How Do I Add Locations To Other Ad Groups Or Remove Locations From An Ad Group?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how to add locations to other ad groups or remove locations from an ad group?
So, unfortunately, within Google ads, the locations are only set at the campaign level, meaning you cannot add or remove locations to ad groups.
So, the way to map an ad group to a location is to use it at the campaign level. So, if you have ad groups in a campaign that you want to serve two different geo targets or locations, you would take the campaign, copy it, and then paste it to duplicate the campaign.
Once the campaigns are finished duplicating, you'll go into the new campaign. That's been set up under the campaign settings and then edit the locations.
Okay. And that's how you can have different ad groups targeted to different locations. Hope that helped. If you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Locate And Analyze The Data In The "Phone Calls" Column?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering to date is how do I locate and analyze the data in the phone calls column?
That's a great question. So Google, fortunately, has a prebuilt report, that has all of your call data. If you're using the call extension.
So it's under reports, predefined reports, extensions, call details. Now I don't have any data to look at, but if you were using the call extension and driving phone calls, you would get the start time duration country code area code, color, phone number, recording status, call source call type campaign and ad group that generated the phone call.
Hope that helped. If you need one-on-one help with Google ads, just hop onto https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Link Google Ads With GMB?

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in just two minutes. So, the question we are answering today is how do I link Google ads with Google?
My business? First of all, your business should be registered in Google my business and straightaway. I am going to my Google ads account and the left more side as an extension, click on the extensions and then click on this blue plus button and then click on litigation extensions.
Here, we have two major options like curated location, by the way, this is a new addition to the Google ads account.
And the second one is finding a Google my business account. And in this option, we could connect both accounts by our domain name, and in the third option linked to a google my business account.
I know in this option, we also connector, or we could connect both of accounts by urge, email, or Dez.
So, in the second option, I will just paste a domain name, copy link, address, and paste in here, Right? These are, are these reserves, Google my business has about techno Lang's.
So, I'm selecting one of them Like best on this like button. And you can also preview that, how it looked likes in the Google search results.
So, I think it's looking good best on the continue button and turn. So, what are the benefits to attach both of the accounts?
Google will show the location of your business as a location extension in the Google ads. So, hope that helped. So, if you need one-on-one help with Google ads, just hop on https://app.hopps.io/session/create to work with a live expert today.
Thank you.

Where Do I Change Device Options?

Hi there and welcome to Hopps. My name's Ken, I'm a certified expert by the Hopps staff. I specifically focus on Google ads and Google analytics. And in today's video, we're going to walk you through our demo account within Google ads on how we change our device, targeting options. So, as you can see, we set up a generic test campaign to show you that we can tweak device bidding at the campaign or at the ad group structured level. So, if we're going to change it from the campaign level, which I'm in this particular campaign, so if I drill down further into this test campaign here, we're going to be able to click on devices on the left-hand side and then be able to see our targeting options at the campaign level. Now, if I'm running multiple ad groups, it's important that maybe I want to have more flexibility and changing that at the ad group level than at the campaign level. So, I just drill down further into the ad group, and then I click on my devices and I have the same options to tweak that. Thanks for checking on Hopps and if you need more help, feel free to book one of our specialists today to answer any of your questions.

How Do I Create A Conversion Action In Google Ads?

Hi there. Welcome to Hopps help we try to answer commonly asked questions in two minutes. The question we are answering today is how do you set up conversion actions in Google ads?
The first step is to go under tools and settings conversions, Click on the plus sign to add a conversion. Now there are different options here, depending on what type of conversion you want to set up.
The most typical is a website action. Yeah, The category helps track different groups of conversions. If there are a lot of different actions you want to track select whichever one is most relevant for the action that you want to track.
In this case, I'll be setting up a purchase tag. Now under the conversion name, I typically like to also include the settings, which are the view through a number of days and the click-through number of days.
So this is a purchase 30 Day quick, so 30. See I abbreviated. And one day view. This also will by default be using a last-click attribution model.
So I will put that there, this is a purchase and so purchases might have different values. So I'm going to select use different values for each conversion.
I want to track every purchase. In some cases, if this was a lead, for example, that you're tracking, you might just want to select one for a unique, and then these can all be changed as well.
But these are the default settings that I'm going to stick to. Okay? And these are the different attribution models available.
Once the tag is set up, you'll now need to be installed on the website. Now I generally recommend using Google tag manager for this.
If you don't already have that setup, I recommend looking into that. If not, you can always hard-code the tag on your site.
Or if you have a developer that you work with, you can email them the tag directly. In this case, I'm going to install the tag myself.
And these are the scripts that need to be copied along with that event snippet that goes along with the purchase.
So this tag is what's called the universal tag, and this needs to be placed on every page between the head tags on your website, Right?
This event's snippet only needs to be placed, uh, and, and run when the event that you're trying to track occurs in this case would be a purchase.
I have it set on page load. So this would go for example, on the thank you page, uh, after a purchase.
And that's it. Now, if everything is set up correctly and you test your tag, you'll see that the tracking status will turn from unverified into verified.
And that's how you can verify that the CAG is working correctly. Hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create, to work with a live expert today.
Thank you.

