How Do I Add Locations To Other Ad Groups Or Remove Locations From An Ad Group?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how to add locations to other ad groups or remove locations from an ad group?
So, unfortunately, within Google ads, the locations are only set at the campaign level, meaning you cannot add or remove locations to ad groups.
So, the way to map an ad group to a location is to use it at the campaign level. So, if you have ad groups in a campaign that you want to serve two different geo targets or locations, you would take the campaign, copy it, and then paste it to duplicate the campaign.
Once the campaigns are finished duplicating, you'll go into the new campaign. That's been set up under the campaign settings and then edit the locations.
Okay. And that's how you can have different ad groups targeted to different locations. Hope that helped. If you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Locate And Analyze The Data In The "Phone Calls" Column?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering to date is how do I locate and analyze the data in the phone calls column?
That's a great question. So Google, fortunately, has a prebuilt report, that has all of your call data. If you're using the call extension.
So it's under reports, predefined reports, extensions, call details. Now I don't have any data to look at, but if you were using the call extension and driving phone calls, you would get the start time duration country code area code, color, phone number, recording status, call source call type campaign and ad group that generated the phone call.
Hope that helped. If you need one-on-one help with Google ads, just hop onto https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Target A Location For A Local Service Looking For Customers To Visit?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I've got in front of me here today is how do I target a location for a service that is local only, but it's also looking for customers to visit them?
All right. So Google ads do have a feature that is, very much in line with this question. So I'm inside of my demo campaign hereunder settings, and you can see I'm in the geo-targeting section of settings.
I'm going to center this on this screen so you can see it says, so I've already got Austin, Texas for this campaign right hereunder target.
I've got this selected presence or interests. So this means people that are actually present in Austin, Texas, but also people who have shown interest in Austin, Texas.
So if I have keywords about a pizza restaurant and I'm targeting Austin, but I've got this presence or interest radio by, selected the next it means, okay.
People within Austin shore, if they're searching for a pizza restaurant, those are the kinds of searches that I can be eligible for, but also,  people that are injured in Austin, Texas, and going to a pizza place when they get to Austin like on vacation, you know, I'm going to show to those folks as well.
So that's basically how you address that. It's, you know, you're, you're staying,  you're a local business. You're going to advertise to people in Austin.
You know, choose your keywords carefully because, with this setting, you can appear to other people out there that do want to go to Austin and go to a pizza spot when they're there.
So hopefully this answers the question. This is the main thing you want to keep in mind with your geo-targeting. If you have any other questions about Google ads and would like to work with the expert one-on-one please go to https://app.hopps.io/session/create today.
Thank you.

What To Do When An Ad Gets Fewer Clicks Than Others?

