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SILVER

Kati R

5.0

22 Reviews

About

Hi there! I am a digital expert in all things Strategy and Paid Media! I've spent the last 8+ years working on everything from major agencies to startups to entertainment. I have a passion for educating clients on the digital landscape and helping them achieve results for whatever their business needs might currently be at the moment!

Brand Marketing

Social Media Campaigns

Health Care

Public Relations and Communications

Food & Beverages

Online Media

Dairy

Apparel & Fashion

Logistics & Supply Chain

SEO/ Content Marketing

Landing Page Optimization

Channel Optimization

Broadcast Media

Financial Services

Executive Office

Consumer Services

Newspapers

Internet

Religious Institutions

Telecommunications

Sporting Goods

Agriculture

Consumer Electronics

Consumer Goods

Leisure, Travel & Tourism

Hospitality

Email Marketing

Education

Conversion Rate Optimization

Marketing Strategy and Budget

Wholesale

Retail

Health, Wellness & Fitness

Commercial Real Estate

Museums and Institutions

Media Production

Entertainment

Warehousing

Gambling & Casinos

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Restaurants

Lead Generation/ Customer Acquisition

Marketing Automation

Coaching

Fund-Raising

Banking & Finance

Research

Professional Training & Coaching

Funnel Optimization

Non-profit

Expertise

Kati R can help you on Hopps with any of the following tools and skills. To book a session with them,

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B2B Marketing Strategy

Setup

Optimize

101

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B2C Marketing Strategy

Setup

Optimize

101

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Content Creation Strategy

Setup

Optimize

101

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Competitive Analysis

Technical

Strategic

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Growth Hacking

Technical

Strategic

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Lead Nurturing

Technical

Strategic

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Referral Marketing

Technical

Strategic

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SMS Advertising

Technical

Strategic

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Marketing Plan Audit

Technical

Strategic

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Squarespace

Setup

E-Commerce

Marketing

Advanced Topics

101

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Conversion Audit

Technical

Strategy

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E-Commerce Platform Development

Technical

Strategic

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Landing Page Optimization

Technical

Strategic

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Pixel Set-up and Optimization

Technical

Strategic

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Facebook Ads

Setup

Optimization

Integration

Strategy

101

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Google Ads

Setup

Optimization

Integration

Strategy

101

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Instagram Ads

Setup

Optimization

Integration

Strategy

101

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LinkedIn Ads

Setup

Optimization

Integration

Strategy

101

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TikTok Ads

Setup / API

Optimization

Strategy

101

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YouTube Ads

Setup

Optimization

Strategy

101

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Canva

Design

Video

Image

101

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Twitter Ads

Setup

Optimization

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Ad Audit

Technical

Strategic

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Ad Campaign Optimization

Technical

Strategic

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Ad Creative Audit

Technical

Strategic

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Restricted Ad Campaign Creation

Technical

Strategic

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Ad A/B Testing

Technical

Strategic

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Shopify

Setup

Inventory Management

Payment

Marketing

Analytics

101

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Inventory Optimization

Technical

Strategic

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Funnel Analysis

Technical

Strategic

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SEO Audit

Technical

Strategic

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SEO Keyword Research

Technical

Strategic

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Logo Design

Technical

Strategic

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Graphic Design

Technical

Strategic

Work Experiences

Freelance Digital and Social Marketing Consultant

Aug 2020 - Present

TST Digital

Freelance Digital and Social Marketing Consultant TST DIGITAL, Dallas, TX • Lead on creating strategy for clients to support their various full funnel KPI's and initiatives • Develop and execute paid/organic campaigns on platforms including: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, CTV, and Display. • Manage internal and external vendor, media and influencer relationships. • Provide mentorship and training to stakeholders and team members.

Manager, Digital

May 2019 - Apr 2020

4FRONT

• Launched, tracked and adjusted the performance of paid social, search and all other digital channels for clients including Minnesota Wild • Develop digital media strategies for current and new client campaigns that include objectives throughout the customer journey • Managed campaigns from traffic phase to reporting phase for clients including UIC Flames and Corpus Christi Hooks • Proactively managed and sought publisher and vendor relationships to stay relevant with industry trends • Played an active role driving collaboration, communication, and best practice sharing across the organization • Actively engaged with other members of the company to continuously strive to improve processes, create efficiencies and reduce costs

Digital Marketing Specialist

Jan 2018 - May 2019

iDonate

• Crafted and delivered marketing content that resonated with enterprise segments. • Implemented marketing plan including email programs, social media, paid search, display advertising, video, trade shows, events and webinars • Managed follow up with marketing generated leads and worked directly with Field Sales team to pass along qualified opportunities • Partnered with Sales to provide collateral, training, and analysis to move prospects through the funnel • Executed customer retention, cross-sell/upsell, and win-back campaigns • Analyzed marketing efforts and make recommendations to optimize marketing campaigns • Managed external marketing owned relationships Concept and executed all paid and organic social media and search campaigns • Assisted in website development and management on an ongoing basis • Developed digital KPI's and reporting for senior leadership team

Brand Media

Jan 2016 - Dec 2017

The Richards Group

• Developed and executed digital and traditional media recommendations for clients including SMU and Shamrock Farms • Managed internal and external client and vendor relationships • Proactively sought out new media solutions for clients including Pie Five and Andersen Windows • Wrote and reviewed media timelines, points of view, proposals, plans and client memos • Assisted with innovative media recommendations for clients including Ruth's Hospitality Group and C.B. Fleet • Evaluated media proposals from internal and external partners • Maintained knowledge of external partner campaign performance and managed optimization recommendations • Compiled yearly performance results and analyzed results for clients including C.B. Fleet and National Vision Inc.

Media/PR Intern

Jan 2015 - Dec 2015

Moroch Partners

• Created estimates and goals for TV and Cable media buys for agency clients • Analyzed cost per point, competitive and SQAD data market by market for various agency clients • Researched and compiled sports and specials programming database • Assisted with media calendar updates for clients including McDonalds and Baylor Scott & White • Executed an Instagram social media strategy for Moroch's internship program • Managed intern communications for Dallas office and field office • Created media lists, coverage and PR value reports for the agency as well as clients: ClubCorp, Movie Tavern, Visionworks and Llando Estacado • Drafted press releases and blog posts on behalf of the agency and its clients • Wrote social media content for the Moroch Facebook and Twitter pages • Researched, developed, wrote and pitched story ideas/news to local, regional and national news media to promote clients • Developed an Instagram social media strategy for Moroch's internship program and clients

Educational History

Bachelor's in Communication, Journalism, and Related Programs

University of North Texas, May 2016