5.0

Freelance Digital and Social Marketing Consultant TST DIGITAL, Dallas, TX • Lead on creating strategy for clients to support their various full funnel KPI's and initiatives • Develop and execute paid/organic campaigns on platforms including: Facebook, Instagram, LinkedIn, Pinterest, Twitter, YouTube, CTV, and Display. • Manage internal and external vendor, media and influencer relationships. • Provide mentorship and training to stakeholders and team members.

• Launched, tracked and adjusted the performance of paid social, search and all other digital channels for clients including Minnesota Wild • Develop digital media strategies for current and new client campaigns that include objectives throughout the customer journey • Managed campaigns from traffic phase to reporting phase for clients including UIC Flames and Corpus Christi Hooks • Proactively managed and sought publisher and vendor relationships to stay relevant with industry trends • Played an active role driving collaboration, communication, and best practice sharing across the organization • Actively engaged with other members of the company to continuously strive to improve processes, create efficiencies and reduce costs

• Crafted and delivered marketing content that resonated with enterprise segments. • Implemented marketing plan including email programs, social media, paid search, display advertising, video, trade shows, events and webinars • Managed follow up with marketing generated leads and worked directly with Field Sales team to pass along qualified opportunities • Partnered with Sales to provide collateral, training, and analysis to move prospects through the funnel • Executed customer retention, cross-sell/upsell, and win-back campaigns • Analyzed marketing efforts and make recommendations to optimize marketing campaigns • Managed external marketing owned relationships Concept and executed all paid and organic social media and search campaigns • Assisted in website development and management on an ongoing basis • Developed digital KPI's and reporting for senior leadership team

• Developed and executed digital and traditional media recommendations for clients including SMU and Shamrock Farms • Managed internal and external client and vendor relationships • Proactively sought out new media solutions for clients including Pie Five and Andersen Windows • Wrote and reviewed media timelines, points of view, proposals, plans and client memos • Assisted with innovative media recommendations for clients including Ruth's Hospitality Group and C.B. Fleet • Evaluated media proposals from internal and external partners • Maintained knowledge of external partner campaign performance and managed optimization recommendations • Compiled yearly performance results and analyzed results for clients including C.B. Fleet and National Vision Inc.

• Created estimates and goals for TV and Cable media buys for agency clients • Analyzed cost per point, competitive and SQAD data market by market for various agency clients • Researched and compiled sports and specials programming database • Assisted with media calendar updates for clients including McDonalds and Baylor Scott & White • Executed an Instagram social media strategy for Moroch's internship program • Managed intern communications for Dallas office and field office • Created media lists, coverage and PR value reports for the agency as well as clients: ClubCorp, Movie Tavern, Visionworks and Llando Estacado • Drafted press releases and blog posts on behalf of the agency and its clients • Wrote social media content for the Moroch Facebook and Twitter pages • Researched, developed, wrote and pitched story ideas/news to local, regional and national news media to promote clients • Developed an Instagram social media strategy for Moroch's internship program and clients