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Rika N

5.0

2 Reviews

About

With over 15 years of experience in digital marketing, Rika is a specialist in all things eCommerce. From Paid Media with Google, FB, and Bing, to Copywriting, and Shopify website management, she has worked with Guitar Center, Power Crunch, Dr. Zenovia, Blinc, Forces of Nature, and many more digital brands.

Computer Hardware

Brand Marketing

Marketing & Advertising

Copywriting

Entertainment

Manufacturing

Automotive

Graphic Design

Other

Email Marketing

SEO Keyword Research

Insurance

Ad Audit

Writing & Editing

Online Media

Cosmetics

Content Creation

Health, Wellness & Fitness

A/B Testing

Computer Software

Food & Beverages

Ad Campaign Optimization

Consumer Services

Religious Institutions

PPC Campaign Setup

Conversion Rate Optimization

Storytelling

Strategic Management

Education

Building Materials

Business Supplies & Equipment

E-Commerce Conversion Rate Optimization

Commercial Real Estate

Growth Hacking

Arts & Crafts

Retail

Email Campaign Setup

Market Research

Music

Coaching

Apparel & Fashion

E-Commerce Platform Development

Customer Acquisition

Agriculture

Brand Identity

Growth Hacking

Consumer Goods

Research

Expertise

Rika N can help you on Hopps with any of the following tools and skills. To book a session with them,

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B2C Marketing Strategy

Setup

Optimize

101

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E-Commerce Platform Development

Strategic

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Facebook Ads

Setup

Optimization

Integration

Strategy

101

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Google Ads

Setup

Optimization

Integration

Strategy

101

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Instagram Ads

Setup

Optimization

Integration

Strategy

101

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Microsoft/Bing Ads

Setup

Optimization

Strategy

Integration

101

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Ad Campaign Optimization

Technical

Strategic

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Ad A/B Testing

Technical

Strategic

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Shopify

Setup

Inventory Management

Payment

Marketing

Analytics

101

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E-Commerce Conversion Rate Optimization

Technical

Strategic

Work Experiences

PPC Consultant

Jan 2022 - Feb 2023

Guitar Center

The world’s largest retailer of guitars, basses, amplifiers, keyboards, and percussion equipment where I drove, as a contracted employee, promotional and branding activities through: • Aligning sales, marketing, creative and ad teams to create and exhibit a singular vision in digi-tal media and web engagement. • Creating and launching omnichannel PPC and SEM-driven marketing initiatives to drive prod-uct and brand awareness, lead generation, and unique site visits. • Managing monthly SEM, and Affiliate budgets of over $2 million achieving an 11% budget efficiency. • Working with the Director of eCommerce to prepare and produce daily engagement and metrics reports for the CMO's and CEO's review. • Innovating a new recruitment and onboarding program to train PPC and SEM marketing talent to support the rapid scaling of eCommerce activities.

eCommerce Manager

Jan 2021 - Jan 2022

Power Crunch

A leader in the protein bar and CPG space, focused on creating and refining targeted, data-driven, and demographic-inspired marketing campaigns to steer attention to the company’s digital presence, I: • Performed demographic-specific market research, keyword research, and industry competitive analysis. • Split-tested PPC strategies to promote elevated demand generation with a corresponding 3.5x ROAS • Developed a deep understanding of Google, Facebook, and Bing algorithms and user behavior to effectively structure digital marketing efforts.

Owner

Jun 2014 - Present

Rika Athena Intl.

A self-directed initiative, working with multi-vertical clients, offering a full range of digital marketing, outreach and brand positioning services where I achieved success by: • Aligning capabilities and service offerings with client requirements and objectives. • Collaborating with agency partners to iterate PPC strategy across digital touchpoints. • Helping clients develop online brand personas and aesthetics. • Supporting client marketing teams with structuring and launch of product marketing and mar-ket • penetration campaigns. • Assisting with creation of online sales funnel and lead generation activities. • Designing creative content for social platform ad distribution, focusing on brand awareness and a heightened UX. • Providing advisory and guidance around eCommerce implementation and best practices.