What Is The Detailed Guidance Expansion And What Is The Best Time To Use It When Creating A New Campaign?

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what is a detailed guidance extension and what is the best time to use it when creating a new campaign?
So, let's say I'm going to create a new campaign. I'll use this one for example right now, but let's say I'm creating this brand new one.
I'm going to pick the objective I want to do; does it really matter if this one is it's gonna depend on what your goal is for this campaign?
From there, I'll hit on the asset level, scroll down to audience right here. Okay. So now here is where the question is asking, right?
So for this example, I'm going to pretend that I am targeting people who like Coca-Cola right. Let's just say that I'm trying to sell soda and I want to target everyone who likes Coca-Cola.
So I'm going to go to detailed targeting and type in Coca-Cola, as you can see here, people who are interested in, in Coca-Cola or the company, but obviously Coca-Cola right here.
We're looking at 8.5 million people who like Coca-Cola in the United States. Okay. So now you can see here with a question asking, reach people beyond your detail, targeting selections when it's likely to improve your performance.
So what does this mean is that if I click on this, you'll see this number right here on the right?
We'll jump up drastically. Now we're at 220 million people, a big difference from eight and a half million people. Right? So now, if I were to turn this on, I'm telling you basically, essentially the target people who like Coca-Cola, but also might like Pepsi might also might like any of these found drinks because they think that will, this person likes Coca-Cola they're like Coca-Cola syrup or they're like red bull.
And so that is, that is why it jumps up. So drastically. Now the other part of the question is what is the best time to use it when creating a new campaign?
Great question. Let me go back to the campaign level. Okay. So I would go ahead and use these detailed targets mentioned if I am in the testing mode, I say it very loosely because this number right here, I would never target with.
If I, if I can help it, I would always try to go more narrow. Because at that point I'm going to bring in traffic that I don't want, if I'm solely Solon Coca-Cola I don't want to have this on because I don't want extra stuff there on the website where it's costing me money.
So I wouldn't really focus on always using this. Unless you think that your audience is broad enough that your product or service is so broad, that it will hit multiple audiences that are similar, but more likely than not.
You're spending a lot of money on wasted traffic, where if you were just to nail it down a little bit more, so let's say Coca-Cola select here and you go to you uncheck this, go to a narrow audience, and you can even say something like soda, keep a little broader and let's see what that changes it to if it's okay.
Perfect soda. So, a lot less. Now let's say I click on this. You'll see a jump up to a lot more people, right?
So much more, much more broad. And another one was much more niche. So, it all depends on what works for you, but I hope that helps.
It gives you one more help with Facebook ads hop on https://app.hopps.io/session/create to work with a live expert today. Have a great day.

Do Facebook Audiences Complete Their Data Before Or After The Date The Audience Was Created?

Hi there. Welcome to Hopps trying to answer commonly asked questions in under two minutes. The question we're going to answer today is our audience is always populating and Facebook ads?
The answer to that is yes. So no matter what, even if you decide to create your audience later down the road, your audiences are always being populated on your Facebook account.
As long as your pixel is attached to your Facebook account and your website, we have multiple videos on how to do this on Hopps, and you can also search up how to connect your pixel to your website.
Then you just need to go to business.facebook.com/ads manager/audiences. And here you can create all the audiences you would like.
So I hope that helps if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

What Is A 30, 60, 90 Day Audience And How Do I Create Them?

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what is it 30, 60, 90-day audience. And how do I create them? So, answer that first part of the question. What is it?
30, 60, 90-day audience. So essentially what you're saying is that you have three different audiences, one that pertains to the first to the 30th day.
The second one is from the first day to the 60th day. And essentially the third one is from the first six-berth, sorry, firstly, the 90th day.
So it's three different audiences all based off for this example, a pixel installed on your website. So all the data, so to create an audience like that, you want to go to the audience and the business tools, audiences go to create audience custom audience.
Like I said, for this example, we'll do, and then once it loads let me pause it. Right. Okay, cool. So now I have the source, which is the test pixel.
So, for this example, I'm going to go ahead and do all website visitors, which just means that it doesn't matter if they add it to the cart.
Doesn't matter. They purchased doesn't matter if they just used content and left. For example, I just want to get all the data, right?
So, for this example, I want to start off on the 30 days. So, I'm going to do retention is 30 days, right?
Three, zero. And then I can go ahead and exclude or include more people if I like to, but I want to keep this audience separate and by itself.
So, I'm going to go ahead and say all website, right? 30 days, for example, and I'll create that audience so that I'll go ahead and do that for the same thing for the 60 days.
And then also the 90 days, but going to custom audience picking website and then going and filling up 60 and then 90, and then making sure that all the criteria follow for all the audiences.
So now that you'd go ahead and use those on the asset level to target people who have visited your website within the past 30 days, for example.
So I hope that helped if you guys need one-on-one help with Facebook ads hop on at hops at https://app.hopps.io/session/create, work with a live expert today, have a great day.

