How Can Goal Conversions Before A Next Phase Is Reached Be Done Quicker?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is if all campaigns need 50 conversions before moving to the next phase, how can this goal be reached more quickly?
So we're going to go over two things that I would personally recommend for increasing your conversions. The first thing we're going to recommend is the budget.
Now budget. Isn't always a one-to-one step on increasing conversions, but it will definitely help because Facebook is an auction system, right?
So the higher your bid or the higher your budget, the more conversions you essentially should get, if your campaign is already performing quite well, you can do that by editing your campaign to just go into edit, go to ad set, and then scroll down to where it says budget.
And go ahead and optimize your budget there. Another thing you can do is create what's called retargeting campaigns, and the way you would create retargeting campaigns is by using custom audiences.
So if you scroll down to audiences down here, you're going to see a custom audience and create new. So go ahead and create your custom audience now for the purpose of this video.
And because we have to keep it under three minutes, I'm not going to go through every single different audience that you can make.
But let me just try to sum this up. All of these options are available to you for retargeting people that do certain actions.
So for example, website, you can target people that have visited your website in the last five days, 30 days, a hundred days, or 300 days video, you can target people that have watched 30 seconds of your video, a minute of your video, you know, only five seconds of your video, right?
So these are different ways that you can set up retargeting audiences and create those when you run your campaigns and increase your conversions as well.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Get A Detailed Report Of The Results Of My Facebook Ads?

Hi there, welcome to Hopps help the question we're going to answer today is how do I get detailed reports of the results of my Facebook ads? first thing you're going to want to do is log in to business.facebook.com once you arrive there make sure you go to the home page of your Facebook ads manager it should just load up as soon as you log into your ads manager on Facebook because it is your home page after all then you're going to see a button that says create report right under ad account performance is going to say create report go ahead and click on create report okay now in this screen you could actually create a report on anything you would like you could create a report on different countries okay different times of day different age groups different genders different placements right um different ad campaigns different creatives so like what I’m trying to get at is you can create reports on so much with this system and this is probably going to be the best way to get a detailed report for your Facebook ads I Hopps that helped if you need any additional help with Facebook or Instagram ads just go ahead and hop on Hopps at https://app.hopps.io/session/create to work with a live expert today.

How Do I Define A "Lead"?

Hey there. Welcome to Hopps help where we try to answer common questions in two minutes. The question for today is how do I define a lead?
This is a great question. And I'm going to tackle it from two different angles. One from an e-commerce perspective and the second one from a lead generation perspective.
Cause I see them a little bit differently. So, I'm gonna go ahead and bring over this three-step funnel, which I'm sure you've seen before it is awareness consideration, or I call it interest and then conversion.
So a basic three-step funnel. So, from the first one, as I said, from an e-commerce point of view, starting from the top awareness, let's say that I throw a testing campaign out there to an audience I'm just testing and I get some engagement back.
I get some comments, some likes, some shares too, at that point, do I consider them a lead? I do not specifically because I don't have any data built off of them yet.
I can't do anything besides some organic reach and organic comments, which is fine too. Of course. Now moving one step down from an e-commerce perspective, going into the interest or consideration part of it.
Now they, now they see the ad. They comment, they tag two friends. Now they press the call-to-action button, which is the shop now button.
For this example, they hit my website. They scroll through the page. They view content. They look around right now. Do I, do I consider that a lead 100%?
Yes. Because at some point I got some data off of them or now if I run a remarketing campaign, let's say that I want to target everyone who viewed my content for the last 30 days.
That will be included in there as well. So yes, so that I do consider somewhat of a lead. Now, is it a full-blown purchase at that point?
No, but to me, it is still lead and it's still 100% valuable to my business. Moving down one more. This person landed there.
Now they like the shirt for this example and they bought it. That is a conversion right there, which is great.
That is definitely a leader, I guess, at that point, but it's more of close action. So moving on to the second point of view, which is a lead generation point of view.
So this example, let's say I'm a pizza shop that runs an awareness campaign for everyone in my local city, because I'm doing 50% off my, on my pizza.
For example, I get some organic engagement, right? Of course like, Oh, this piece is so great. Awesome. Great. Do I consider that a lead from a Legion, a lead generation point of view?
No, just like I said earlier, organic reach, organic comments, moving, be down one more to consider. Do I consider this one, a lead?
They hit that ad. They hit that call-to-action button. They are on my website. They are looking through it and they bounce off.
Right? No, at that point I don't consider them my lead. I got some data off of them. Of course. So, if I do run a marketing campaign then yes, of course.
But do I consider them a lead from that point of view? No, moving down one more step. Let's say that they didn't get off and they went ahead and put their information.
Great. Now that is a lead. So, I hope that helped it isn't even one-on-one help with Facebook or Instagram ads hop on https://app.hopps.io/session/create to work with a live expert today.
Have a great day.

