Where Do I Change Device Options?

Hi there and welcome to Hopps. My name's Ken, I'm a certified expert by the Hopps staff. I specifically focus on Google ads and Google analytics. And in today's video, we're going to walk you through our demo account within Google ads on how we change our device, targeting options. So, as you can see, we set up a generic test campaign to show you that we can tweak device bidding at the campaign or at the ad group structured level. So, if we're going to change it from the campaign level, which I'm in this particular campaign, so if I drill down further into this test campaign here, we're going to be able to click on devices on the left-hand side and then be able to see our targeting options at the campaign level. Now, if I'm running multiple ad groups, it's important that maybe I want to have more flexibility and changing that at the ad group level than at the campaign level. So, I just drill down further into the ad group, and then I click on my devices and I have the same options to tweak that. Thanks for checking on Hopps and if you need more help, feel free to book one of our specialists today to answer any of your questions.

How Do I Set Up Better Quality Ads?

Hi, this is Theo from Hopps, and we are going to talk about how to build a very good and, cohesive Google ads system.
This actually really can turn into a 30-minute video if you really want to break it down, but I'm going to try to briefly explain a system that I use and, kind of go from there.
So, um, what I do here, what I have here is, a three-tier shopping ad system and a retargeting campaign.
Okay. Or remarketing, however you want to word it. And the reason why I have a three-tier system is that I'm running a retail store.
And, because I'm running an online retail store and I have manufacturers who might already have a presence out there both physically and, online, kind of a rapport with the people who might be buying those types of products.
What I'm going to do is I'm going to use a filtration system in my Google ads and my shopping campaign, excuse me, specifically so that I can, pay for the best search terms for the products that I'm selling.
So to give you an example,  I could go to my high priority campaign, high priority is referring to the settings for this campaign tier meaning I'm going into settings right now.
It means that the algorithm for Google is running at a campaign priority, speed of high. Okay. So when you set up these campaigns, you have the option at the very beginning of the setup process to have the campaign, have the shopping campaign algorithm run at a high, medium, or low speed.
All right. So what I'm doing right now is I am having my high-priority campaign collect generic search terms. So for example, the primary item on this particular store sells, um, high ticket saunas.
Okay. So if I go into the actual campaign, I have each ad group, one of the campaigns at the different brands that are carried for this particular store.
So now that I'm in this campaign tier, I'm going to go to the keywords and I'm going to go to the search terms.
And what I want to see is generic search terms, and here are some examples, sauna, Beryl, I'm just going to take it, but the subtle ones and barrel saunas, uh, around the sauna, right?
Cedar sauna, all of these search terms are very generic. They're just referring to a sauna or a type of sauna or the shape of a sauna right now in my next tier, that is where I would like to see brand names, brand names.
So in this case, what I would, what I ideally want to see is the name of the brand in this case would be Alico product sauna.
Okay. So it would be, it would be, uh, the search term ideally would be Alico Beryl saunas, and, um, that those types of search terms I would want to see in my medium campaign.
Okay. And then in my low priority campaign, I would like to see even more specific. So like Alico skew number or product number sauna and the search terms there.
And what I do as I run this is I have my high priority at a lower cost per click. So let's just say 10 cents.
And my medium priority would be at say 30 cents. And my low priority would be at a, say, 50 cents right now.
The reason why I have those differences is that I do want to pay a little bit more for the very, very specific search terms, because those search terms are written into Google, by people who are very likely to make their purchase happen.
So, therefore, I want to pay a little bit more, but I don't want the algorithm to go crazy running at a high speed.
Cause then I, my 50 cents could multiply into hundreds of clicks, and then I'm blowing my budget out. So I label it, label my setting that low priority.
However, I'm optimizing my clicks to pay for the best search term. Now, the best way to optimize your search terms is to go into each campaign on a regular basis, probably on a weekly basis or an every other day basis, depending on how many clicks you're getting you to go into your search firms in your campaign, and you're going to want to exclude any search term that doesn't belong.
So in this case today, everything you see here for that has come into the system today. These are all very generic search terms, and I'd ideally don't want them to show up in my, um, medium CA medium priority campaign tier, which is where I want to see my brand names.
So since these are very generic search terms, I'm going to, um, grab these search terms, select the campaign, sorry, I'm going to grab these search terms, add as a negative keyword as you saw, and then select a campaign.
And this is me telling the algorithm now that I want to make sure that these types of search terms stay in the high priority slash generic campaign tier, and then so on and so forth.
You also want to make sure that you have, have a negative keyword list attached to you that's got to just, you can ignore all those crazy negative keyword lists.
I have a general negative keyword list here that has a bunch of terms and words that I don't want at all to be, um, used, and search terms.
I don't want to pay for a search like this. Um, so this is a really good way. And again, I could go on for 30 minutes more in-depth about this, but when you have these types of, shopping campaigns going with a negative keyword list and also optimizing your search terms and filtering out those search terms, that is how you're going to set up a really robust and targeted,  campaign for, shopping campaigns.
Now, the couple that I also have a retargeting campaign, and this is technically it's called a display ad. And this ad is going out to all visitors who have previously been to my site.
They will get re-targeted via YouTube or get followed around a big one like a news article or show up in it.
Also show up in, Gmail. These retargeting campaigns are very, very powerful. So anyone who's been fish netted in from my shopping campaigns will now get re-targeted with an ad, and showing an image or a video of my products,  with a little message here.
And, you'll be able to here's an, here's kind of an example. Here are, some of the photo assets that I have.
And so what, what this is doing is it's creating a system in which, the Google ads are all working in conjunction to target certain people.
They can get clicks. If you have the right cost per click, you will be able to have any, if you have the right cost per click and the right negative keyword lists, and the right search term optimization, I'll write it together.
You'll find your target market or excuse me, your target market will find you. And you'll be able to also crush your competition by putting them, putting the names of your competitors into your negative keyword list.
And you'll be able to make a very, um, sound and quality Google ad system. You can also create what's called a text ad as well.
I'm not going to get into that now. But text ads can be helpful if you are a new brand.
So, all right, there you go. Hope that was helpful. Thanks.

