Kristina Momchilova

About

Hello, I am a Digital Marketing Expert with 10 years of experience in PPC, Social Media, Marketing Research, Planning & Strategy. My previous agency clients include Scholastic, YouTube, DirecTV, Forbes, Google Apps, AAA, Makerbot. Boxed & more. As a freelancer, I have also worked with hundreds of businesses from startups and mom & pop shops to multi-million businesses and big corporations. I have experience with almost every industry/business model/marketing goal, so please don't hesitate to reach out.

Rating (20)

4.9

Expertise

Marketing Strategy

Channel Optimization

B2B Strategy

B2C Strategy

Facebook Ads

Setup

Optimization

Integration

Strategy

Google Ads

Setup

Optimization

Integration

Strategy

Instagram Ads

Setup

Strategy

LinkedIn Ads

Setup

Strategy

Relevant Skills

Brand Marketing

Business Intelligence, Tracking & Analytics

Channel Optimization

Conversion Rate Optimization

Growth Hacking

Landing Page Optimization

Lead Generation/ Customer Acquisition

Marketing Strategy and Budget

Product Market Fit

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Social Media Campaigns

Website Strategy and Design

Funnel Optimization

Industries

Work Experience

Founder/Digital Marketing Consultant

Founder/ CEO

Jul 2021

The Better Kind

Catering to the digital marketing needs of various clients. Specialties include: - Early Stage Startups (From ideation & market research to product development and go-to market strategy) - Funded Startups (Growth hacking, systems & process set up, hiring, training, analysis, pick decks & more) - Small Local Businesses (Local marketing, lead generation, scaling & automation) - B2B Companies (Lead magnets, identifying and marketing to decision makers & lead scoring)

Innovation Consultant

Individual Contributor

Oct 2019 - Jan 2020

Innovation Booster

Conducted market research, validated problem:solution fit & product:market fit, and developed go-to-market strategy.

Media Activation Supervisor

Senior Manager

Aug 2017 - Mar 2018

Essence

Managed a team of 5 people while executing digital marketing campaigns for our clients YouTube & Google Consumer Apps .

Certifications

Google Ads Search Certification

Oct 2020

Google Ads Display Certification

Jun 2020

Google Ads Video Certification

Oct 2020

Google Ads Apps Certification

Jun 2020

Google Ads Measurement Certification

Nov 2020

Google Analytics Individual Qualification

Nov 2020

HubSpot Inbound Marketing

Jun 2020

Google Shopping Ads Certification

Nov 2020

Education

Master's in Entrepreneurship

Babson College

Jul 2011

Bachelor's in Marketing

American University

May 2009