How Do I Increase The Advertising Account Creation Limit?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The customer going to answer today is how do I increase the number of advertising accounts on my Facebook business manager?
Well, I'm going to show you how to create accounts for your business manager. And then I'm going to tell you the limit and how you could possibly get around that.
So go ahead and open up a new tab and go to business.facebook.com/overview. Okay. Off to the right click on create an account, put in all the information, go to the email, accept it, and create a business manager.
You can have up to five business managers on one account. Okay. What happens if you use all five? So I'm going to show you a way around this.
What you're going to do is you're going to go to your ad accounts tab. Okay. Under your settings, business.facebook.com. Go to settings, go to accounts, and you're going to add accounts, take your ad account where it's assigned, partners.
And go ahead and click that. Get this link to share, check off all these boxes and copy this link, and put it in a notepad.
Same thing with pages. Okay. So go to pages, do the same thing. Copy it. Okay. And, and put that link assigned partners, get linked to share.
Boom, boom, copy. Putting a notepad. Now you're going to go to a new browser. So now if you use Chrome, go to internet Explorer, go to Firefox.
If you don't, you could always use the incognito tab. If you don't have another browser control shift pen. Okay. You could do that as well.
And use this, this window. Now pick those links, sign onto a client account or into a family member's account, but their permission granted, you know, obviously that you're allowed to do this and work under their account and paste that link in those accounts, have those accounts accept those invitations.
And now it's almost like you have a giant web, okay. You can manage multiple accounts under one account. So you can have now 10 accounts, right?
And then you could do with another account of 15 accounts and another account of 20 accounts. So you can have a lot of accounts together, get permission from your family members.
You have permission from clients you work with. If that is something you need to do. And you know, that's not something we can help you out with your own hops, but this is a workaround that I have used for my own business.
So I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Know Which Part Of My Ad Setup Constitutes An Infringement (Landing Page, Ad Creative, Etc.)?

Hi there. Welcome to Hopps help the question we're answering today is how do I know if my Facebook ad landing page website, any of my funnel is going to be an infringement on Facebook ads and potentially have my account banned or my ads shut off?
Right? So, this is a question where first I'm going to go ahead and share with you the advertising policies page.
Now I'm going to share with you some personal experiences of mine, and I think just ways that you could go at and avoid this overall.
So the first thing you're going to want to do is go to Google and type in Facebook ad policies, right?
Cause you're going to want to go ahead and get educated on the policies. This year is going to be the absolute best way that you can avoid getting yourself banned on Facebook, read the policies, learn what they are, and guess what, if you have any issues with Facebook in the future and they shut you down or they turn off your ad or whatever the case may be, you can pull up these advertising policies and use that in your defense.
That has worked very well for me. Because I have had issues where I've uploaded advertisements, right? And they weren't against Facebook policies.
And you just have to let them know because sometimes the representatives don't remember their own policies. Okay. So, this is really important.
I highly recommend you just go through, read about the process, the steps to take if avoided, right. That this approved what type of content.
So let's go over this real quick. I'm not going to go too much into this, but I'm just going to read the headlines you know, community standards.
So just make sure you're following the community standards, no illegal products or services. I mean, if we have half a brain, we know what's legal, well, it's not illegal.
Any discriminatory practices, oops. Any tobacco products or anything related to that drugs, unsafe supplements, adult products, weapons, explosives, you can't advertise a bomb on Facebook.
Right? Very, very important things to keep in mind, but it's so simple. Okay. There's a lot of ways that you can avoid getting banned on Facebook.
And another thing that I would highly recommend is using your own content. Okay. Create your own content that is unique and original.
Not only will that help your conversions and you being unique in the marketplace, but that will also help you. I'm getting from the night from helping you not get banned on Facebook.
So I hope that helped if you need help with Facebook ads or Instagram live specialist, just hop on Facebook or hop on https://app.hopps.io/session/create to get live help from a Facebook expert today.

