What To Do To Carry Out Advertising Campaigns On Facebook With A Link To Whatsapp?

Hi there. Welcome to Hopps help the question we're going to answer today is what to do to carry out advertising campaigns on Facebook with a link to WhatsApp?
So, there are two ways that you can do this. And I think the first one's going to be the simplest way to do it.
And it requires you to create a new ad. And then the second way we're going to talk about is how to edit your existing ad.
So, once you create an ad on Facebook, this is going to be the screen you see after choosing your objective.
So, you're going to hit the big green button. You're going to choose your objective, your campaign, objective, putting your name, and you'll be shown an ads screen, which looks similar to this.
Now the easiest way to do this is just to click on WhatsApp. That would be the easiest way to get your ad in front of people, into WhatsApp and link them to WhatsApp.
Now you could also go to your new ad and if you have a specific link, right, you're a website URL.
So, you could get your WhatsApp URL and put that into your website URL. I don't know what the policies for that are with Facebook.
So, it's just something you're going to have to test, or you can just edit your existing ad and click on WhatsApp and put in the information in there.
So, I hope that helps if you need one-on-one help with the Facebook ads specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Manage Audience Targeting Tools For An Online Education Platform?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. Then under two minutes, the question we're going to answer today is how do I use targeting tools to target audiences for an online education platform?
So you don't need to use any third-party targeting tools. You could actually just use Facebook ads. Now, if you want to use third-party targeting tools, be my guests.
You can do additional research on this, but let me show you an easy way. If you have an online education platform that you could potentially target others that are into online education platforms.
So, the first thing you're going to do is go ad business.facebook.com. Click on the big green create button and go ahead and create your first ad.
Okay. Once you do that, you know. How to create an ad, please go to hops and look for other videos on how to create ads.
It's going to be way too long if I show you in this video. So, we're going to get right down to the meat and potatoes.
So go ahead and create, choose your campaign. Objective, go ahead and fill out all your information. And what's really going to be the most important is going to be your ad set.
Right? So go ahead and put in your campaign name, objective income over to the ad set. Now, fill out all the information that you would need for your ad and come down to detailed targeting.
So go ahead and click on edit and detailed targeting. Now you would want to use targeting that represents online education platforms, right?
So Khan Academy is a great example of this because Khan Academy is available at target. It's got a decent-sized population for size, and it's a nice place that you can, that you could target for online education platforms.
Now you could also see like you to meet me. You to me has one, it does you to meet 22 million people in you to me.
So, if I was to create an online education platform, right, and I wanted to go ahead and offer my services to Facebook, I would use the online education platform interests that already exist in Facebook to target my online education platform.
So, I hope that makes sense. And if you need any additional help with Facebook ads, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Can Goal Conversions Before A Next Phase Is Reached Be Done Quicker?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is if all campaigns need 50 conversions before moving to the next phase, how can this goal be reached more quickly?
So we're going to go over two things that I would personally recommend for increasing your conversions. The first thing we're going to recommend is the budget.
Now budget. Isn't always a one-to-one step on increasing conversions, but it will definitely help because Facebook is an auction system, right?
So the higher your bid or the higher your budget, the more conversions you essentially should get, if your campaign is already performing quite well, you can do that by editing your campaign to just go into edit, go to ad set, and then scroll down to where it says budget.
And go ahead and optimize your budget there. Another thing you can do is create what's called retargeting campaigns, and the way you would create retargeting campaigns is by using custom audiences.
So if you scroll down to audiences down here, you're going to see a custom audience and create new. So go ahead and create your custom audience now for the purpose of this video.
And because we have to keep it under three minutes, I'm not going to go through every single different audience that you can make.
But let me just try to sum this up. All of these options are available to you for retargeting people that do certain actions.
So for example, website, you can target people that have visited your website in the last five days, 30 days, a hundred days, or 300 days video, you can target people that have watched 30 seconds of your video, a minute of your video, you know, only five seconds of your video, right?
So these are different ways that you can set up retargeting audiences and create those when you run your campaigns and increase your conversions as well.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Know How Long Is Enough Time To Conduct A Prospecting Campaign?