How Do I Equally Promote 4 Verticals From A Single Advertising Account?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're answering today is how do I equally promote four verbal’s from a single advertising account?
Or how would I do four different sorts of approaches with one advertising account? So, what I want you all to do is go to your ads manager in business.facebook.com.
Now, what you're going to notice is that you can go ahead and actually create multiple campaigns, right? So I highly recommend for this example, we're talking about four, do four separate campaigns.
Okay. Every campaign is going to be a great way for you to organize which vertical you're promoting to now upon creating your campaign which we have videos on the opposite.
If you don't know how to do that, please make sure you watch how to do that. Go down to the audience tab because the audience tab is going to be the most important under detailed targeting.
So for a quick example of this video, isn't too long. Let me give an example of what you could do.
Let's say you want to go ahead and promote one ad to nurses. Okay. So maybe the bio or I'm sorry, the targeting is for nurses.
Okay. So the ad would also be for nurses as well in a landing page. So not only should you just change your targeting, but you should change your whole message across the whole board.
Remember creative landing page and offer. And the same thing. If you're promoting a doctor, you wouldn't say the same things as the doctors would nurses, right?
I hope you kind of understand where I'm going with that example, but to briefly sum it up, you should just focus on targeting options and then what the creative and the landing page would be for those people that you show the ad to.
So I hope that helps if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Correctly Retarget Video Views Of 3 Seconds Or Longer?

Hey there. Welcome to Hopps help where we answer questions in two minutes. Today's question is how do I correctly retarget video views of three seconds or longer?
Great question. And I'm going to take it a step further and go in and show you that way. But also going to show you a way to go and increase that retargeting audience, by doing certain criteria on your campaign.
So the first thing I'm gonna show you is to go ahead and create that audience of, or that retargeting audience for a three seconds video view.
So go ahead and hop into your audiences by going to the first log into Facebook, going to business.facebook.com logging in, go in and business tools, and selecting audiences.
Once you're here, go ahead and go to Crick. Go ahead and go to create an audience, excuse me, a custom audience, and then go to video press next.
Now go ahead for engagement. You'll see a dropdown go to people who have viewed at least three seconds of your video.
Select that retention is for how long you want it to go ahead and have that remarketing campaign. So for example, uh, 30 days is how long I want to have it go out.
The audience name would be whatever you want and then you would press create an audience. Now, the other thing I'm gonna show you is an ads manager.
So go ahead and go to business tools as manager. And then once you're here, either one creates a new campaign or as you see here, I'm going to select, edit on one.
I already have existing. So now go ahead and go to your ad set level, scroll all the way down to optimization and delivery.
You'll see here that right now it's selected for through play or we have one other option for two seconds, continuous video view.
So if your goal is to have that three-second video view, I would suggest go ahead and do it for two seconds to use for the view as this will give you a better chance for people to watch at least three seconds of it.
But if you're, if you're trying to do a wider video view, if you're trying to get at least 50% or 75%, that I would select that through play.
So it all depends on what your goal is. But for this example, I would select two seconds continuous video view, and also, one more thing, go to show more options.
And then when you get charged, it's usually based on impressions, but if you want to get based off of two seconds, continuous video views, go ahead and select that as well right there.
So I hope that helps. If you need one-on-one help with Facebook or Instagram ads, hop on https://app.hopps.io/session/create to work with a live expert today, have a great day.

Which Tool Allows To Connect The Message I Use To Solve The Problem Of The Conversation?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is what's a good tool that allows you to connect to your messenger and solve problems through conversation strings?
Now Facebook Messenger has an okay basic system. Okay. So you can do very simple things on it. It's not very automated.
Most of the time, it's very, as dominated to a certain point, you can't build too many conversations through it. It's very limited, but you can do it.
And that's not what I'm going to talk about in today's video, because in today's video, I want to show you a much better product.
Okay? So many chats is a fantastic product for setting up messenger strings. You can literally set up sales strings for people to buy things through your messenger.
It will automatically engage with customers. It will track your leads. It's, it's so crazy. It's really just an advanced way of creating a string through messenger, right?
So if you really want to build your business through messenger this is a simple, great way to do it. It's all drag and drop based.
You know, it's, they have a whole step-by-step informational guide on how to use it. It really is an amazing tool.
And let me see if I can find some sort of pricing here for you guys. Boom, free trial. So, so try it out, see what you guys think of it.
See if it's working. I want to go. This is something that I personally recommend. Every messenger business type deal looks into.
If you're looking to promote your business through messenger, jump on this, give it a shot and let us know what you think you're at hops.
And if you need any additional help with Instagram or Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Reset My Advertising Account Limit?