What Is The Most Important Factor In Facebook Ads To Impact ROAS?

 Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is What Is The Most Important Factor In Facebook Ads To Impact ROAS?
So ROAS is going to be your return on ad spend, which is the amount that you get based on what you spend on Facebook.
You can see Euro as out of Euro as to your columns, by going to your ads manager and Facebook, going to columns off to the right, clicking on customized columns and just typing in rows, Typing in rows.
We'll bring you to purchase ROAS click on the box that was undersold and click apply. And you'll be able to see the ROAS for each of your campaigns.
Now, how do you increase your overall ROAS? Well, there's a couple of major things that will help. The first thing is your detailed targeting settings.
So the first thing we're going to want to do is to edit your existing campaign by clicking, edit under your campaign.
Going to ad set, scrolling down to Audience and you'll see, it says detailed targeting. Now, what is detailed targeting and how can you make it work best for you?
So for example, if you sell a skateboarding product, maybe you're using skateboard already as your detailed targeting option. Maybe you could try using something like professional skateboarding or amateur skateboarding, different detailed targeting options.
Well, you know, populate different audiences. And that is a great way to increase your ROAS. So I would definitely try experimenting with different detailed targeting options.
Another thing you can do is your budget. So if you scroll up to the top here where it says budget and schedule, you'll see where it says daily budget.
I would highly recommend maybe increasing your budget because we are in an auction system. And so a bigger budget will definitely help you increase your ROAS and you may have more authority in your space.
One of the last things you can do is create retargeting ads. Now I'm not going to go into a full, detailed explanation on how to create retargeting ads, because that would be too long, but retargeting ads are a great way to increase your ROAS.
And what you can do is under audience. You're going to go ahead and see something that says custom audiences, click on, create new, and click on a custom audience.
Now, what I want you all to do is to go through some of these options, start by going to the website and also start by going to the Facebook page and going through these settings and creating custom audiences that you can use later on for your retargeting ads.
You then can add these custom audiences to your ads and run retargeting ads to those audiences. And that will help you increase your overall account growth as well.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

Do Facebook Audiences Complete Their Data Before Or After The Date The Audience Was Created?

Hi there. Welcome to Hopps trying to answer commonly asked questions in under two minutes. The question we're going to answer today is our audience is always populating and Facebook ads?
The answer to that is yes. So no matter what, even if you decide to create your audience later down the road, your audiences are always being populated on your Facebook account.
As long as your pixel is attached to your Facebook account and your website, we have multiple videos on how to do this on Hopps, and you can also search up how to connect your pixel to your website.
Then you just need to go to business.facebook.com/ads manager/audiences. And here you can create all the audiences you would like.
So I hope that helps if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Know If You Are Capturing The Right Audience With Facebook Pixel?

Hi there. Welcome to Hopps help the question we're going to answer today is how do I know if I'm capturing the right audience with Facebook pixel?
Or how do I know if my events are being tracked properly? Very good question. So, the first thing you're going to want to do is to go to your Facebook pixel.
You'll do that by going to your settings, going to data sources, and then clicking pixel. Once you get to your pixel page, you will arrive at a page that looks very similar to this.
Now your pixel events are categorized by different event names. So, a page view is going to be the first one. You have added to the cart if your e-commerce purchase lead form filled out, right?
So, it's going to be different events. This is the page where you'll be able to see if your events are being tracked properly.
So, when you set up your pixel, you want to make sure that you run through the test, that the pixel does give you an order to make sure that the pixel is working properly.
And then if you would like to do a test run, so to say, and buy something from your website or fill out your form, you could potentially do that, but they do offer testing features within the Facebook ads manager.
So I hope that helped if you need one-on-one help with a Facebook ad specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Promote My Clients Publications From My Ad Account?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is how do I promote my client's publications from my ad account?
So make sure to send this video to your client as I'm going to walk them through how they can set this up for you so that you can promote ads through their account, go to business.facebook.com.
And on the bottom left, you're going to see business settings, and it's going to be like a little Sprocket that looks like this.
Go ahead and click on that. Then you're going to go to accounts and you're going to go to IRA accounts.
Now out accounts. You're going to see all the ad accounts that you have available to you make sure that you click on the ad account that you would like for, to work on, go to assigned partners, click on, get linked, to share, and make sure that managed campaigns actually tell you what makes sure that full control manages ad account is checked.
What's going to happen is you're going to get this link, copy this link and send it back to the person that you're working with and they will be partnered for your account, and be able to manage your ads and promote anything you need to from there.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