Hi, this is Theo from Hopps help and we're going to talk about what you do when you are running a Google ads campaign.
And you're getting multiple, sorry when you're running multiple Google ads, campaigns, and you are getting fewer clicks and what to do in that situation, I'm going to speak specifically about Google shopping campaigns and what to do when you kind of have that situation.
Obviously, the base, the basic thing you can do is just up your cost per click, right? However, if you're running a certain type of system, you can actually effectively do it without necessarily breaking the bank on your budget.
So, I personally run a three-tier shopping campaign system. And part of the thing that allows for me to run the system really well is I have what's called a shared budget for my three-tier system.
And I'm not going to get into the ins and outs of the settings and specifically what the three-tier system does.
But one thing that you can do as you can effectively grab you, let's say you're running a two-tier shopping campaign system.
You've got multiple shopping campaigns running at the same time. What are you going to do is grab those two campaigns and put them under the same budget?
Okay. So you can go to shared budgets under the shared library, and then you can create a budget and then apply that budget to set campaigns.
Okay. Now the reason why I bring this up is that when you have a shared budget, now you have everything tied under one roof.
And then the next thing you can do is effectively upped your cost per click within that budget. And the algorithm will understand what to do with that.
So, the next thing you're going to want to do isn't is then also up your cost per click within that tied shirt budget for the specific campaign, which's getting fewer clicks.
Okay. And on top of that, you can also do search term optimization. Now I'm running a three-tier system, which is really a filtration system where I'm filtering search terms to land in certain campaign tiers.
My one that's labeled high priority is where I would like to see generic search terms show up. So, in this case, the store is selling like wine coolers and kegerators and coffee machines, right?
So, I want to see generic search terms in this particular type of campaign. And then in my medium priority is where I want to see brand names, search terms, and then my low priorities where I want to see even more specific.
So, like brand name, product, plus product name, plus skew number kind of thing. So, with the search terms, when you S when you optimize your search terms and up your cost per click, on that particular ad, you can create the filter.
You can create this filtration system that allows for the algorithm to give you the best bang for your buck. And we'll start to send the right type of traffic to the campaign that wasn't really getting much of.
Wasn't really getting much attention to begin with. So, to give you an example here, I'm in my high priority, which is my generic campaign system, and I'm going to go to the search terms.
All right. And in the search terms, you will see here, espresso machine, super generic and it's, and it's a very generic wine fridge, large wine fridge, beer crawler, right?
These a very, very generic search terms that I would like that I'm definitely wanting to pay for, for this particular campaign tier.
Now, when I go to my medium, you'll see that my search terms are more brand-specific. Now, the reason why this is happening is that I also have a generalized negative keyword list here.
That's helping the system happened, but it's basically everything is showing up the way I want it to in my medium campaign tier.
So, check this out. We have Astro coffee, a coffee machine Kago kegerator. Well, guess what, it's literally the name of the brand of the product in here.
And that's exactly the type of search term. I want to show up, see, show up in my medium campaign. So, by upping my cost per click and doing search term optimization, you should effectively, Oh, and also tying your budgets together.
You should effectively be able to get everything together so that you begin to get more clicks into that system. And also having a negative keyword list in total is also really good as well.
So yeah, there you go, hope this answers your question. Let me go over the negative keyword list.
I have a master negative keyword list for this, right. And that negative keyword list has a bunch of different things in it.
So yeah, let me know if this was good to answer. If not, we can answer it more in-depth at another time.
Thanks.

 How Do I See Which Combinations Perform Best In Responsive Search Ads?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how to see which combinations perform best in responsive search ads?
So, to start off, okay, navigate over to the ad group with the responsive search ad click on view asset details, and then in the top menu, click on combinations.
Now, this is a test account, so I don't have anything to show, but if your ad had data, you would see all the different combinations and the percent of times that that variation served within the date range elected here.
And that's it. Okay. Hope that helped. If you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create  to work with a live expert today.
Thank you.

How Do I Set Up An Automatic Daily Budget Reset Function In Google Ads?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I set up an automatic daily budget reset in Google ads?
So to do that, there's a tool called automated rules. And to enable that select the campaign that you want to update, edit, create an automated rule Name, the role like daily budget change, select the action that you want the rule to do, which has changed budgets.
Change the average daily, set a new budget and specify the budget amount, check that it's selecting the right campaigns to make the change to, and then specify when you want the change to occur.
So it can be daily. It can be weekly, monthly, or a one-time change, Preview the rule to make sure that it works correctly. And then save the roll.
There you go. Hope that helped. If you need one-on-one help with Google ads, just hop on https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Pick The Right Keywords For My Business?(2)

Hi there. Welcome to Hopps. My name is Kennan. I'm a certified expert in the areas of Google ads and Google analytics.
And today we're going to talk pretty much part two about how to pick the right keywords for your business. So in part one, we had kind of chatted a little bit briefly about how to find the right keywords, the important aspect to understand here in the part two video very brief is that it's important to target not only low, medium, and high-level keywords.
The important thing is you don't want to target the most generic keywords that all your competitors are going after, just because it has the largest amount of search volume.
It's important to be able to get the three different steps of keywords added into your keyword plan when you're going with either Google ads or even your organic initiatives.
And the reason being is that if all of your competitors are doing it, a, it might be very expensive, but B it might be hard to try to breakthrough in a scene that has a lot of noise.
If you're wondering about strategic expert and expert-level advice, book a consultation with one of our awesome Hopps experts today who can provide you with some further insights. https://app.hopps.io/session/create

How Do I Find The Daily Budget Expenditure For The Month?

