How Do I Set Rules To Lower My CPR?

Hey, there. Welcome to Hopps help where we try to answer questions in two minutes. The question for today is how do I set rules to lower my CPR or my cost per result? Great question. So, we're going to start off in the ad’s manager and head over to rules right here. We'll go to press, create a new rule, and Tyrwhitt CPR or this for this example. Excuse me. Now, the next part is to apply this rule to whatever is best for your case. So, in this example, I'm doing it to all my active campaigns. So just ensure that if you choose this one, to make sure all your campaigns are published and next is the action. So, what is the result of this rule is going to be to turn off my campaigns? Right. Because the question is, how do I lower my CPR? Well, the next step to answer this question is to look at the conditions, which you can see here is cost per result is greater than blank. So, for this example, if I want my CPR to be less than five dollars or to be more than five dollars, I would put five dollars and I would add this as a condition and get rid of this one. So, as you can see here now, I have for this rule. The cost per result, greater than five dollars, so that means for this campaign or all my active campaigns, if the CPR reaches above five dollars, this campaign will shut off. So, this is one of the ways you can go ahead and lower your CPR by having automatically turn off your campaigns and turn them back on if you so choose based on the conditions you want. So, this example of CPR is better than five dollars. And of course, you can scroll down, you can customize it a little bit more based on the time of day, the lifetime range, and notifications. So, I hope that helps if you need one on one help with Facebook or Instagram ads hop on  https://app.hopps.io/session/create to work with a live expert today. Have a great day, guys. Thank you.

What Is The Detailed Guidance Expansion And What Is The Best Time To Use It When Creating A New Campaign?

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what is a detailed guidance extension and what is the best time to use it when creating a new campaign?
So, let's say I'm going to create a new campaign. I'll use this one for example right now, but let's say I'm creating this brand new one.
I'm going to pick the objective I want to do; does it really matter if this one is it's gonna depend on what your goal is for this campaign?
From there, I'll hit on the asset level, scroll down to audience right here. Okay. So now here is where the question is asking, right?
So for this example, I'm going to pretend that I am targeting people who like Coca-Cola right. Let's just say that I'm trying to sell soda and I want to target everyone who likes Coca-Cola.
So I'm going to go to detailed targeting and type in Coca-Cola, as you can see here, people who are interested in, in Coca-Cola or the company, but obviously Coca-Cola right here.
We're looking at 8.5 million people who like Coca-Cola in the United States. Okay. So now you can see here with a question asking, reach people beyond your detail, targeting selections when it's likely to improve your performance.
So what does this mean is that if I click on this, you'll see this number right here on the right?
We'll jump up drastically. Now we're at 220 million people, a big difference from eight and a half million people. Right? So now, if I were to turn this on, I'm telling you basically, essentially the target people who like Coca-Cola, but also might like Pepsi might also might like any of these found drinks because they think that will, this person likes Coca-Cola they're like Coca-Cola syrup or they're like red bull.
And so that is, that is why it jumps up. So drastically. Now the other part of the question is what is the best time to use it when creating a new campaign?
Great question. Let me go back to the campaign level. Okay. So I would go ahead and use these detailed targets mentioned if I am in the testing mode, I say it very loosely because this number right here, I would never target with.
If I, if I can help it, I would always try to go more narrow. Because at that point I'm going to bring in traffic that I don't want, if I'm solely Solon Coca-Cola I don't want to have this on because I don't want extra stuff there on the website where it's costing me money.
So I wouldn't really focus on always using this. Unless you think that your audience is broad enough that your product or service is so broad, that it will hit multiple audiences that are similar, but more likely than not.
You're spending a lot of money on wasted traffic, where if you were just to nail it down a little bit more, so let's say Coca-Cola select here and you go to you uncheck this, go to a narrow audience, and you can even say something like soda, keep a little broader and let's see what that changes it to if it's okay.
Perfect soda. So, a lot less. Now let's say I click on this. You'll see a jump up to a lot more people, right?
So much more, much more broad. And another one was much more niche. So, it all depends on what works for you, but I hope that helps.
It gives you one more help with Facebook ads hop on https://app.hopps.io/session/create to work with a live expert today. Have a great day.