How Do I Automate Extensions Based On Upcoming Activity Dates?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I'm looking at here is how do I automate extensions based on upcoming activity dates?
So you're going to come here to the extensions tab inside of your campaign and I'm going to go ahead and hit the blue button to create a new extension.
And for the purposes of this video, I'm going to choose the promotion. So obviously You would fill, let's say this is applicable to your campaign.
You want to run a promotion, uh, during a certain time window, you would fill these fields out. You know this is essentially how it's going to appear inside of your ad, the most important thing.
So, first of all, I'll actually, I'll start here. You can see there is kind of a date range picker, right?
Start date, end date. These are the dates that are going to show up right here in the extension that talk about when the sale was happening.
So this is what potential customers slash ad clickers are going to see, right? And so you can see now right here May 10th to May 17th.
So that's not the same thing as scheduling or automating the extension. You do that actually down here under advanced options.
You see how this popped out. This is where you choose the date range that these, um, are gonna are going to show during.
Um, so let's say, you know, during, we could just have the date range of maps. This is going up here, right?
So the 10th to the 17th. So what I would do is save this and then if you want to have a new promotion automatically start happening, you know, on the 18th and just the campaign roll into a new permit, uh, kind of promotion period, new extension showing I would do the same thing, but just have the date range, be the 18th, uh, you know, to whenever the promotion ends.
So that's how I would go about automating extensions based on activity dates. Uh, hope this helps if you have any other questions about Google ads and would like to work with an expert one-on-one please visit https://app.hopps.io/session/create today.
Thank you.

How Do I Pick The Right Keywords For My Business?(2)

Hi there. Welcome to Hopps. My name is Kennan. I'm a certified expert in the areas of Google ads and Google analytics.
And today we're going to talk pretty much part two about how to pick the right keywords for your business. So in part one, we had kind of chatted a little bit briefly about how to find the right keywords, the important aspect to understand here in the part two video very brief is that it's important to target not only low, medium, and high-level keywords.
The important thing is you don't want to target the most generic keywords that all your competitors are going after, just because it has the largest amount of search volume.
It's important to be able to get the three different steps of keywords added into your keyword plan when you're going with either Google ads or even your organic initiatives.
And the reason being is that if all of your competitors are doing it, a, it might be very expensive, but B it might be hard to try to breakthrough in a scene that has a lot of noise.
If you're wondering about strategic expert and expert-level advice, book a consultation with one of our awesome Hopps experts today who can provide you with some further insights. https://app.hopps.io/session/create

