Mollie Jahner

About

Seasoned marketing communications and lead generation expert. I have over 15 years of combined marketing and sales experience and a BA in International Studies. I have managed product marketing, sales, and corporate communication teams. Strong quantitative capability to determine a program’s effectiveness, ROI, and forecasting to guide the continuous program improvements of demand generation initiatives. Expertise leveraging social media channels to run successful organic and paid programs. I am both an analytical and creative thinker with expertise in using business intelligence tools to track key performance metrics to ensure your business is running effectively. Skilled in all Microsoft office programs, Marketo, Eloqua, Mailchimp, Act-on, Drupal, Expression Engine, Hubspot, Marketo, Kissmetrics, Google Data Studio, Google Analytics, Google Adwords, Facebook, LinkedIn, Twitter, Wordpress,Mailchimp and Salesforce. Certified in LinkedIn B2B marketing, Mailchimp nd Google Analytics.

Rating (4)

5.0

Expertise

LinkedIn Ads

Setup

Optimization

Integration

Strategy

Marketing Strategy

Channel Optimization

B2B Strategy

B2C Strategy

Customer Data Platform Review

Google Analytics

Setup

Optimization

Integration

Mailchimp

Setup

Optimization

Integration

Strategy

Relevant Skills

Business Intelligence, Tracking & Analytics

Conversion Rate Optimization

CRM

Brand Marketing

Email Marketing

Funnel Optimization

Channel Optimization

Lead Generation/ Customer Acquisition

Marketing Strategy and Budget

SEO/ Content Marketing

Website Strategy and Design

Social Media Campaigns

Landing Page Optimization

Marketing Automation

Industries

Work Experience

Director of Marketing

Director

Apr 2018 - Jun 2019

Base2 Solutions

Established and executed a communication strategy that drove awareness for our brand and technology category Developed and maintained a brand strategy to guide decisions throughout the brand life cycle and oversaw a structured process for making decisions about how the brand was represented Provided vision and leadership for our customer advocacy and account programs Led brand testing, and communicated with functional leaders and executives to inform their understanding of how various audiences received the brand and value proposition Led the development of thought leadership and other corporate presentations Partnered with HR on internal communications and was a champion for Base2 culture.

CEO

Founder/ CEO

Jan 2014

Mollie Jahner Consulting

I love helping people put their business dreams in motion. It is such an honor to be apart of the process that helps these ideas come to life. Each marketing opportunity is unique but success is grounded in looking at the facts. When creativity meets analysis marketing flourishes.

Marketing Manager

Senior Manager

Jan 2012 - Jan 2014

Tier 3 Cloud

Drove demand generation programs to create awareness and lead generation including: Online and acquisition marketing programs including content syndication, social, webinar, email marketing campaigns Ran co-marketing events to drive demand while optimizing sales for maximum ROI Industry demand generation events including executing the company presence at industry events Lead reporting and marketing metrics (conversion, velocity, ROI, etc.) Took lead on sales enablement including partnering with sales and product marketing teams to deliver customer-facing sales collateral and emails Managed the tier3.com website Partner with sales and business development teams to ensure the conversion of qualified leads into opportunities Managed all database and campaign responsibilities within CRM systems Built and managed the SEM campaigns and quantify performance on a weekly level. Represented the company in social media spaces and at worldwide events engaging in dialogues and answering questions where appropriate

Community Manager

Manager

Jan 2011 - Jan 2012

Doyenz

Coordinated the planning budget and developed content for partner user conferences Contributed to the development and maintenance of content on website Designed and wrote content for email campaigns, webcasts, and advertising campaigns. Evaluated market reactions and KPIs based on marketing campaigns Developed social engagement plan and SEO optimization including: Facebook, Linkedin, Twitter, blogs,web, Google Analytics and Google adwords

Certifications

Google Analytics Individual Qualification

Nov 2020

Education

Bachelor's in Business Administration & Management

University of Washington

Jun 2009