How Do I Advertise Worldwide Excluding Countries That Do Not Use Credit Cards?

Hi there. Welcome to Hopps help where try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I advertise worldwide excluding countries that do not use credit cards?
Now we're going to go ahead and show you how to create an exclusion list because inside of Facebook, you can create exclusion lists for your campaign settings.
So what you're going to do is you're going to go to business.facebook.com/ads manager. Okay. Go to your ads manager and create your ad or edit your existing ad.
You're going to go ahead and go into the ad set section just by clicking on it and go to the audience by scrolling about halfway down.
And you're going to get to a section that says exclude. Now, Facebook doesn't have any setting that just says, Oh, we'll exclude everybody that doesn't have a credit card.
They don't have anything like that. So in this video, we're going to show you an easier way to go about this and some kind of a workaround.
So to open up a new tab. And what I want you all to do is to try and find, go ahead and try to find this link.
Rebtel, exclusions credit card exclusions. They've made a fantastic article that explains,  all the excluded countries that don't use credit cards.
Okay. So it's just a simple list. And I'm going to go ahead and leave this video sitting right here. And I'm going to just let you guys look at this list and you can go ahead and pause it.
Okay. Pause the video, go over the list. And once you do that, put it in a notepad. Okay. Jump back to ads manager, go to browse, which is exclude search locations, go to browse, go to save locations, and go to create a list.
Now under create list. You're going to see something that says add locations in bulk. And under here, you're going to actually go to location type and it's like countries and add in all those countries.
So go ahead and go back to this tab. Take all those countries. Okay, Adam, in here and click on match locations.
It's going to go ahead and match all the locations that you just added to your exclusions bulk list. Okay. Make sure it's excluded.
Add them all into there and type an exclusions list. Okay. And click on complete. Come back to this list, make sure this is excluded.
Go to browse, go to save locations. And it's going to say exclusions list, name, and exclusions list. It's just really going to be a list of countries, right.
But the name and exclusions list. Click on that location list. And it's going to pull up all of the locations and it's going to say excluded.
Okay. And then that's as simple as that. And then you can just switch this back to include and put it in the locations you want to include.
That's how you would exclude all the countries that do not use credit cards. If you have any additional questions or need help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Change The Activity Of My Ads If It Is "Active" But Nothing Happens?

Hey there, welcome to Hopps help where we answer questions in two minutes. The question for today is how do I change the activity of my ads if it is active, but nothing happens?
This is a great question. And so essentially what this means is that your ad is turned on, but it's not delivering.
And there could be a few reasons why that is it's a bit deeper than maybe a certain one setting of a turn on or off.
It could be a little bit deeper as in your audience or media budget. So let's go ahead and go over that real quick.
So go ahead and start off on the ads manager, by going to business.facebook.com, selecting ads manager, and either one creating your own campaign or selecting one by selecting edit, and then building off of one that you've already created.
So as you can see here, I'm going to hop on to the ad set. Number three. The first thing, like I said is to look at your budget most likely than not.
If you're, if you're not delivering or if your ad is not delivering your budget is too small, whether it could be less amount of conversions, Facebook will give you, or it could be less reach or impressions.
It could be an overall small budget. So go ahead and look at upgrading your budget, increasing it by not by too much, maybe by a couple of dollars.
See if that helps. The next thing that you want to look at here is your audience really look at this number two, you're on the right called your potential reach.
As this number is really going to indicate our Facebook gives you to go off of who you're targeting in a general sense.
So for example, if I were to target people who like cereal working at year nine, come on my mind, uh, cereal.
So as you can see here, people who like cereal, I mean, uncheck this, we were looking at 26 million people, right?
So that's pretty good. That's really good if I want to target that. Right. But if I want to expand it, even more, I would go ahead and select this little checkbox here.
And then you'll see how it's 240 million people. So a big difference, but this gives me the idea that if I were to select this it'll target like brands or like interests, which will increase my potential rate.
So go ahead and take a look at your audience and make sure that all fits in and there's enough audience to run your ads to.
The third thing is that if you had just launched her campaign, go ahead and wait a couple of days because Facebook one Oh one, give Facebook a couple of days to review your ad and pass it through.
And second, give your ad enough time to get pushed out there and get interactions and engagement, right? So don't make decisions based on immediate needs or once give it a few days if you've already published it and then see how it goes.
Especially after you make any one of these changes in your budget or your audience, give it a few days, trust it.
And then look at the data by the fourth or fifth day. So I hope that helped if you use any one-on-one help with Facebook or Instagram ads,  hop in a https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Preview The Appearance Of A Facebook Ad In The News Feed?