How Do I Find The Daily Budget Expenditure For The Month?

Hi there. Welcome to Hopps where we try to answer commonly asked questions in about two minutes. The question that I'm looking at here today is how do I find the daily budget expenditure for the month?
Okay. So we can do this pretty quickly. I'm inside of Google ads and I'm just on the overview tab inside of my campaign.
And I've already got this setup. So let's say for the month of April, I wanted to know the daily expenditure.
All you need to do is make sure it's daily, right? So on the far right, these three dots. So you can do weekly, monthly, um, depending on the total date range that you're looking at and how much data is in there.
But yeah, this definitely makes sense to do last month, make sure it's daily and you can see, I mean, please, excuse the fact that this is a demo account and I'm not running campaigns inside of here, but if I was, you would see cost numbers for each one of these days.
So that's all there is to it. If you have additional questions about Google ads and would like to work with an expert one-on-one please go to Hopps https://app.hopps.io/session/create today to get started.
Thank you.

How Do I Change The Smart And Standard Campaign Extensions? 

Hi there. Welcome to Hopps help where we try to answer commonly asked questions and about two minutes. So, the Google ads question I have in front of me is how do I change these smart and standard campaign extensions?
So, let's start with the standard campaign extensions, or they're just called extensions or ad extensions and inside of the extensions tab instead of Google ads.
So, you can see it here. So, it's under ads and extensions. So, if you wanted to create some extensions from scratch, all you do is click this blue circle, a button right here with the pause sign in the middle.
There are a lot of different ad extension options. Just so, just so you guys know, there's no time in this video to go through any of these in-depth.
They're all different, depending on the campaign, maybe some would work, maybe others wouldn't be a benefit. But basically, this is the starting point for you to create these kinds of extensions.
Now, if you wanted to edit a standard extension, you can do that from this screen as well. So, I've already created a couple of site link extensions for this demo campaign.
So, I'm going to click the site link. Let's pretend I did want to edit these. Let's say I wanted to edit the about us.
Want to click the pencil and then hit edit. So, let's say I wanted to do instead of our team, simple enough, I changed the text.
Okay. But I still like the final URL, so I will leave that. Okay. And now that text is changed.
I'm going to hit this X to exit out of here. If I had other kinds of extensions, they would also populate on this screen just to be clear.
Sitelink is the only one that I've worked on for this demo for the purposes of this demo. So that's why it's the only one here.
So those are the standard extensions. If I wanted to play around with automated extensions and what could or couldn't happen at the click that at the bottom.
So it brings me to this table where there's not any data, but that's okay. Go to the far, right. You're going to see three dots.
So it's more click than advanced options. Now, what you can do is change this radio button and let Google ads know that you want to turn off specific kinds of smart slash automated extensions.
And here are the ones that you can choose from to turn off. So, let's say, I didn't want seller ratings to appear.
You could select that. As you can see, there are other options it's best practice to leave these on, but absolutely understand how some advertisers may be.
Don't want to give Google as much control. And so, if that's your case, then this is where you can tell Google not to run certain smart extensions.
All right. Well, I hope this helps if you were interested in one-on-one help for Google ads purposes, or if you want to work on other platforms, definitely go to https://app.hopps.io/session/create and get started with one of our experts today.
Thank you.

How Do I Create A Demo Google Ads Account?

Hi there And welcome to Hopps. My name is Ken. I'm an expert by the Hopps staff. In my specific areas of specialty include Google ads and Google analytics.
With that being said in this video today, I'm going to walk you through how to create it. Google ads demo account.
The first step before this video was I created a generic Gmail account that's free. And then I typed in ads.google.com, ads.google.com, or type in Google ads and do a Google search bar.
Now, usually I use Google Chrome as a best practice for when I use Google Analytics or Google ads. The next step, once I'm here and you see a similar screen, is to click on the blue start now button.
And what I've done with that blue button is this taking me to this screen. So it will create a smart campaign for you.
And usually, because I'm an expert in the field, I switched to expert mode, which allows me some more freedom in this area.
If you're looking to run Google ads or Google analytics, contact a Hopps certified expert today https://app.hopps.io/session/create

How Many Ads Should I Have Per Ad Group?