Hey there. Welcome to Hopps where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is how do I reset my advertising account limit?
Well, first of all, if you have an advertising account limit, the only thing that causes this is not paying your bills.
So pay your bills on time. Okay? Because that's, what's going to help your advertising account. Let me, you're going to have issues.
Don't pay your bills and how do you do that? Well, you're going to have to go to your business billing settings.
So go ahead and go to business tools at the top left. And you're going to see your tablets as billing.
Go ahead and click on that billing tab. And in this billing tab, you're going to see what you owe Facebook, right?
So pay your bills on time, right? And it's just, it's an obvious thing, but this is the only reason why you should have an account limit.
There's going to be an account limit possibly for the first week to maybe even three when you first create an account.
But after that, they open it up and you should not have that issue again unless you did not pay your bills.
Okay. So I hope that helped. And if you need any additional help with Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Boost A Live Streaming Video While It Is Live?

Hi there. Welcome to Hopps help the question we're answering today is how do I boosting live stream video while it is live?
Well, the best way to do that would be to go to your Facebook page. So, you see here, I'm just following the strict from the Facebook business help center to verify that this is the correct way to do this.
You're going to go to your Facebook page and you're going to find your Facebook live video that you want to promote.
So if you're, let's say you're live on Facebook right now, right? You're live on Facebook. You want to minimize that live window, go to your Facebook page, look for the post, with the live video in it.
There's going to be an active post over your last one. If you just did it and click on boost post, go ahead and put in the text that you would like for your ad and choose your objective.
And you're all set. If you want to go ahead and boost the post after you're done broadcasting, it's the same thing.
The post is going to still be there regardless of if you're live or when you're done live streaming. The post will be there as well.
So you can boost it when you're live right after you're done being live. So I hope that helps if you need one-on-one help with a Facebook ad specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Drive Engagement On My Facebook Ads?

Hey there, welcome to Hopps help where we try to answer questions in two minutes. The question for today is how do I drive engagement on my Facebook ads? This is a great question. And I'm going to start off on the campaign level by selecting edit right here and then going to your campaign objective and selecting engagement. This is a telling Facebook that essentially, I want you to show my ads, as you can see here, to the audience that will most likely engage with the ad. That means comment, share tagging, click through, for example, even commenting. So that will count as an engagement. And so this will go ahead and drive your engagement for your Facebook ads. Now, let's say that you are running a conversion campaign or a different kind of campaign, but you still want to have a good amount of engagement. I would go ahead and put you towards the ad level where I would have you focus and put an emphasis on your primary text along with your headline because this is what we will be the attention grabber. Not only that but also your content, what image you have. As you can see here on the right side here, it flashes at you. So, this is an attention grabber. This is to grab your attention. And this is going to make you read the first couple of lines and hopefully have you press more. So, this is what I mean by going and driving engagement, maybe a flashy making the content exciting for people to engage with. So, I hope that helps. If you need one on one help with Facebook or Instagram ads just make sure on https://app.hopps.io/session/create  to work with an expert today. Have a great day.

How Do I Correctly Set Up Facebook Pixel Conversion Tracking (It Tracks Only 1 Out Of 10) 1?