Hey there. Welcome to Hopps help we're going to answer commonly asked questions in two minutes. The question for today is how do I know how long is enough time to conduct a prospecting campaign?
So, in other words, how do I know when to turn off my prospecting or top-of-the-funnel campaign based on the data?
Right. So that's a great question. And I'm going to run by some other key performance indicators or KPIs. I call it that helps me kind of gauge the audience when I first tested it.
Right. So, I'm going to go ahead and scroll down. As you can see here, I start off with purchases, but I really want to focus my attention on the very first number right here at CPM of cost per 1000 impressions as this kind of gives me a good idea of the audience I'm bidding into.
So, for example, if I'm running a few different campaigns that are testing different audiences and each ad set is different, I can get an average CPM of the, of the, of my campaigns that I have, and then understand what audiences are more expensive than the others.
And then maybe try to manipulate my ads that way and vary them and see if that helps. But this number gives me a good idea of the audience I'm bidding into the next one, of course, is my CTR and my CPC, or in other words, click-through rate and cost per click because this CTR or costs or sorry click-through rate will give me a good idea of how my ads are doing essentially the image or the copy I have, because if my, if my CTR is high, I know that my headline or my primary texts or whatever it is, or that, that manipulation I have in that certain ad works because I know that it gives is giving me a high CTR.
Now it can be said about the opposite, right? If I know that this variety of ads has a low CTR, well, maybe it's my image.
Maybe it's a copy of, maybe it's not responding to this audience. Well, then I will look at the audience level and see, okay, well, is it responding overall to the audience based on the impression, is that the CTR on the ad level?
Right? So, all great things to keep in mind when, when running an engagement campaign. The biggest thing I also want to mention too, is that do not make any decisions as in turning off campaigns without looking and understanding the data first, because if you turn off a well-performing campaign based on a few numbers that you're looking at that, so it makes sense for maybe the last seven days or whatever it is, but overall doing good and you turn it off.
It can really drastically affect your, your business for example, or even your ad account. So, I'll go ahead and also follow along with the anomalies that go through the whole entire funnel, because people do go through the whole entire funnel and purchase something at the very end.
And those were always great too, that I would track every piece of data from the very beginning to the very end and make the decision based on the data alone.
So I hope that helps it will help with Facebook ads hop in a https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Set Rules To Lower My CPR?

Hey, there. Welcome to Hopps help where we try to answer questions in two minutes. The question for today is how do I set rules to lower my CPR or my cost per result? Great question. So, we're going to start off in the ad’s manager and head over to rules right here. We'll go to press, create a new rule, and Tyrwhitt CPR or this for this example. Excuse me. Now, the next part is to apply this rule to whatever is best for your case. So, in this example, I'm doing it to all my active campaigns. So just ensure that if you choose this one, to make sure all your campaigns are published and next is the action. So, what is the result of this rule is going to be to turn off my campaigns? Right. Because the question is, how do I lower my CPR? Well, the next step to answer this question is to look at the conditions, which you can see here is cost per result is greater than blank. So, for this example, if I want my CPR to be less than five dollars or to be more than five dollars, I would put five dollars and I would add this as a condition and get rid of this one. So, as you can see here now, I have for this rule. The cost per result, greater than five dollars, so that means for this campaign or all my active campaigns, if the CPR reaches above five dollars, this campaign will shut off. So, this is one of the ways you can go ahead and lower your CPR by having automatically turn off your campaigns and turn them back on if you so choose based on the conditions you want. So, this example of CPR is better than five dollars. And of course, you can scroll down, you can customize it a little bit more based on the time of day, the lifetime range, and notifications. So, I hope that helps if you need one on one help with Facebook or Instagram ads hop on  https://app.hopps.io/session/create to work with a live expert today. Have a great day, guys. Thank you.