How Do I Run Ads From Two Different Domains And Set Up Campaign-based Conversions?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions. In two minutes, the question we are answering today is how do I run ads from two different domains in the same Google ad account and in doing so set up a conversion only for specific campaigns?
So to run ads for two different domains in the same ad account, you'll need separate campaigns for each domain. So in this example, I have a campaign for website one and a different campaign for a website too.
So that would allow you to run different ads pointed at different domains. Now, to answer the second part of the question, which is to set up conversion tracking, let's say it's specific to that domain.
You'll need to go to your conversions and make sure you have different conversion actions for the different websites or domains you're trying to track.
So I have a purchase event for domain one and it purchases an event for domain Two. Okay. Now, by default, any of the conversions, you add to the conversion menu are set at the account level.
So if someone clicked on an ad for a website, one bought something on website one, and also website to a, you might see both of those conversions in the campaign.
And so if you want to filter that out, the way to do that is to click into the campaign, open up the settings, Additional Settings, and there under the conversions menu, by default, it will be set to account level.
So you want to move this to the campaign level and choose conversion actions specific to this campaign. So I could say, okay, this is for website one.
So I'm going to select this one, Save it, And now go over to the second website, open the conversion settings, And select domain two.
So this method is how you attract different conversions across different domains. If there were more than one conversion, you want to track where the domain, you can group them into conversion action sets, and then the same processes you would assign the conversion action set to the campaign that you want to apply it to.
I hope that helped if you need one-on-one help with Google ads, just hop on  https://app.hopps.io/session/create to work with the live expert today.
Thank you.

How Do I Set Up Step-by-step Google Ads On A Shopify E-commerce Store?

Hey,  welcome. My name is Theo from Hopps. And I'm going to attempt to answer your question by talking about step-by-step instructions on how to get your Google ads set up and your Shopify account connected.
So I have one of my own stores in front of you right now. Stockings talking specifically about shopping campaigns.
However, if you get into a situation with Google where your merchant center gets disapproved and you can't do shopping campaigns, but your Google ads account is still available, can do text ads and or retargeting campaign shopping campaigns.
However, if you're selling a product is absolutely the best and most powerful way to get sales. So first and foremost, we're just going to want to do is set up a Google ads account.
So you can just literally type in Google ads into your web browser and then make an account. If you are doing, any type of online retail, you see yourself, probably owning more than one store,  down the road, I would recommend making a Gmail account for your LLC.
And as you can see here, I have a Gmail account for one of my LLCs United distribution. This official real, LLC owns multiple online stores.
Okay. So,  what I'm going to do with this account is I'll be running multiple store ads under one ads account.
Okay. But we're not talking about that specifically, but what you're going to want to do is set up your Google ads account first.
And once you set that up, the next thing you're gonna want to do is, go to your Shopify account and go to sales channels and add in the Google sales channel.
Okay? So in the Google sales channel, you will go through the steps of setting this up and the most important thing you need to have ready to go is making sure your policy pages are set up.
So I'm going to go to the store, go to my store. And what I want you to do is to make sure that you have policy pages in place.
So you're going to need a term of service page. Okay. You're going to need a privacy page. Okay. And shipping and returns as well.
Now what's cool about this is that when you go through this set process, you're going to log, you're going to attach your Gmail account that is connected to Google.
And you're going to log in, it's going to prompt you to log in, and then it's going to have you verify these steps.
When you get to the policy page steps, it's going to actually bring you to preferences where you're going to actually automatically, it's going to allow for you to have the option to, um, automatically generate.
Let's see here, actually. I don't think it's going to be in there and pages. It's going to have you automatically generate your policy pages and you can actually have the system generate them for you.
Okay. All right. So after you do that initial setup, Okay. Right in here, you're going to want to make sure that you then go through the next steps, make sure that you have two forms of contact on your site.
So that would be an email address and a phone number or a phone number and mailing address, or a, uh, email address and mailing address, any combination of those three, make sure it is on your contact.
Our page has to be there or else Google will not approve, your site's cross-selling. And, after you kind of go through this, make sure that you've just confirmed that you have your billing information in Google and, that you're the owner, the URL you'll finish that.
And then you will go to settings. Now, in order to, to do a shopping campaign, you must have a merchant center account.
And let me show you what a merchant center account looks like. All right. So when you go to a merchant center account, you will have the option to, um, you actually won't have the optimum, but your merchant center cons very important because this is where the products get approved for being sold on the Google platform and the Google shopping space.
Okay. So you can see here that this account has a lot of approved items. So what you're gonna want to do is you're going to want to, go to settings.
And if you don't already have a Google merchant center account, you can, you'll be prompted to create one right here and it will automatically attach and link to your Google ads account.
Once you do that, you're going to want to verify that billing is part of your payments. You're going to want to then hit your target market and shipping, accounts you can for target markets like the United States and English for shipping, you're going to want to select automatically.
And then after that, that's it. So you need to do, and then you're going to just want to scroll down here under overview and make sure that your products are pending.
And if they're pending within 24 to 48 hours, should they should move to approve or disapprove if they don't get approved, don't worry about it.
All you need to do is actually go to, the merchant center and talk to their help department. And they will set you up with any answers that you need in regards to that. Okay. And then when it comes to actually set up the campaigns, well, that's a longer discussion, setting up certain types of shopping campaigns and certain types of text ads or retargeting is a much broader discussion.
So I hope this answers your question in regards to,  setting up your Google ads account and then how to connect it to, Shopify and get approved, right?
You want to go through the Google sales channel it's free and it's directly from Google. Thanks.