Hey there, welcome to Hopps help answered coming us questions in two minutes. The question for today is how do I correctly set up a Facebook pixel for my conversion tracking?
Great question. We're going to start off in the events manager to get here, log into your ads manager or your business Facebook account, go to business tools and find the events manager.
Once you're here, you will see a screen, very similar to mine. As on the left-hand side, you will see the pixel, and then all the events are all the information basically of that pixel on the middle screen here.
So essentially we're going to go ahead into is that for this example, I'm going to use an organization that is very near and dear to my heart called recycled for veterans, a great organization.
If you have time to check them out. It's great. So from here, I'm gonna go ahead and show you how to accurately and easily set up your website for events like you see mine for someone to do a purchase or contact or initiate checkout.
So how do we do this? So go ahead. And like I said, hop into your events manager. You'll see this little icon here is a little button that says add events.
We, since we have a pixel already installed on the backend, we will go and select from the pixel. So we'll use their little tool, which is extremely helpful to go ahead and create those action events or, those events.
Once you see this, go ahead and press the open event tool. You want to go ahead and copy and paste your, your, your URL paste into here, and then open up a new tab.
As you can see here, it will be the same exact layout. It's your website basically, but you'll see something a little bit different.
You go ahead and read this, get started. So as you can see here, I created these events not too long ago, actually yesterday.
And so to track a new button or to track a URL, right? So let's say that this is one of the biggest buttons on your website that you want to make sure it is tracked.
So go ahead and go to this very top left and press the track new button, and then most likely it'll the Facebook events tool.
Pick it up as a button. So you'll click on that actual button that you want to go ahead and track.
You'll see here that it says select events. So let's just say that this is a lead. Let's say that someone says, Oh, summit, my information.
And it turns out to be a leader. I'll go ahead and select the lead. Now it's gonna ask me for a value.
So let's say that every time someone clicks that button or that lead button, you profit $20 or they spend $20.
So you can go ahead and choose a value. If you have a price for that button, for example, I don't.
So I'll go to press, don't include value. It's okay. If you don't, it's no big deal. It just helps on the backend.
So now press continues and you're all set. So now the next thing that you will want to go ahead and do is go through your website and making sure that all the buttons that are important to you and your business are all tracked and, and, uh, tracked and are on the events manager.
Excuse me. So the second part of this video is going to be how to read the events and how to kind of navigate and fix those.
So stay tuned. If you need any more, one-on-one help with Facebook or Instagram ads make sure to hop at https://app.hopps.io/session/create to work with a live expert today, I'll talk to you soon.

How Do I Retarget Only People Who Have Seen A Specific Product?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is how long can we target only people who have seen a specific product?
So the first thing you're going to want to do is to go to business.facebook.com. And at the top left, go to business tools and go to ads manager today, we're going to be creating a custom audience.
That's going to be the page of the product that we're retargeting. So here you're going to create a new ad by just clicking the big green create button and going through the process of making an ad.
We should make a conversion ad, okay, for this example, then we're gonna go, go ahead and go through the setup of creating our ad campaign name and our budget.
If we decide to use campaign budget optimization, then we're going to go to the ad set and we're going to scroll all the way down to audience under creating a new audience.
There's going to be a tablet as a custom audience to the right of that. You're going to see create new. Just go ahead and click on, create new, and click on create a custom audience.
Now here, you're going to see something that says your sources and website, click on the website, and click. Next here, you will be able to actually click on I'm sorry.
Go to Google events first and go to events. Then go to people who have visited a specific web page here.
You will actually be able to put in the whole URL for the webpage. So you just need to get, you're going to need to get your product page URL from the top pasted here, and then set how long you want to retarget them for.
So seven, 10, maybe even 30 days, then go ahead and put it in audience names. So maybe, you know, skateboard 30-day target.
And let's say, this is a little more specific for this example. So let's use escape mode, right? Maybe you have an orange and a black skateboard, boom, and then you can do 30 days put the orange skateboard URL here and click on create an audience.
And that's how you would create a retargeting custom audience ad for your product page. It would just go through the process now of going through the rest of the ad, creating an ad for it, and running it towards those people only.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Verify A Facebook Ads Pixel After The Apple Update?

Hey there. Welcome to Hopps help where we answered homing. Ask questions in two minutes. The question for today is how do I verify a Facebook ads pixel after the Apple update?
Great question. So, as you can see here we are in the ads manager and up at the top here, you can see that Facebook is already telling us that we need to review our pixel.
So if you don't see this, go ahead and head over to the resource center here to the left, and then you will be able to see the tasks that Apple or Facebook needs you to complete for the iOS 14 updates.
So right here, we can see review pixels. We'll go in and flip that. Or if not, go ahead and head over to business tools, go to events manager, I'll show you both ways, and then you will select the pixel that is in question here.
And then you'll go ahead and look at your events. So now with this new update, you're allowed to have up to eight events per domain.
So essentially eight events per pixel that you're able to track for ad delivery and optimization does. As you can see here, we have four, but two have no recent activity.
So this tells me that my pixel is firing correctly as there is, although there is no recent activity. I do see that no error message or red color is indicating that there is a disconnection between the events or the pixel.
So go ahead and check your events manager. And then this pixel goes to data sources and goes to the pixel that you are having problems with.
And then look at your events that you have already installed. So I hope that helps if you have any one-on-one help with Facebook or Instagram ads, hop on a https://app.hopps.io/session/create to work with live experts today.
Have a great day. Thank you.

