5.0

- Primarily managing all paid social channels (Facebook, Snapchat, & Pinterest), with a focus on acquiring incremental new buyers at the lowest cost. - Building strategic roadmaps to scale YoY spend while ensuring monthly iCAC goals are met and CVR rates increase. - Collaborate with the analytics team to understand the true incremental growth across all of our paid social channels. - Support our creative team and creative agency with monthly briefs for upcoming ad campaign ideas as well as create UGC content as needed.

- Manage campaign strategy, execution, and optimization across all paid advertising channels including: Facebook/ Instagram, Instacart, Pinterest, TikTok, & Google Ads resulting in YOY growth in-store sales and e-commerce conversions. - Manage all SMS and email campaigns to promote brand awareness, online purchases as well as geo-target our store locations to support retailer sales. - Collaborate with the marketing team on building and implementing social media marketing strategy across all marketing channels to align brand story, product attributes and foster a community amongst our audience, influencers and athlete sponsorships. - Manage day to day content creation for social media channels as well as built out full influencer marketing program with micro-influencers.

- Lead creative strategy and ad copy writing across all Facebook and Twitter ads for Cincoro Tequila to drive new customer acquisition and retarget existing customers to repurchase. - Built out social media strategy for a new hard seltzer brand emerging into a competitive space by targeting different audiences to understand who the Passion Tree customer is and analyze the data to understand which audiences saw the highest engagement (average of 1%), CTR (6.00%) & lowest CPC (about $0.20). - Full funnel campaign audits and AB testing strategy recommendations on a per client basis. - Some Clients managed: Cincoro Tequila, Passion Tree Hard Seltzer, Media Lab Science, DefineMe Fragrance, Chipoys, Rootology, Rocketbook, Auria’s Malaysian Kitchen.

- Planned, developed and implemented comprehensive paid media strategies to increase brand recognition and ultimately to drive new user acquisition and nurture them through the marketing funnel. - Lead in daily client-facing communication, campaign planning, building, AB testing and analysis of data performance reports with the objective to decrease costs per acquisition & increase revenue. Performed web/ landing page audits, as needed. - Strategically allocated monthly budgets ranging from $5k - $500k to D2C focused paid media campaigns consistently resulting in positive results in alignment with client KPIs. - Had the highest client retention rate on my team of 20 employees. (Clients on month-to-month contracts) Effectively strategized and scaled client’s budgets while diversifying platforms to improve brand visibility (ei: Pinterest, Snapchat). - Managed all VIP spending accounts in the apparel and skincare category. (Was the lead on all of Splendid & 7 For All Mankind’s Facebook and Pinterest ad campaigns, driving a 10x ROAS for acquisition campaigns) - Using GA & Data Studio to consistently monitor the ongoing success of marketing campaigns for my clients and direct reports based on clear metrics and data scraping to optimize results to reach client goals. - Helped the team build out a consistent internal quality assurance program to provide constructive feedback to Paid Social team members through call evaluations, Facebook and Google Analytics audits, client-agenda feedback while managing 4-5 direct reports. - Huge emphasis on apparel, skincare, and supplement brands (i.e. My top clients included Splendid, 7 For All Mankind, Ban.do, Unplug Meditation, Paris Hilton Skincare, Planet Blue, Beach Bunny, Lancer Skincare, Jambu Footwear, Lorna Jane Activewear, Franne Golde, Queen V, and Host Defense Mushrooms)