Hey there. Welcome to Hopps help we're going to answer commonly asked questions in two minutes. The question for today is how to preview the appearance of a Facebook ad in the news feed?
So for this example, uh, as you can see, I'm on the ad level during my creation of this campaign, which is a test conversion campaign and I'm on that level.
And I don't see anything. So right here on the top, right, you'll see a little check box. I guess you can call it where you can go ahead and enable the preview to be on, which then you can see.
I have two, which are Instagram and Facebook feed. So I know that based on what I have here is this is how it will be flagged from people to scroll through it based on what platform or what likes service they are on now, how to change this habit, to be more places you'll want to go ahead and go to your ad set level, scroll down to placements.
And here's where you can go ahead and take all the placements you'd like. Or if you like to go ahead and do automatic placements that have Facebook do it for you based on where they think it will best perform.
And that is totally fine as well. Just do whatever you think is best for your business. And then from there, you're able to go ahead and then make any changes you need.
So as you can see now, it's definitely more places like as in stories or as news feeds or even right side.
So I hope that helped you guys. If you need any one-on-one help with Facebook ads, just hop on a https://app.hopps.io/session/create to, work with live experts today, have a great day.

How Do I Increase The Advertising Account Creation Limit?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The customer going to answer today is how do I increase the number of advertising accounts on my Facebook business manager?
Well, I'm going to show you how to create accounts for your business manager. And then I'm going to tell you the limit and how you could possibly get around that.
So go ahead and open up a new tab and go to business.facebook.com/overview. Okay. Off to the right click on create an account, put in all the information, go to the email, accept it, and create a business manager.
You can have up to five business managers on one account. Okay. What happens if you use all five? So I'm going to show you a way around this.
What you're going to do is you're going to go to your ad accounts tab. Okay. Under your settings, business.facebook.com. Go to settings, go to accounts, and you're going to add accounts, take your ad account where it's assigned, partners.
And go ahead and click that. Get this link to share, check off all these boxes and copy this link, and put it in a notepad.
Same thing with pages. Okay. So go to pages, do the same thing. Copy it. Okay. And, and put that link assigned partners, get linked to share.
Boom, boom, copy. Putting a notepad. Now you're going to go to a new browser. So now if you use Chrome, go to internet Explorer, go to Firefox.
If you don't, you could always use the incognito tab. If you don't have another browser control shift pen. Okay. You could do that as well.
And use this, this window. Now pick those links, sign onto a client account or into a family member's account, but their permission granted, you know, obviously that you're allowed to do this and work under their account and paste that link in those accounts, have those accounts accept those invitations.
And now it's almost like you have a giant web, okay. You can manage multiple accounts under one account. So you can have now 10 accounts, right?
And then you could do with another account of 15 accounts and another account of 20 accounts. So you can have a lot of accounts together, get permission from your family members.
You have permission from clients you work with. If that is something you need to do. And you know, that's not something we can help you out with your own hops, but this is a workaround that I have used for my own business.
So I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Change The Ad Manager Freeze Error In Chrome?

Hi there. Welcome To Hopps help where we try to answer commonly asked questions in under two minutes, the question we're going to answer today is how do I fix the ad manager freeze in Chrome?
So what happens if my ads manager freezes in Chrome? Well, I'm just going to give you a very simple, you know, obvious answer first because, you know, obviously I want to give them all.
So the first one would be the refresh, right? Refreshing your screen F five on your keyboard is going to be a very simple way to fix any sort of issues that you may be having.
Um, but if you have another issue with this, okay, this doesn't fix it by refreshing go to your settings, in Chrome.
So go off to the right and then go to your settings. Right? And it's going to look just like this, scroll down to privacy and security and try to clear your browsing data and your cookies.
Go through clear this stuff. It brought back from the beginning and try to re-log back into your accounts and see if that would help you with accessing your ad manager and, you know, fixing some of the freezing it maybe having on it.
Well, I hope that helps. Any additional help with Facebook ads, make sure to hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

How Do I Target Ads Locally To A Specific Group Or Niche?