How Do I Edit The Product Titles Just For The Google Shopping / Mall Through Shopify Without Editing The Site Data?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I edit the product titles just for the Google merchant center, without editing the data in Shopify?
So, to do that, you should already have a feed coming from Shopify, and it might look something like this, where it says content API.
So, in order to change the data that's coming from Shopify, we're going to set up, what's called a supplemental feed.
So, under your feet menu, click here to add a supplemental feed. You can name whatever you want. Let's say a product title changes.
And in this example, I'm going to use Google sheets, but you can use different upload methods. I'm going to generate a new sheet from a template, make sure that it's scheduled to run daily, Select the product feed, coming from Shopify and create the feed Speed.
Okay. So here is the new supplemental feed that we just created. I'm going to now open it in Google sheets, and now here's the important part.
So for any supplemental feed, you need to have a column called ID and then the field that you want to change, which is the title.
Now, these colon titles need to match exactly to what's in your product feed. So here's an export that I took from Google merchant center, and I'm going to copy the ID and product title over to the supplemental feed sheet.
Now, if I want to update the title, I can rewrite any of these titles. And now when this supplemental feed is activated, any products that match this ID will now have the new title.
Hope that helped. If you need one-on-one help with Google ads, just hop on to Hopps at https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Find The Daily Budget Expenditure For The Month?

Hi there. Welcome to Hopps where we try to answer commonly asked questions in about two minutes. The question that I'm looking at here today is how do I find the daily budget expenditure for the month?
Okay. So we can do this pretty quickly. I'm inside of Google ads and I'm just on the overview tab inside of my campaign.
And I've already got this setup. So let's say for the month of April, I wanted to know the daily expenditure.
All you need to do is make sure it's daily, right? So on the far right, these three dots. So you can do weekly, monthly, um, depending on the total date range that you're looking at and how much data is in there.
But yeah, this definitely makes sense to do last month, make sure it's daily and you can see, I mean, please, excuse the fact that this is a demo account and I'm not running campaigns inside of here, but if I was, you would see cost numbers for each one of these days.
So that's all there is to it. If you have additional questions about Google ads and would like to work with an expert one-on-one please go to Hopps https://app.hopps.io/session/create today to get started.
Thank you.