Why When I Create Similar Audiences In CBO Facebook Does Not Spend Budget, What Should I Do?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is why would I create similar audiences and CBO Facebook ads?
Does the budget not spend? And what should I do if the budget does not spend? Well, one of the first things you're going to want to look at is your potential reach and your audience size.
If your audience size is too small, then your ads will not distribute properly with LLAs depending on the percentages, the sizes will vary.
So some sizes will be small and some sizes will be big. How do I know how big the sizes will be and what are the different percentages?
Well, if you go to the audience under new ad set and you'll see custom audiences here, you'll go ahead and click on, create new.
And you're going to see look alike audience. Now, here are all the different percentages for lookalike audiences. You can go ahead and test different percentages and each percentages percentage will have a different audience size.
Your audience size will populate over here to the right and depending on how big the audience size is, is how it will deliver at different speeds.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

What Is The Difference Between Dynamic Creativity And A/B Testing And How Are They Configured?

Hey there. Welcome to Hopps help. We're gonna answer commonly asked questions in two minutes. The question for today is what is the difference between dynamic creativity and AB testing and how are they configured?
Great question. So we'll start off in a second part of the question about the AB testing or that is a strategy being used on the campaign level.
And what that looks like is, is if you were creating a new campaign, you'd go to create, and then you would select your objective.
This example is already built it out. So I'm like, I'm going to go ahead and go to the campaign level.
So you'll see it just, uh, as you go through creating new campaigns, it looks just the same way so that you'll see down here, I have an option to start the AB test by pressing get started.
If I do this out, I want to make sure that my CBO is turned off if that is a different strategy.
If I wanted to do that, but I would press go ahead and get started. I can't show you how it's configured now, because this, that would have me publish the campaign, which I cannot do on this client's account.
So, uh, but once you publish the campaign, then you're able to walk through the steps. It's very simple to create it and set it up that way.
So the next part of this question is dynamic creativity. There are two parts to this. So I've created a dynamic ad set.
And let me tell you why. So once I go to it, you'll see that there's one ad in this dynamic ad set, because when you have a dynamic ad set, you're only allowed one ad, right?
And it'll tell you that if you have too many ads, it won't let you do it. So it'll give you some information here.
I'll press continue. So essentially what they're saying is that they'll provide the creative, or we will provide the creative elements and they'll use it in combinations or in certain combinations to see what response or if this is how your audience responds to it, the best.
Right? So with this turned on, I'm going to go ahead and give the ad multiple headlines, uh, multiple primary texts.
If I can just as many different texts and combinations and combinations, excuse me, as I can, that way it can test everything.
And it really does a really good job at giving me the data that I wouldn't want to see what combination works the best with the audience, right.
With a shorter amount of budget needed. Right? Um, so as you can see here, I have multiple options to add another option out of their option to do a description headline primary text.
So if you're going to do this route, go ahead and fill it out as much as you can with multiple creatives as well, if you can, and then, uh, descriptions, and then you'll, you'll be all set.
So I hope that helps. If you need any help with Facebook or Instagram ads hop in a Hopps at https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Organize The Testing Phase Of Facebook Ads?

Hi there. Welcome to Hopps help the question we're going to answer today is how do I organize the testing phase of my Facebook ads?
So, I'm going to go over a few things that we could do to organize the testing phase. The first thing you can do is change the name of your ad.
So, these are all your ads. Go ahead and click on this pencil next to the campaign, name, and name of the ads.
What you would like to name them so that we can organize them through names. That's one way, another way is the delivery time.
So, you see here, it says delivery and there's a little arrow pointing up. Go ahead and just click on this arrow once or click on it again.
And depending on the status that you have in the delivery section here, there'll be in draft active learning. If you click this arrow, it will sort them all by the same status to be able to easily get to the learning phase.
Now, another thing to look at is something called columns. So if you own the columns over here at the right and go ahead and click on it and you click on customize columns, okay?
These are all different ways that you can customize your columns with Facebook. So you can customize all different sorts of indicators and things that you're looking for.
Now, what are some of the better KPIs for your business? This is something you're going to have to do a little research for on your own terms.
A couple of things I like to measure is cost because this will show you how much cost you're spending or amount spent, I think is what it's called.
You have the amount spent cost per result is a very good one. And Rojas is also another very good one for e-commerce stores.
Again, if you're not doing e-commerce, I would highly recommend you finding stats for the business that you are in. So I hope that helps if you need any additional help with Facebook ads, just go to https://app.hopps.io/session/create, to work with a live expert today.