Hey there. Welcome to Hopps help we're going to answer commonly asked questions in two minutes. The question for today is how to target ads locally to a specific niche?
So for this example, I have already created the campaign where I'm selling a hand sanitizer. So stop right now I'm on the ad set level.
And this is where you're able to, make the adjustments based off where you want to target and who you want to target.
So I'll go ahead and scroll, scroll down to where it says audience right here. So as you can see, based off my settings, are I already have I'm targeting Denver and then 10 miles from Denver.
So if I want to target, let's say Los Angeles, I'm going to go ahead and click right here. And then I'm able to make the mileage or the radius around who I want to target too.
So let's say I have more niche. So I want to do 10 miles too. So I'm doing Denver and Los Angeles.
I know it's very broad but bear with me. So now from here, you're able to do the age. Let's say my demographics, 20 girls, and between 58.
Okay. Now the most important part right here is the detailed targeting of what your audience is interested in. So your goal is to get it as close to your product as possible.
So I have a hand sanitizer. So for this example, I'm doing people who are interested in health and wellness. So I figured, I figured that's a good correlation.
So down here and the most important piece, but the one that's always usually missed is this part right here called the detailed targeting expansion.
Now with this being unchecked, this means I'm staying relatively closer within my niche of health and wellness. Now, if I were to check it now expands it even more to people who are not so close to health and wellness, that might be a little bit interested in other things like beauty, maybe or fitness, for example, or like, like industries and markets.
So for a more niche, I'll have unchecked, which you can see here changes in number as well, drastically to 5.4 to 1.2.
So I hope that helps it. If you need personalized help with Facebook Ads jump over to https://app.hopps.io/session/create and work with an expert today.
Have a great day.

What Is The Most Important Factor In Facebook Ads To Impact ROAS?

 Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is What Is The Most Important Factor In Facebook Ads To Impact ROAS?
So ROAS is going to be your return on ad spend, which is the amount that you get based on what you spend on Facebook.
You can see Euro as out of Euro as to your columns, by going to your ads manager and Facebook, going to columns off to the right, clicking on customized columns and just typing in rows, Typing in rows.
We'll bring you to purchase ROAS click on the box that was undersold and click apply. And you'll be able to see the ROAS for each of your campaigns.
Now, how do you increase your overall ROAS? Well, there's a couple of major things that will help. The first thing is your detailed targeting settings.
So the first thing we're going to want to do is to edit your existing campaign by clicking, edit under your campaign.
Going to ad set, scrolling down to Audience and you'll see, it says detailed targeting. Now, what is detailed targeting and how can you make it work best for you?
So for example, if you sell a skateboarding product, maybe you're using skateboard already as your detailed targeting option. Maybe you could try using something like professional skateboarding or amateur skateboarding, different detailed targeting options.
Well, you know, populate different audiences. And that is a great way to increase your ROAS. So I would definitely try experimenting with different detailed targeting options.
Another thing you can do is your budget. So if you scroll up to the top here where it says budget and schedule, you'll see where it says daily budget.
I would highly recommend maybe increasing your budget because we are in an auction system. And so a bigger budget will definitely help you increase your ROAS and you may have more authority in your space.
One of the last things you can do is create retargeting ads. Now I'm not going to go into a full, detailed explanation on how to create retargeting ads, because that would be too long, but retargeting ads are a great way to increase your ROAS.
And what you can do is under audience. You're going to go ahead and see something that says custom audiences, click on, create new, and click on a custom audience.
Now, what I want you all to do is to go through some of these options, start by going to the website and also start by going to the Facebook page and going through these settings and creating custom audiences that you can use later on for your retargeting ads.
You then can add these custom audiences to your ads and run retargeting ads to those audiences. And that will help you increase your overall account growth as well.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Define The Interests Of My Campaign?