Which Tool Allows To Connect The Message I Use To Solve The Problem Of The Conversation?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is what's a good tool that allows you to connect to your messenger and solve problems through conversation strings?
Now Facebook Messenger has an okay basic system. Okay. So you can do very simple things on it. It's not very automated.
Most of the time, it's very, as dominated to a certain point, you can't build too many conversations through it. It's very limited, but you can do it.
And that's not what I'm going to talk about in today's video, because in today's video, I want to show you a much better product.
Okay? So many chats is a fantastic product for setting up messenger strings. You can literally set up sales strings for people to buy things through your messenger.
It will automatically engage with customers. It will track your leads. It's, it's so crazy. It's really just an advanced way of creating a string through messenger, right?
So if you really want to build your business through messenger this is a simple, great way to do it. It's all drag and drop based.
You know, it's, they have a whole step-by-step informational guide on how to use it. It really is an amazing tool.
And let me see if I can find some sort of pricing here for you guys. Boom, free trial. So, so try it out, see what you guys think of it.
See if it's working. I want to go. This is something that I personally recommend. Every messenger business type deal looks into.
If you're looking to promote your business through messenger, jump on this, give it a shot and let us know what you think you're at hops.
And if you need any additional help with Instagram or Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Know I Should Stop Running One Of My Facebook Ads?

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is how do I know I should stop running one of my Facebook ads?
So, this is a great question. And my answer is it has to be data and results-driven. That is the only way I would, I would recommend you turn off an ad.
And that is also only if you have not gotten a lead or sale or whatever your objective is. Like if you're trying to build traffic or if you're trying to get a sale on a t-shirt or whatever it is, and you are not getting those results back after about three, maybe four days, I would say then yes, I would turn it off.
If, if you aren't satisfied with the results you're getting in that audience, probably isn't responding, to your ads. But now saying that I want to go ahead and touch on this hypothetical campaign that I ran.
Now, if I were to run this campaign, or if I, since I ran this campaign, hypothetically and I noticed that my ad won.
So, in ad set, number three, my ad one didn't do so well. For example, now I have a choice to turn it off, of course, and let the other two runs, or what I can do is I can turn it off and then duplicate it.
So then, cause maybe this ad isn't working because of the headline, the primary text, or whatever the case may be.
So, I like to double-check my ads and maybe the primary text for example, is a problem here and change the primary text and then keep it running to see maybe if that if the audience I'm running that ad under will respond better to this headline or this primary text now.
So always double-check your work and then also make sure that whatever you do is always data-driven and be careful when, when you turn ads off, especially when your campaign is running, as it can also throw off your numbers too.
So I hope that helps if you guys need one-on-one help with Facebook ads, hop on https://app.hopps.io/session/create, to work with an expert today, have a great day.

What Are The Advantages Of Managing My Ads With A Business Account?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is what is the difference between and a personal account and using a business account for my Facebook ads?
So this is my client's personal account, right? And I'm just going to go ahead and show you here. Of the settings, I believe I'm in settings right now.
You know, there's not a whole lot where here. Right? So for a personal account, you're really only going to be able to manage your own accounts.
So if you run ads, you're only going to be able to manage may be one site, one pixel, and one account.
And so there's not all a lot here, but what happens when you go to the business manager settings? Boom. So you see here that there are a ton more options that you can do.
You can manage multiple pages. So instead of just having one, you can manage more than one. You can add multiple people to the account.
So you can actually add more than one person, uh, to help manage your business as well as you can add more than one ad account.
So if you have more than one business, you can separate your budget between all these different businesses, as well as your campaigns, right?
So, a business manager, it's very, self-explanatory, it is a business manager. If you have more than one business or even a business, you want to scale, we recommend you use a business manager, personal Facebook business account is really for your own thing.
You could run some personal ads on it. Um, you could run it to your own website. I mean, you could do very standard stuff, but you're gonna be very limited on what you can do.
You also cannot create a Facebook pixel, which needs to be attached to your website, right? In order to retrieve information about your customers.
So I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Exclude Users Who Access Facebook Via Mobile Browser From Facebook Ads?

