5.0

The world’s largest retailer of guitars, basses, amplifiers, keyboards, and percussion equipment where I drove, as a contracted employee, promotional and branding activities through: • Aligning sales, marketing, creative and ad teams to create and exhibit a singular vision in digi-tal media and web engagement. • Creating and launching omnichannel PPC and SEM-driven marketing initiatives to drive prod-uct and brand awareness, lead generation, and unique site visits. • Managing monthly SEM, and Affiliate budgets of over $2 million achieving an 11% budget efficiency. • Working with the Director of eCommerce to prepare and produce daily engagement and metrics reports for the CMO's and CEO's review. • Innovating a new recruitment and onboarding program to train PPC and SEM marketing talent to support the rapid scaling of eCommerce activities.

A leader in the protein bar and CPG space, focused on creating and refining targeted, data-driven, and demographic-inspired marketing campaigns to steer attention to the company’s digital presence, I: • Performed demographic-specific market research, keyword research, and industry competitive analysis. • Split-tested PPC strategies to promote elevated demand generation with a corresponding 3.5x ROAS • Developed a deep understanding of Google, Facebook, and Bing algorithms and user behavior to effectively structure digital marketing efforts.

A self-directed initiative, working with multi-vertical clients, offering a full range of digital marketing, outreach and brand positioning services where I achieved success by: • Aligning capabilities and service offerings with client requirements and objectives. • Collaborating with agency partners to iterate PPC strategy across digital touchpoints. • Helping clients develop online brand personas and aesthetics. • Supporting client marketing teams with structuring and launch of product marketing and mar-ket • penetration campaigns. • Assisting with creation of online sales funnel and lead generation activities. • Designing creative content for social platform ad distribution, focusing on brand awareness and a heightened UX. • Providing advisory and guidance around eCommerce implementation and best practices.