Hi there. Welcome to Hopps where we try to answer commonly asked questions in about two minutes. The question that I'm looking at here today is how do I find the daily budget expenditure for the month?
Okay. So we can do this pretty quickly. I'm inside of Google ads and I'm just on the overview tab inside of my campaign.
And I've already got this setup. So let's say for the month of April, I wanted to know the daily expenditure.
All you need to do is make sure it's daily, right? So on the far right, these three dots. So you can do weekly, monthly, um, depending on the total date range that you're looking at and how much data is in there.
But yeah, this definitely makes sense to do last month, make sure it's daily and you can see, I mean, please, excuse the fact that this is a demo account and I'm not running campaigns inside of here, but if I was, you would see cost numbers for each one of these days.
So that's all there is to it. If you have additional questions about Google ads and would like to work with an expert one-on-one please go to Hopps https://app.hopps.io/session/create today to get started.
Thank you.

How Do I Edit The Product Titles Just For The Google Shopping / Mall Through Shopify Without Editing The Site Data?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I edit the product titles just for the Google merchant center, without editing the data in Shopify?
So, to do that, you should already have a feed coming from Shopify, and it might look something like this, where it says content API.
So, in order to change the data that's coming from Shopify, we're going to set up, what's called a supplemental feed.
So, under your feet menu, click here to add a supplemental feed. You can name whatever you want. Let's say a product title changes.
And in this example, I'm going to use Google sheets, but you can use different upload methods. I'm going to generate a new sheet from a template, make sure that it's scheduled to run daily, Select the product feed, coming from Shopify and create the feed Speed.
Okay. So here is the new supplemental feed that we just created. I'm going to now open it in Google sheets, and now here's the important part.
So for any supplemental feed, you need to have a column called ID and then the field that you want to change, which is the title.
Now, these colon titles need to match exactly to what's in your product feed. So here's an export that I took from Google merchant center, and I'm going to copy the ID and product title over to the supplemental feed sheet.
Now, if I want to update the title, I can rewrite any of these titles. And now when this supplemental feed is activated, any products that match this ID will now have the new title.
Hope that helped. If you need one-on-one help with Google ads, just hop on to Hopps at https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Receive An Email When Each Campaign Spends A Certain Amount Of Budget?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions and for about two or three minutes, the question I've got here has to do with Google ads.
How do I receive an email when each campaign spends a certain amount of budget? So, the best place to go to set something up that will tell you the email, if a campaign has spent a certain amount of budget is the rules section inside of Google ads.
So how did I get here? I click tools and settings, and then just on our bulk actions, it's literally called the rules.
So, I don't have any rules created just yet. Let's go ahead and create one. That'll do the job. I'm going to hit campaign rules because this is about a campaign, right?
When a campaign hits a certain spend threshold, name it, whatever you want, select an action. So, you could have it, you know, do the rural can, you know, pause campaigns enable campaigns, change budgets.
We obviously want to send an email on this case. So simple enough right there. I only have one campaign inside of this demo account, so I don't need to change this reality, but if you had multiple campaigns, they would show up here.
So, then you could kinda, you know, select certain ones here or make another rule and do something different with that second rule and that, and those additional campaigns.
So, you can get kind of specific with, with what you want to do with certain campaigns, depending on, depending on your needs.
So actually, I should go ahead and just select one. The one I was talking about the condition, add a condition. So, for spins, you're gonna go-to performance and then let's actually click costs.
Let's pretend that the amount is $1,500. So, if this campaign right here, right, if it spends over $1,500, that's when this rule needs to fire and trigger that email for me.
So, let's hit apply. That's the most important condition, the frequency at which this rule runs. I mean, this works for me.
You can change those daily at 6:00 PM. Now, this is also another important part. Do you want it to use data from all time?
Or do you want to just do this month? I mean, there are a lot of advertisers that run on a monthly, on a monthly budget.
So, let's pretend it's a monthly budget and then email the results. Yes. Only if there are changes or hairs, not every time the rule runs, which would be daily.
Right. So, let's hit the save the rule. Cause that's essentially how you do it and you can review what it does right here.
Well, I hope that helped if you have any other questions about Google ads or other similar platforms and want to work with an expert, one-on-one these go to https://app.hopps.io/session/create  today.
Thank you very much.

How Do I Create A Demo Google Ads Account?

Hi there And welcome to Hopps. My name is Ken. I'm an expert by the Hopps staff. In my specific areas of specialty include Google ads and Google analytics.
With that being said in this video today, I'm going to walk you through how to create it. Google ads demo account.
The first step before this video was I created a generic Gmail account that's free. And then I typed in ads.google.com, ads.google.com, or type in Google ads and do a Google search bar.
Now, usually I use Google Chrome as a best practice for when I use Google Analytics or Google ads. The next step, once I'm here and you see a similar screen, is to click on the blue start now button.
And what I've done with that blue button is this taking me to this screen. So it will create a smart campaign for you.
And usually, because I'm an expert in the field, I switched to expert mode, which allows me some more freedom in this area.
If you're looking to run Google ads or Google analytics, contact a Hopps certified expert today https://app.hopps.io/session/create

How Do I "Pause" The Site Link Extension Without Deleting It?