Hey there. Welcome to Hopps help we answer your questions in two minutes. The question for today is how do I exclude users who access Facebook via mobile browser from Facebook ads?
Right. Great question. So we'll go ahead and start off on the ad set level. So if you're creating your ad for your campaign for the first time, you'll go to you'll go ahead and press create, and then you'll go in and go to the campaign level first, fill it out and then take you.
It'll take you to the ad set level, which will look something like this. You'll see the asset name up at the top, right?
So once you're here, this essentially means that all these ads that are housed under this ad set are going to be in the criteria of what I place here on this asset.
Number one, for example, right? So I'm going to go in and scroll down to placements. And as you can see here, I have two options.
I have automatic placements, which they recommend at that is essentially them placing your ads to where they think you'll get the best ROI from, or the one I always suggest is manual placements.
As you have a better handle, excuse me, to configure your placements that you have and have a better grasp on what's giving you a better ROI.
Anyways. So from here, we have a devices section that's kind of hidden. You'll probably see a little edit button here on the right, so you'll press edit and then you'll see a dropdown.
That's either mobile or desktop. So if I uncheck one, that means I'm excluding it from the audience I'm going to target.
So if I uncheck mobile, I'm now not going to target mobile. I'm only targeting desktop, right? So that's how you are able to exclude mobile now to see people on Facebook.
For example, I can go ahead and uncheck Facebook as a platform, which you can see now that all Facebook is unchecked, right?
So now if I want to go ahead and just do a single Facebook placement, like let's say, I want to do a newsfeed.
I can still go ahead and check that, which will then check Facebook back. But then as you can see here, not every single Facebook is checked, so we're still good.
A good to go. So I hope that helped if you had any one-on-one help with Facebook or Instagram ads, hop on https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Know If A View That Occurs After A Click Gets Credit For The Purchase?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I know if a view that occurs after a click gets credit for the purchase?
So there's one set that we're going to be taking a look at when it comes to when you are credited for your purchase and how you're as distributed.
It is called your attribution settings. And today I'm going to show you exactly how you can change that. So the first thing you're going to want to do is to go to business.facebook.com and go ahead and head to your business tools and go to ads, The manager.
Once you do that, you're going to want to go ahead and either create a new ad or edit your existing one.
Yeah. Yeah. So you're going to want to go ahead and go down to ad set, scroll all the way down.
And you're going to see a section that says show more options under optimization and delivery. And you're going to see a setting that says attribution settings.
So these settings are going to determine when you get credited for your purchase and you can actually change it. So you're going to have a seven-day click one day click.
And it's also going to show you when you're getting discharged for your ads, right? So one day click seven, eight quick, or maybe one-day clicker view or seven-day clicker view, right?
So it's a great way. And here, these are,  this is, you know, a small paragraph that explains how these settings work.
You can go ahead and pause the video and read it, but, that's gonna be the best way to know how you get credited for your ads and how Facebook charges you.
So I hope that helps if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Test A Large Number Of Creatives (50-80 New Ads)?

Hey there, welcome the Hopps help where we try to answer commonly asked questions in two minutes. The question you're answering today is how to test a large number of creatives?
And for this question, they're referencing almost 50 to 80 new ads in one shot. Well, if you already have the campaign created the best way to do it would to just be edit the existing campaign.
So go into Facebook ads and click on the ad. So, we'll do this here. We'll close out of this. Don't worry about any of that.
You'll see this go to campaigns, click the campaign you want, and click edit. Then it will bring you back to this page.
What you're going to do is click on the new ad. Now here, this is the trick that I like to do.
You can click on the action menu, the three dots to the right of the new ad, and click on a duplicate. Once you do that, you can put in a number of copies and you can put in as many copies as you want.
Now, keep in mind the more copies you put in the longer it's going to take the load and populate. So just try to keep that in mind when you're making copies, you can, you can make it as a new campaign, but try to stick it as an original campaign.
Always make sure that the original campaign is checked when you're doing this. So again, let me reference that one more time.
Make sure the original campaign is checked when you're doing this because what happens if you click on the new campaign, it will make a new campaign and you don't want that.
So, you want to keep everything in the original campaign. So, I hope that helps. If you need one-on-one help with a Facebook ad specialist, just hop on https://app.hopps.io/session/create  to work with a live expert today.