Emilio Villareal

About

Hello! I'm a 6 year vet in digital advertising, specializing in Google Search, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, and Google Display. I've worked on projects up and down the marketing funnel, from lead generation, to eCommerce bottom of funnel, to remarketing and customer nurture, with both B2C and B2B clients. I'm excited to get started with you!

Rating (1)

5.0

Expertise

Google Ads

Setup

Optimization

Integration

Instagram Ads

Setup

Optimization

Integration

LinkedIn Ads

Setup

Optimization

Integration

Google Analytics

Setup

Optimization

Integration

Relevant Skills

Brand Marketing

Business Intelligence, Tracking & Analytics

Conversion Rate Optimization

Growth Hacking

Landing Page Optimization

Lead Generation/ Customer Acquisition

Funnel Optimization

Marketing Strategy and Budget

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Social Media Campaigns

Website Strategy and Design

Industries

Work Experience

Sr. Program Manager, Digital Advertising, Enterprise Marketing

Senior Manager

Apr 2020

ACT, Inc.

- Sole paid marketing manager developing campaigns on Facebook, Instagram, Google Search, Google Display, YouTube, LinkedIn, and Microsoft Ads. - Heavy experience in marketing to both B2C and B2B audiences - Build campaigns for every purpose (e.g. lead gen, bottom of funnel, remarketing) - Data analysis on ad platforms, Google Analytics, and Marketo - Provide direction to product marketers regarding copy and creative best practices - Optimize targeting, campaign structure, landing page structure, and overall flow of funnel

Owner

Founder/ CEO

Sep 2019 - Apr 2020

Parzival Pet Supplies

- Created dropshipping eCommerce store on Shopify, driving traffic through Facebook Ads - Identified and tested key audiences, segmented by age, interests, and site actions - Designed sales funnel with urgency elements, content marketing, and cross sells/upsells - Established key performance indicators, tested ad copy and creative, and scaled winners - Email, Facebook Messenger, and Google Display Network remarketing

Sr. Campaign Manager, Search Engine Marketing

Senior Manager

Sep 2014 - Nov 2019

Red Dog Media

- Paid marketing strategy for eCommerce sites ( https://tickets-center.com, https://seats.com ) - Point person for anything Google Analytics related - Managed paid search campaigns on Google Ads, Bing Ads, and Yahoo Gemini platforms - Managed accounts with budgets over $5 million a month, impressions > 21 million per month, and clicks > 3.5 million per month - Spearheaded projects focused on conversion rate optimization, display remarketing, ad copy and funnel A/B testing, and automated bidding - Created bid strategy based on keyword type performance, market demand, and search term popularity

Partner Manager

Associate

May 2013 - May 2014

Google

- Screened 2,000+ companies applying to partner with Google, identifying and activating 500+ companies as premier level partners - Managed every SMB application to partner program for all regions globally - Engaged in lead generation and demand management - Increased partner onboarding by 23% - Part of teams responsible for successful launches of Chromebox for Meetings and Google Apps Referral Program

Certifications

Google Ads Search Certification

Oct 2020

Google Ads Display Certification

Oct 2020

Education

Bachelor's in Psychology

UNLV

Dec 2012