How Do I Download Images That Were Exported From One Account To Another?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. Then under two minutes, the question we're going to answer today is how do I download images from one Facebook onto another?
If I was to export information from one Facebook account to another, how do I transfer the images? Well, what the man is always to have a backup of all the images, the videos, and all of the content on your computer because you can't simply just save an image from one account to another.
We actually have to use a program now if this is the case, so the program we're going to use is called image downloader.
And so what you're going to want to do is go to Google and type in image downloader, right? And a screen like this will appear on the Chrome web store.
Go ahead and add it to your browser. Okay. Now, once you add it to your browser, what you're going to want to do is go over to your ad manager.
So Facebook business.facebook.com and go to your ads manager. Okay. Once you arrived there, you are going to go to your image downloader.
So you go to your extensions, which is at the top, right? And click on the image. Download. Now what's going to happen is, is it's.
There's just gonna pop up and it's gonna look just like this and save the subfolder, filter by URL. What you're going to do is you're going to set up a subfolder so you can put one on your desktop, right?
You're going to go ahead and set that up and actually go to the options here, right? Click go-to options.
Right? Make sure all the settings are correct here and click save. So just make sure that you have everything correct that you'd want to set.
Normally all the default stuff is pretty much. Okay. So, you can just go ahead and kind of just hit, save and close out of that.
But once you're on the page, the ads manager, you're going to go here, we have a subfolder, right?
And then you'll go ahead and you gotta make sure that the photos are on the page. Okay. And what's going to happen there.
All the photos are gonna pop up here, all the photos that you can download on the page, you select all of them or select the ones you want.
And then just click download very simple, very easy, and they will all download to a folder that you can then go ahead and upload to another account.
So I hope that helped if you need any additional help with Facebook or Instagram ads, just go ahead and hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I View The Order ID In The Facebook Admin Reporting System?

Hi there. Welcome to Hopps help we try to answer commonly asked questions and under two minutes, the question we're going to answer today is how do I view the order ID and the Facebook admin reporting system?
So, once you've set up your e-commerce webpages through Facebook and Instagram, okay. Facebook offers, what's called the e-commerce manager. Now to get to your commerce manager, you can go to facebook.com/commerce manager, or just go to Google and type in Facebook commerce manager.
I don't have a commerce manager for this client, so I'm not able to go into the account and show you anything further until hops provide us with some sort of demo account that we can use with some demo products in it.
So, for now, I'm just going to explain that once you arrive at the commerce manager, okay, you're going to be able to view all the orders through this section.
Okay. So go to the commerce manager, you'll see a section that says manage order IDs. You'll be able to view all the order IDs inside of the panel.
And this is going to be like your admin panel. Okay. So, commerce manager is your admin panel for anything related to the e-commerce side of Facebook and Instagram.
So I hope that helped if any additional questions about Facebook or Instagram ads, just to make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Make My Ads CPC And Not CPM?

Hey there, welcome to Hopps help, where we try to answers questions in two minutes. The question for today is how do I make my ad CPC and not CPM? So, to answer your question, what is CPC is the cost per click and CPM is the cost per one thousand impressions? So essentially what they're asking here is how do I change my ads to where I'm charged for being a CPC and not a CPM? So, to answer your question. Well, go ahead. Start off on the ad set level by going here looking at it and now going to the asset you want to change from here. OSTRO All the way down to the very bottom, which is optimization and delivery from here. As you can see here, it says Authorization for ad delivery. I have it as link clicks. Now, this part is kind of tricky and it's hidden. So, make sure that you scroll at the bottom and you press this to show more options. But here is where the answer to our question is. So, when you get charged, as you can see here, this asset is being charged off of impressions. Or if I click on edit now, I can go ahead and change it to link, click, or CPC. Now, what that looks like here is that if I were to show you on the data level, the difference is that looking at right here, KPM is the cost per one thousand impressions and then click the rate or the TR is right here next to it, along with the CPC, the cost per click. So, this is telling me that let's just say an average of five dollars cost per click, which is high, but five dollars cost per click. Now, the CPM to show me that per thousand impressions, if it's a hybrid, it could be thirty dollars, which is high essentially depending on the market, of course. But that is a difference between CPM, the CPC, and how you get charged. So, I hope that helped. If you need one Facebook ad or Instagram ad, hop on https://app.hopps.io/session/create to work as a live expert today. Have a great day.

How Do I Run A Messenger Conversion Campaign?

