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BRONZE

Brooke H

5.0

5 Reviews

About

I've worked both agency and in-house, and I've had the pleasure of working with a wide variety of brands across various industries.



I specialize in Facebook advertising and my expertise includes crafting effective digital marketing strategies, developing engaging ad creative, optimizing campaigns for maximum ROI, and providing insightful data analysis. I'm also well-versed in other digital marketing channels, such as TikTok, Pinterest, Email marketing, and Content Creation & Social Media Management.



I've been recognized for my ability to drive measurable results and exceed client expectations. I approach each project with a detail-oriented mindset and a passion for delivering high-quality work that achieves business objectives.

Entertainment

Social Media Campaigns

Content Creation

Airlines/Aviation

Ad Creative Audit

Apparel & Fashion

Graphic Design

Hospitality

Computer & Network Security

Photo Editing

Social Media Marketing Plan Audit

Consumer Goods

SMS Advertising

Wine & Spirits

Photography

Brand Marketing

Copywriting

Adobe Creative Cloud

Music

Restaurants

Tobacco

Motion Pictures & Film

Customer Acquisition

Health Care

Health, Wellness & Fitness

Manufacturing

Mental Health Care

Marketing & Advertising

Website Design Audit

Lead Generation/ Customer Acquisition

Arts & Crafts

Luxury Goods & Jewelry

Fine Art

Email Marketing

Medical Device

Food & Beverages

Ad Audit

A/B Testing

Landing Page Optimization

Writing & Editing

Ad Campaign Optimization

Influencer Marketing

Channel Optimization

Social Media Marketing Plan Creation

Expertise

Brooke H can help you on Hopps with any of the following tools and skills. To book a session with them,

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Brand Identity

Strategic

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B2C Marketing Strategy

Setup

Optimize

101

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Content Creation Strategy

Setup

101

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Social Media Marketing Strategy

Setup

Optimize

101

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Influencer Marketing Strategy

101

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Lead Nurturing

Technical

Strategic

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SMS Advertising

Technical

Strategic

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Marketing Plan Audit

Strategic

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Facebook Ads

Setup

Optimization

Integration

Strategy

101

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Instagram Ads

Setup

Optimization

Integration

Strategy

101

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TikTok Ads

Setup / API

Optimization

Strategy

101

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Canva

Design

Video

Image

101

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Ad Audit

Strategic

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Ad Campaign Optimization

Technical

Strategic

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Ad Creative Audit

Technical

Strategic

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Social Media Content Creation

Technical

Strategic

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Social Media Pixel Installation

Strategic

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Ad A/B Testing

Technical

Strategic

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Shopify

101

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Google Sheets

101

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Data Reporting

Strategic

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Airtable

101

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Application Integration

Strategic

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Klaviyo

101

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Active Campaign

Setup

Integration

Optimization

101

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Email Copywriting

Technical

Strategic

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Adobe Creative Cloud

Design

Editing

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ChatGPT

101

Work Experiences

Growth Marketing Manager

May 2022 - Present

Drizly

- Primarily managing all paid social channels (Facebook, Snapchat, & Pinterest), with a focus on acquiring incremental new buyers at the lowest cost. - Building strategic roadmaps to scale YoY spend while ensuring monthly iCAC goals are met and CVR rates increase. - Collaborate with the analytics team to understand the true incremental growth across all of our paid social channels. - Support our creative team and creative agency with monthly briefs for upcoming ad campaign ideas as well as create UGC content as needed.

Digital Marketing Manager

Mar 2020 - Apr 2022

Snow Monkey

- Manage campaign strategy, execution, and optimization across all paid advertising channels including: Facebook/ Instagram, Instacart, Pinterest, TikTok, & Google Ads resulting in YOY growth in-store sales and e-commerce conversions. - Manage all SMS and email campaigns to promote brand awareness, online purchases as well as geo-target our store locations to support retailer sales. - Collaborate with the marketing team on building and implementing social media marketing strategy across all marketing channels to align brand story, product attributes and foster a community amongst our audience, influencers and athlete sponsorships. - Manage day to day content creation for social media channels as well as built out full influencer marketing program with micro-influencers.

Strategic Marketing Consultant

Sep 2017 - Present

B Social

- Lead creative strategy and ad copy writing across all Facebook and Twitter ads for Cincoro Tequila to drive new customer acquisition and retarget existing customers to repurchase. - Built out social media strategy for a new hard seltzer brand emerging into a competitive space by targeting different audiences to understand who the Passion Tree customer is and analyze the data to understand which audiences saw the highest engagement (average of 1%), CTR (6.00%) & lowest CPC (about $0.20). - Full funnel campaign audits and AB testing strategy recommendations on a per client basis. - Some Clients managed: Cincoro Tequila, Passion Tree Hard Seltzer, Media Lab Science, DefineMe Fragrance, Chipoys, Rootology, Rocketbook, Auria’s Malaysian Kitchen.

Senior Paid Media Manager

Aug 2017 - Mar 2020

Hawke Media

- Planned, developed and implemented comprehensive paid media strategies to increase brand recognition and ultimately to drive new user acquisition and nurture them through the marketing funnel. - Lead in daily client-facing communication, campaign planning, building, AB testing and analysis of data performance reports with the objective to decrease costs per acquisition & increase revenue. Performed web/ landing page audits, as needed. - Strategically allocated monthly budgets ranging from $5k - $500k to D2C focused paid media campaigns consistently resulting in positive results in alignment with client KPIs. - Had the highest client retention rate on my team of 20 employees. (Clients on month-to-month contracts) Effectively strategized and scaled client’s budgets while diversifying platforms to improve brand visibility (ei: Pinterest, Snapchat). - Managed all VIP spending accounts in the apparel and skincare category. (Was the lead on all of Splendid & 7 For All Mankind’s Facebook and Pinterest ad campaigns, driving a 10x ROAS for acquisition campaigns) - Using GA & Data Studio to consistently monitor the ongoing success of marketing campaigns for my clients and direct reports based on clear metrics and data scraping to optimize results to reach client goals. - Helped the team build out a consistent internal quality assurance program to provide constructive feedback to Paid Social team members through call evaluations, Facebook and Google Analytics audits, client-agenda feedback while managing 4-5 direct reports. - Huge emphasis on apparel, skincare, and supplement brands (i.e. My top clients included Splendid, 7 For All Mankind, Ban.do, Unplug Meditation, Paris Hilton Skincare, Planet Blue, Beach Bunny, Lancer Skincare, Jambu Footwear, Lorna Jane Activewear, Franne Golde, Queen V, and Host Defense Mushrooms)

Educational History

Bachelor's in Marketing

University of Central Florida, Jun 2017