Hey there, welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question going to answer today is how I define the interests of my campaign?
So in Facebook and Instagram ads, you're able to define the interests of your campaign by using something called detailed targeting.
So the first thing you're going to do is go to business stuff, facebook.com/ads manager, and go ahead and create a brand new Facebook ad.
When you do that, it's going to bring you to a section called the ad set, and about halfway down, you're going to be able to go to it says audience, and it's going to say detailed targeting.
Now, what's the most effective way to use detailed targeting? Well, simplicity is key. My friends, you want to do things that are relevant to your business and don't overcomplicate anything.
So if you sell efficient products type in fishing, boom right, simple as that, let's say you're in the real estate.
Okay, well, they have something for that too. So stay simple, right? Test things underneath those keywords and just see what happens.
I think that is going to be the best way to find the interests of your campaign. If you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Know I Should Stop Running One Of My Facebook Ads?

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is how do I know I should stop running one of my Facebook ads?
So, this is a great question. And my answer is it has to be data and results-driven. That is the only way I would, I would recommend you turn off an ad.
And that is also only if you have not gotten a lead or sale or whatever your objective is. Like if you're trying to build traffic or if you're trying to get a sale on a t-shirt or whatever it is, and you are not getting those results back after about three, maybe four days, I would say then yes, I would turn it off.
If, if you aren't satisfied with the results you're getting in that audience, probably isn't responding, to your ads. But now saying that I want to go ahead and touch on this hypothetical campaign that I ran.
Now, if I were to run this campaign, or if I, since I ran this campaign, hypothetically and I noticed that my ad won.
So, in ad set, number three, my ad one didn't do so well. For example, now I have a choice to turn it off, of course, and let the other two runs, or what I can do is I can turn it off and then duplicate it.
So then, cause maybe this ad isn't working because of the headline, the primary text, or whatever the case may be.
So, I like to double-check my ads and maybe the primary text for example, is a problem here and change the primary text and then keep it running to see maybe if that if the audience I'm running that ad under will respond better to this headline or this primary text now.
So always double-check your work and then also make sure that whatever you do is always data-driven and be careful when, when you turn ads off, especially when your campaign is running, as it can also throw off your numbers too.
So I hope that helps if you guys need one-on-one help with Facebook ads, hop on https://app.hopps.io/session/create, to work with an expert today, have a great day.

How Do I See The Gender And Age Breakdown After IOS14 Update?

Hi there. Welcome to Hopps help we trying to answer commonly asked questions and under two minutes, the question we're going to answer today is how do I see the gender and age breakdown after the iOS 14 update?
So the first thing you're going to want to do is to go to business.facebook.com and access your ads manager. By going over to the left and clicking on business tools.
Once you do that, you're going to go to the ads manager over to the right. You're going to see something that says breakdown.
So go ahead and click on the breakdown, click on buy delivery, and you'll see gender and also age and gender. So you'll have two separate options here as to how you want to break it down.
You can also do just age, just gender or age, and gender. So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Correctly Set Up Facebook Pixel Conversion Tracking (It Tracks Only 1 Out Of 10) 1?