How Do I Add Custom Audiences In The Display Network Smart Campaigns?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I add custom audiences in the display network, smart campaigns?
So I have a smart display campaign set up here in the short answer to the question is you cannot add custom audiences or any other audiences for that matter as a targeting option to smart display campaigns, uh, the smart display campaign is Google's automated, uh, targeting campaign type.
And so the only thing that you can add in terms of audiences to a smart display campaign is an audience exclusion, not a target.
And for the exclusions, you can add in Detailed Demographics in market life events and remarketing and similar audiences. So this could be useful if you want to set up a prospecting only campaign and you have another remarketing campaign, you can add your site visitors as an exclusion, uh, or if there are in market events or life events and demographics that you want to exclude, you can do that here.
Uh, but you cannot add any other types of audience as a target in the smart display campaign. If you want it to target a custom audience, I would recommend using a regular display campaign, a discovery campaign, or a YouTube campaign.
Hope that helped if you need one-on-one help with Google ads, just hop onto https://app.hopps.io/session/create to work with a live expert today.
Thank You.

How Do I Spy On My Competitors' Google Ads Keywords And Text Ads?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I've got here is how do I spy on my competitors, Google ads, keywords, and text ads?
So Google ads, keywords, you cannot spy on competitor keywords. Um, at least there's not a report inside of Google ads that makes it clear which keywords a competitor is betting on and the same thing for the text ads.
But what you can do, there are two things I'm going to show you one if you go inside of tools and settings and you go to the ad preview and diagnosis, tool It a second to load here, you can do some test searches, you know, type in some keywords that you're bidding on.
Make sure the targeting is right, you know, device, all this stuff. And you know, maybe you can catch a competitor in this kind of simulated Google search.
So that would tell you two things, one, okay, this is a keyword. They've got some sort of keyword. That's similar to what I just put in here and they're bidding on that.
And then also you'll get an example of a type of tech stack that they're using. So that's one thing. The other thing I wanted to show you was this auction insights report.
This is a demo account, so there's no info in here, but if there was, it would have the different competitor domains listed here, uh, impression share, and going down the line, these different columns, and these would all be competitors that are bidding on the same sorts of things that I am.
But Google doesn't tell me, uh, you know, really clear-cut this keyword. They're bidding on this other keyword you've got in your keyword, plus they're not bidding on this one.
So it's, um, kind of a more macro-level view. Well, I hope that helps if you have any other questions about Google ads and want to work with an expert one-on-one please go to https://app.hopps.io/session/create today to get started.
Thank you.

What Are Negative Keywords And How Do I Configure Them?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. This question is related to Google ads and is what are negative keywords and how do I configure them?
So negative keywords are the opposite of your regular keywords. So, you set regular keywords in order to bid on certain things, and certain phrases that people search you set of negative keywords to let Google ads know.
Please do not include my ads in the auction for this person's search. So, whatever you basically don't want to show for you include as a negative keyword.
You can see some examples here. This is just a demo account. So, demo, demo, negative keywords, but I'm telling Google ads, look if Berlin or eBay or pudding or YouTube, if those things are included in a person search, even if that person is searching, using keywords that I like, if they include a negative keyword, don't show me in that auction, don't show my add to that person.
So that's, what's happening with negative keywords. There are two main ways that I want to show you to add negative keywords.
One of them is very easy to do from this screen. So, I'm inside of this negative keyword tab, just hit this plus sign and you just can list them out right here.
Negative. Can your words just hit save? You can add them at the campaign level. You can add them at the ad group level.
The other option is adding a whole list or, you know, compiling a list. And then it gives you a little more versatility with adding your keywords.
The negative ones specifically. So, I'm up here at the top tools and settings. Go ahead and click that. And then you can see under the shared library, negative keyword lists.
I've already created one and I've got it associated with one campaign. So negative keyword lists are great. They're powerful. Definitely a best practice I recommend.
So you can add to an existing negative keyword list. So, this would be, if I wanted to add to this existing one, and down here, you can see the campaign it's associated with.
But then also I can create a new negative keyword list from scratch. And I would do that right here. Yeah.
All right. So, I hope that helps. If you have any other questions related to Google ads, positive keywords, negative keywords, and would like to work with an expert one-on-one please visit https://app.hopps.io/session/create today.
Thank you.

How Do I Calculate The Profitability Potential Of A Campaign?