Hey there. Welcome to Hopps out where we try to answer commonly asked questions. And under two minutes, the question we're gonna answer today is how do I run a messenger conversion campaign?
So the first thing you're going to want to do is to create a Facebook ad by going to business.facebook.com/ad manager and clicking on the big green create a button that you will see on the screen.
Now you need to make sure that you create a conversions campaign objective, very important conversions. Okay. And click next. This will take you to the ad set section.
Now here, you just want to make sure that you click on messenger and essentially that's it. So once you click on messenger, fill out the rest of the ad, do your creative and just publish.
You'll be able to run conversion messenger campaigns, and it should be able to work smoothly for you and your business.
So I hope that helped if you need any additional help with Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Change The "Pay Per Impressions" To "Pay Per Clicks"?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is How Do I Change The "Pay Per Impressions" To "Pay Per Clicks"?
So you're going to want to go ahead and go to your ads manager by visiting business.facebook.com. Then go to business tools off to the left and click on ads manager.
And we'll just go ahead and do that together. Then what you're going to do is go to your existing campaigns by going to the campaigns tab and editing your campaign under new campaigns, then you're going to go to ad set, scroll down, okay, just keep scrolling down.
And you're going to see a section that says optimization and delivery right here. You can click on this box and you can actually change it from link clicks to impressions or impressions to link clicks.
So this is where you'll be able to change all of your delivery options for your ad. If you're not able to change your delivery option options for your ad, you may need to recreate an ad by just going to the ad manager and creating a brand new campaign by clicking on the campaigns tab and clicking on create and starting the process from the beginning to get the settings that you would like.
So I hope that helps, I mean, any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Find Other Audiences That Are Similar To Successful Audiences?

Hey there. Welcome to Hopps help where we answer questions in two minutes. The question for today is how do I find other audiences that are similar to successful audiences?
Great question. So go ahead and start in your ads manager by logging into Facebook business.facebook.com and going to business tools and go into ads manager.
Once you're here, go ahead. And either one creates a new campaign or edit a new campaign as you'll see it as how I'm doing this.
So go ahead and go to your ad set level and scroll down to audiences. Right? So for this example, I'm going to go ahead and say that this business is targeting people who like soda, right?
So let's say I ran this ad set with these ads and it turned out to be really good and it was successful.
So now how do I take this soda, the soda audience, or people who like soda and find similar audiences who could also be successful?
Right. Well, it's super simple. So once you're here, go ahead and press suggestions and you'll see a lot of similar audiences that pop up like soft drinks, Pepsi Coca-Cola, and that works with pretty much almost any sort of interest.
So for example, if I were to do a spring cleaning, you can see here, if I press suggestions, a bunch of other similar audiences now, whether these are winning audiences or not, that depends on your content and your audience's response to your content.
Uh, but that's it, this is a really good tool and resource to use when looking for other similar audiences. Another way too is by pressing this little check box here, this pretty much tells Facebook that if I were to run this ad set, now that this is checked to go in and target people who like spring cleaning amongst people who like other things that are very similar to this audience.
So it kind of does the same thing essentially, but the other ways, much more focused. So I hope that helped if he has any one-on-one help with Facebook or Instagram ads hop in Hopps  https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I See The Performance Of Facebook Ads By Location?

Hi there. Welcome to Hopps where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I see the performance of Facebook ads by location?
So the first thing you're going to do is go to business.facebook.com and go to your ads manager by selecting business tools on the top left and going to ads manager.
Now, Facebook has a very nifty way of breaking down your ads by different criteria's in this video, we're going to be breaking it down by location.
So over on the right, you're going to see something that says breakdown, click on this and go to buy delivery.
And you're going to see a section that says country. When you put it from the country, it's going to show you all the countries that you have targeted for your Facebook ads.
There, you can go ahead and break it down by country. You can also break it down by region. If you'd like to do that business location and many other ways that you can break down your Facebook ads.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/createto work with a one-on-one expert today.

How Do I Configure The ROAS Of My Website Correctly?

