5.0

- Sole paid marketing manager developing campaigns on Facebook, Instagram, Google Search, Google Display, YouTube, LinkedIn, and Microsoft Ads. - Heavy experience in marketing to both B2C and B2B audiences - Build campaigns for every purpose (e.g. lead gen, bottom of funnel, remarketing) - Data analysis on ad platforms, Google Analytics, and Marketo - Provide direction to product marketers regarding copy and creative best practices - Optimize targeting, campaign structure, landing page structure, and overall flow of funnel

- Created dropshipping eCommerce store on Shopify, driving traffic through Facebook Ads - Identified and tested key audiences, segmented by age, interests, and site actions - Designed sales funnel with urgency elements, content marketing, and cross sells/upsells - Established key performance indicators, tested ad copy and creative, and scaled winners - Email, Facebook Messenger, and Google Display Network remarketing

- Paid marketing strategy for eCommerce sites ( https://tickets-center.com, https://seats.com ) - Point person for anything Google Analytics related - Managed paid search campaigns on Google Ads, Bing Ads, and Yahoo Gemini platforms - Managed accounts with budgets over $5 million a month, impressions > 21 million per month, and clicks > 3.5 million per month - Spearheaded projects focused on conversion rate optimization, display remarketing, ad copy and funnel A/B testing, and automated bidding - Created bid strategy based on keyword type performance, market demand, and search term popularity

- Screened 2,000+ companies applying to partner with Google, identifying and activating 500+ companies as premier level partners - Managed every SMB application to partner program for all regions globally - Engaged in lead generation and demand management - Increased partner onboarding by 23% - Part of teams responsible for successful launches of Chromebox for Meetings and Google Apps Referral Program