Hey there, welcome to Hopps help answered coming us questions in two minutes. The question for today is how do I correctly set up a Facebook pixel for my conversion tracking?
Great question. We're going to start off in the events manager to get here, log into your ads manager or your business Facebook account, go to business tools and find the events manager.
Once you're here, you will see a screen, very similar to mine. As on the left-hand side, you will see the pixel, and then all the events are all the information basically of that pixel on the middle screen here.
So essentially we're going to go ahead into is that for this example, I'm going to use an organization that is very near and dear to my heart called recycled for veterans, a great organization.
If you have time to check them out. It's great. So from here, I'm gonna go ahead and show you how to accurately and easily set up your website for events like you see mine for someone to do a purchase or contact or initiate checkout.
So how do we do this? So go ahead. And like I said, hop into your events manager. You'll see this little icon here is a little button that says add events.
We, since we have a pixel already installed on the backend, we will go and select from the pixel. So we'll use their little tool, which is extremely helpful to go ahead and create those action events or, those events.
Once you see this, go ahead and press the open event tool. You want to go ahead and copy and paste your, your, your URL paste into here, and then open up a new tab.
As you can see here, it will be the same exact layout. It's your website basically, but you'll see something a little bit different.
You go ahead and read this, get started. So as you can see here, I created these events not too long ago, actually yesterday.
And so to track a new button or to track a URL, right? So let's say that this is one of the biggest buttons on your website that you want to make sure it is tracked.
So go ahead and go to this very top left and press the track new button, and then most likely it'll the Facebook events tool.
Pick it up as a button. So you'll click on that actual button that you want to go ahead and track.
You'll see here that it says select events. So let's just say that this is a lead. Let's say that someone says, Oh, summit, my information.
And it turns out to be a leader. I'll go ahead and select the lead. Now it's gonna ask me for a value.
So let's say that every time someone clicks that button or that lead button, you profit $20 or they spend $20.
So you can go ahead and choose a value. If you have a price for that button, for example, I don't.
So I'll go to press, don't include value. It's okay. If you don't, it's no big deal. It just helps on the backend.
So now press continues and you're all set. So now the next thing that you will want to go ahead and do is go through your website and making sure that all the buttons that are important to you and your business are all tracked and, and, uh, tracked and are on the events manager.
Excuse me. So the second part of this video is going to be how to read the events and how to kind of navigate and fix those.
So stay tuned. If you need any more, one-on-one help with Facebook or Instagram ads make sure to hop at https://app.hopps.io/session/create to work with a live expert today, I'll talk to you soon.

How Do I Test A Large Number Of Creatives (50-80 New Ads)?

Hey there, welcome the Hopps help where we try to answer commonly asked questions in two minutes. The question you're answering today is how to test a large number of creatives?
And for this question, they're referencing almost 50 to 80 new ads in one shot. Well, if you already have the campaign created the best way to do it would to just be edit the existing campaign.
So go into Facebook ads and click on the ad. So, we'll do this here. We'll close out of this. Don't worry about any of that.
You'll see this go to campaigns, click the campaign you want, and click edit. Then it will bring you back to this page.
What you're going to do is click on the new ad. Now here, this is the trick that I like to do.
You can click on the action menu, the three dots to the right of the new ad, and click on a duplicate. Once you do that, you can put in a number of copies and you can put in as many copies as you want.
Now, keep in mind the more copies you put in the longer it's going to take the load and populate. So just try to keep that in mind when you're making copies, you can, you can make it as a new campaign, but try to stick it as an original campaign.
Always make sure that the original campaign is checked when you're doing this. So again, let me reference that one more time.
Make sure the original campaign is checked when you're doing this because what happens if you click on the new campaign, it will make a new campaign and you don't want that.
So, you want to keep everything in the original campaign. So, I hope that helps. If you need one-on-one help with a Facebook ad specialist, just hop on https://app.hopps.io/session/create  to work with a live expert today.

How Do I Organize The Testing Phase Of Facebook Ads?

Hi there. Welcome to Hopps help the question we're going to answer today is how do I organize the testing phase of my Facebook ads?
So, I'm going to go over a few things that we could do to organize the testing phase. The first thing you can do is change the name of your ad.
So, these are all your ads. Go ahead and click on this pencil next to the campaign, name, and name of the ads.
What you would like to name them so that we can organize them through names. That's one way, another way is the delivery time.
So, you see here, it says delivery and there's a little arrow pointing up. Go ahead and just click on this arrow once or click on it again.
And depending on the status that you have in the delivery section here, there'll be in draft active learning. If you click this arrow, it will sort them all by the same status to be able to easily get to the learning phase.
Now, another thing to look at is something called columns. So if you own the columns over here at the right and go ahead and click on it and you click on customize columns, okay?
These are all different ways that you can customize your columns with Facebook. So you can customize all different sorts of indicators and things that you're looking for.
Now, what are some of the better KPIs for your business? This is something you're going to have to do a little research for on your own terms.
A couple of things I like to measure is cost because this will show you how much cost you're spending or amount spent, I think is what it's called.
You have the amount spent cost per result is a very good one. And Rojas is also another very good one for e-commerce stores.
Again, if you're not doing e-commerce, I would highly recommend you finding stats for the business that you are in. So I hope that helps if you need any additional help with Facebook ads, just go to https://app.hopps.io/session/create, to work with a live expert today.