Hi there. Welcome to Hopps help we trying to answer commonly asked questions and under two minutes, the customer we're going to answer today is how do I configure the ROAS of my website correctly?
So let's say you've configured your pixel and you're having issues with recording, your row as, and it's just something that seems off.
So what would you do? How would you compare the analytics and then what would the steps be to trying to solve this?
So let me first start off with a little bit of a passion or a warning, or, you know, whatever you'd like to call it.
Facebook doesn't register about 30% of purchases. Okay. I've noticed that in my experience of being in commerce, that some purchases do not register.
So keep that in mind when using this platform specifically, now, I haven't had that issue with any other platform. Facebook seems to have a little bit of a misfire.
So how do we compare? So what you're going to want to do is, first of all, go to your ads manager, by going to business.facebook.com and going through your ads manager, by going to the top left business tools and going to ad manager at the top.
Now you're going to see something here that says columns, go ahead and click columns and click customize columns. There's going to be a few columns that you're going to want to add, to compare the stats to first, you're going to want to add a row as, so go ahead and do total row as and add that one.
Okay. Apply. And it will pop up on your dashboard. Let's just do it right here so you can see boom rules then the next one you're going to want to do is purchases.
Okay. So purchases right there and then do total purchases. So now you can see, okay, what is your ROAS and what are your purchases on the Facebook platform?
You're going to need to pull up your analytics for your store. Now Shopify makes it very easy. Every website dashboard will be different, but they will all have an analytics section that should record the day-to-day statistics.
Please compare these statistics to the one on Facebook. Most of the time, if you are doing a decent amount of volume, there will always be a small discrepancy.
Okay. But if there is a big, big, big discrepancy, first of all, I highly recommend you creating a new pixel.
So go to your business settings at the bottom left, go to pixels ad and create a new pixel. If you are still having problems, okay, there's a help section for Facebook.
I highly recommend you contacting their help section further because it really shouldn't be a massive discrepancy. And if there is something that is not being configured correctly, because once you add your pixel to your website, it should automatically pick up the purchase value and row as with about a 20 to 30% misfire.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

What Specific Data Can An Advertiser See?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question you're answering today is what specific data can an advertiser see?
Great question. There's a lot of data that an advertiser can see. So, let's just try to pull up the data that you can see.
So go to settings, actually, I'm sorry. Go to business.facebook.com and go to your ad’s manager, which is on the home page.
And this is what it will look like. Go to columns off to the right are two columns. Click on that and click on customized columns.
Now, once it loads here, this is all the data that an advertiser for Facebook can see. Now you can click on any of these checkmarks.
You want to add them to your columns, and if you want to learn what the columns are, just put your cursor over it and read it so you can see them there.
It tells me attribution setting is at a refresh impression, right? And it will show you exactly what all of this information means.
Hope that helps. If you need one-on-one help with a Facebook ad specialist, just hop on https://app.hopps.io/session/create  to work with a live expert today.

How Do I Post Political Ads That Do Not Violate Facebook's Policies?

Hi there. Welcome to Hopps where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is How Do I Post Political Ads That Do Not Violate Facebook's Policies?
So when you're on Facebook, so first of all, go to business.facebook.com, go to the top left, where it says business tools and click on ads manager.
Now, if you never ran an ad on Facebook, or if you've never selected this option at the top here before, then you're going to want to go ahead and look into this.
This says, does your business account focused on politics or in advocating for issues of national importance? We'll use this information to improve the quality of ads shown to people.
Now I highly recommend you clicking yes for this. Here's why they're going to configure your account so that you are primed for political, um, you know, political ads, right?
So they're going to show you more people that are focused on this matter. They're going to really optimize your account for this sort of niche, right?
So that will be a way of being on the Facebook side when it comes to politics, right? Another thing you can do, and we're going to look at it a little bit together is the policies now, why am I bringing you to the policies for the Facebook ads?
Because you know, so many people come to me and they have questions online about how to avoid getting banned from Facebook, or how do I not have, you know, violate their policies?
How about just read their policies, right? Because if something does happen and you do get in trouble with Facebook or, you know, quote-unquote, violate their policies, then you can use this as evidence that you clearly did not violate their policies, right?
So you need to make sure that you read the policies. Advertisers can run ads about social issues, elections or politics provided the advertiser compile or complies with all applicable laws.
Any authorization process required by Facebook was appropriate. Facebook may restrict issue electoral or political ads. In addition, certain contact related to elections may be prohibited in specific regions ahead of voting.
And you can read more information about this and anything else to do with politics. I highly advise you to read about this stuff because it will save you a ton of time.
If you do run into any issues with the ads manager. So I hope that helped if you need any additional help with Facebook ads, make sure to hop on hops at https://app.hopps.io/session/create to work with a live expert today.