Hello, and welcome to Hopps help where we try and answer all your frequently asked questions in two minutes today, I'll be answering how to calculate potential profitability for a future client?
So, to do this, my best recommendation is to go to Google's keyword planner and learn a little bit about what keywords you would potentially be bidding on.
So, for me, say I'm a digital advertising agency. I could type in the best keywords, the keywords that I've been on.
So, says digital advertising agency, digital advertising company, I would do about three to five terms to just try and determine what it would be, and also make sure if the client wants to bid on a specific location with also, you want the next slide that you can influence, like where, so, you know, they're going to geotarget in a specific, specific state.
You could geotarget that specific state. So, looking at some of my core keywords, I can see potentially I would be paying between, I would say somewhere in the middle here.
So, let's say it's going to be around like $12 a click. So, if it's going to be $12 a click, then I need to figure out how many clicks I could potentially get for the client's budget.
And then also what a conversion rate would be. So, say the clients and I have a $2,000 budget, and then the cost per click is $12.
You would get around 166 clicks. Then I know that my average conversion rate is around 3% for these types of ads.
And you could go to websites like WordStream and just, or just Google it and see what is the typical Google conversion rate for my industry.
So, if I know 3%, Okay, I did calculate that I'd get approximately five leads per month. So if my closing rate is 20%, I would close one lead.
And if my average sale is $2,000, then my return would just be one. So, I'd spend 2000 and make 2000.
So, if that was me, I'd say to the client, okay, if you want to earn a two X return, you're actually going to need a budget of 4,000, not 2000.
So, a lot of it is asking the clients specifically, what is my, what is your conversion rate? What is your closing rate and understanding based on what the CPC is going to cost, how much budget you need to get more one-on-one help go to https://app.hopps.io/session/create
Thank you.

How Many Ads Should I Have Per Ad Group?

Hi there and welcome to Hopps. My name's Canada asserted and vetted expert in the areas of Google ads and Google analytics.
And today we're going to talk about how many ads you should Have within each ad group. So Google's best practice from my years of experience and talking with numerous partner agents, which means individuals that we actually have at Google that are strategizing with us to grow our client's account.
Not only in terms of making our advertising dollars stretch the furthest, but also making sure we're optimizing the accounts and Google's best approaches and practices is three ads.
So that is re-expanded text ads. Now, Google has also launched something recently called responsive search ads or RSAs. Our assays are really great because it starts using some machine learning to be able to better refine approaches and serve those ads to customers.
We usually suggest using a mixture of both or one or the other. If you'd like more advice or help book a consultation with one of our Hopps experts today who can provide you with expert-level insights and the latest research And data. https://app.hopps.io/session/create

How Do I "Pause" The Site Link Extension Without Deleting It?

Hi there. Welcome to Hopps, help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I pause site link extensions without deleting them?
So that's a great question. And the short answer is site links can not be paused, but what you can do instead of pausing and activating them is if you're looking at your site name menu, if you open up the advanced options, you can schedule them.
So, this allows you to control when the site links are active. And so, if you want it to pause it, you would set an end date and just select today's date and it will stop running.
And then if you wanted to reenable, you would go in and either set the end date to none or select a future date for when you want the site link to continue running until you can also control the activity of it by day of the week as well, Time of day.
The other option, if you need to make a lot of changes frequently is to use a more advanced feature in Google ads using a script that can automatically remove the associations of the site link.
So, if you want to remove it from a campaign or account or adjust existing ones but that would be a topic for a different video.
This gives you a pretty good solution for one-off changes. So, hope that helped. If you need one-on-one help with Google ads, just hop on https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Add Tracking Code To An Advertising Campaign?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes, the question we are answering today is how to add tracking code to an advertising campaign?
So, to do that, the first step is to click into the campaign you want to add tracking to Go to the settings, open up additional settings, and then open up the sub menu for a campaign URL option.
Okay. The final URL suffix is where you want to place any tracking parameters that you want to appear after someone clicks on your ad and lands on the landing page.
And so, this is where you would put in your tracking parameters. If there are any parameters that need to be passed through a third-party through, for example, a click tracker, redirect those parameters would go under the tracking tool.
That's it hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

Hey there, it's George from Hopps and in this video, I'll be showing you how to set up custom columns in Google Ads. You might want to do this if you need to keep track of something that's not already built-in. I'll walk you through the steps of creating a custom column and using a formula to calculate the metric you need. By the end of this video, you'll be able to create your own custom columns using any of the metrics available in Google Ads. So, let's get started! And don't forget to refresh the page if your custom column doesn't update right away.