Hi there. Welcome to Hopps, help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I pause site link extensions without deleting them?
So that's a great question. And the short answer is site links can not be paused, but what you can do instead of pausing and activating them is if you're looking at your site name menu, if you open up the advanced options, you can schedule them.
So, this allows you to control when the site links are active. And so, if you want it to pause it, you would set an end date and just select today's date and it will stop running.
And then if you wanted to reenable, you would go in and either set the end date to none or select a future date for when you want the site link to continue running until you can also control the activity of it by day of the week as well, Time of day.
The other option, if you need to make a lot of changes frequently is to use a more advanced feature in Google ads using a script that can automatically remove the associations of the site link.
So, if you want to remove it from a campaign or account or adjust existing ones but that would be a topic for a different video.
This gives you a pretty good solution for one-off changes. So, hope that helped. If you need one-on-one help with Google ads, just hop on https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Utilize Google Adwords Ad Extensions?

Hello and welcome to Hopps. My name is Ken. I'm a certified expert in Google ads and Google analytics.
And today we're going to talk about some different options when it comes to the world of extensions. So extensions are really great way to drive traffic, either from your landing page, which you usually would have an individual or user click on for your Google ad to other areas such as book now, such as contact us, meet the team, learn about other services we offer.
And so I'm going to go ahead inside of our test campaign, I have ads and extensions dropped down, or you clicked.
I'm going to click on extensions and this is our table view. So when I click on create an ad extension, I have options again, such as site link and call out and structured snippets location.
The extension is really great. If you have a physical brick-and-mortar location, uh, where you have a Google my business page, and you're trying to drive traffic, maybe to that page, answer questions about trying to get people in your store, location, and things on that aspect.
If you have questions or want help one-one with one of our Hopps experts today.

How Do I Fix A Disapproved Ad?

Hi there. Welcome to Hopps. My name's Ken. I'm a certified and vetted expert in the areas of Google ads and Google analytics.
I'm going to talk to you a little bit today about if you have disapproved ads, how you can hopefully try to troubleshoot a little bit of that, and try to get that reapproved through the policy manager.
So with that being said, we're going to dive in here just really briefly when you're looking to see kind of what's disapproved and you're looking for help, you can actually contact customer support.
And because of COVID-19, the phone support for Google ads has been very limited. And so they kind of make you go through either a live chat process or an email process to kind of get things situated.
They've also come out with a policy manager area. So what's been really great is that you've actually been able to see if there's something that's disapproved, what that might be and how to overcome that.
So obviously, because this is a test campaign, we don't have anything set up currently that is either approved or disapproved, but if it was, it would show up in this particular area, if you have questions or you're having issues, troubleshooting your Google ads account, feel free to book a consultation with one of our experts today at Hopps https://app.hopps.io/session/create 

Hey there, it's George from Hopps and in this video, I'll be showing you how to set up custom columns in Google Ads. You might want to do this if you need to keep track of something that's not already built-in. I'll walk you through the steps of creating a custom column and using a formula to calculate the metric you need. By the end of this video, you'll be able to create your own custom columns using any of the metrics available in Google Ads. So, let's get started! And don't forget to refresh the page if your custom column doesn't update right away.

Google Ads Custom Columns Setup and Example Use Case

What are custom columns and why might you want to use them? You might want to set one up if you need to keep track of something that's not already built-in, such as cost per conversion or cost per click. In this example, let's pretend Google is reporting twice the conversions you're actually receiving. But you know it will take a while to resolve the problem and you decide to create a custom column so you can easily check a more accurate cost per conversion. You'll divide your cost by half of the conversions.

Here are the steps.

1. Navigate to the campaigns, ad groups or keywords view and click "columns"
2. Scroll down and click "custom columns"
3. Click the "+" button
4. Enter your formula, much like you would do so in a spreadsheet
5. Enter a name and select a data format
6. Click "save" (twice)

You'll now see your custom column in your view!