Hi there and welcome to Hopps. My name's Canada asserted and vetted expert in the areas of Google ads and Google analytics.
And today we're going to talk about how many ads you should Have within each ad group. So Google's best practice from my years of experience and talking with numerous partner agents, which means individuals that we actually have at Google that are strategizing with us to grow our client's account.
Not only in terms of making our advertising dollars stretch the furthest, but also making sure we're optimizing the accounts and Google's best approaches and practices is three ads.
So that is re-expanded text ads. Now, Google has also launched something recently called responsive search ads or RSAs. Our assays are really great because it starts using some machine learning to be able to better refine approaches and serve those ads to customers.
We usually suggest using a mixture of both or one or the other. If you'd like more advice or help book a consultation with one of our Hopps experts today who can provide you with expert-level insights and the latest research And data. https://app.hopps.io/session/create

How Do I Add Tracking Code To An Advertising Campaign?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes, the question we are answering today is how to add tracking code to an advertising campaign?
So, to do that, the first step is to click into the campaign you want to add tracking to Go to the settings, open up additional settings, and then open up the sub menu for a campaign URL option.
Okay. The final URL suffix is where you want to place any tracking parameters that you want to appear after someone clicks on your ad and lands on the landing page.
And so, this is where you would put in your tracking parameters. If there are any parameters that need to be passed through a third-party through, for example, a click tracker, redirect those parameters would go under the tracking tool.
That's it hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Get Started With Google Display Campaign?

Hey there, welcome to Hopps help where we try to answer commonly asked digital marketing questions in about two minutes. The question I've got right here in front of me is how do I get started with a Google display campaign?
All right. So, Google display. So, we're inside of Google ads. I'm just in a demo account here, I'm under campaigns.
And from this particular tab, all I need to do actually is click this blue button over here on the left new campaign.
So, there are a couple of different goals that you can choose from that are good options for display was just assume for our purposes right now that, that we're going for brand awareness and reach.
So that's the bottom left here. I mean, you could also do website traffic or even sales or leads. Let's just do brand awareness and reach and you can see it gives you a more specific campaign type option.
So, you've, you've got the choice between display and video. So, we're going to do a display. You would put your website right here.
I'm going to go ahead and skip that part. Okay. So now this is sort of the main section of the campaign build process.
You're going to choose targeting options. You can see there are, here's the section for geographic targeting here's language, targeting the type of bidding strategy, your budget right here.
So, there are a lot of different things that you're going to want to fill in. You've got date range stuff.
A lot of this is going to depend on what you're trying to achieve. So not realistic to try to address all these different sections in, two minutes for the purposes of this video, I just said, at least wanted to get, get you this far, but I do want to point out one other thing.
That's pretty important. If you are going to create a display campaign at the very bottom here. So, I've scrolled all the way down.
You're going to see the section that asks you to create ads. I'm going to click the new ad and you See you, you basically need to already have display assets ready to go.
So definitely keep that in mind, right? So, you can upload existing display ads. You can copy, you can also build these responsive display ads, which are one of the more recently released features from Google.
So, you can upload different assets, images, logos. You can even do video. You can include different headline description text, but definitely keep the image assets aspect in mind.
When you, when you get ready to build a campaign. So that's, that's all I wanted to the walkthrough for the purposes of this particular video and explaining how to get started with it, just with the display campaign.
If you have additional questions about Google ads and would love to speak to, a person one-on-one really kind of dive deep, then go to https://app.hopps.io/session/create today.
Thank you.

How Do I Set Up Google Ads Traffic To Google Analytics?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I set up Google ads, traffic, and link it to Google analytics?
So, to do that, the first step is to log into your analytics account and under product linking or sorry under admin, go to the product, a link for Google ads and make sure that your account is linked.
Google ads account is linked to your analytics. If it's not, there's a step-by-step process to link your account though, just make sure that you're using the same login that you use for Google ads, with Google analytics.
And it's very straightforward. If you very, once you verify that the Google ads account is linked up, the next step is to go over to your Google ads account, open up your settings, go to account settings and check that auto-tagging is enabled.
And that's it hope that helps if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Set Up A Geographic Location Outside The City?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes, the question I'm looking at here is how do I set up the geographic location outside the city?
In other words, how do I set a geographic targeting? Um, that's not city targeting, so I'm going to show you I'm inside a demo campaign.
I've clicked on settings right here, and I'm inside the geographic location targeting section of settings. I'm going to hit advanced search.
I've kind of just got us around Austin, Texas, but we've already established that we don't want city targeting, right? So there are three ways that you can do this.
There are three ways at least, um, that come to mind to me, let's say you want to do a small radius and you want to just pick something that's not around an address.
It's just kind of a little bit more rural. There you go. And you're targeting this radius, a small radius. This is a little bit East of Elgon.
Here's another option for you. You can go under location and then on the far right, toggle this on show all areas.
So now this gives you all the kind of predefined counties and zip codes that Google has, um, got in the system, right?
This is, you know, powered by Google or type data. You can see the, uh, the map changed here. They're all these different kinds of great out zip codes and counties.
So you can click on any one of these targets then that will if you like. And then the final thing I want to show you, add locations in bulk.
So you could actually put in a list of postal codes if you want here, which I think is another great way to do non-city targeting.
If it's a little bit more rural, um, you know, coming into the targeting and already having a zip code list in hand is great.
So those are three ways that you can do non-city targeting. I hope this helps if you have other questions about, geo-targeting definitely head over to https://app.hopps.io/session/create today and get started with an expert.
Thank you.

How Do I Edit The Product Titles Just For The Google Shopping / Mall Through Shopify Without Editing The Site Data?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I edit the product titles just for the Google merchant center, without editing the data in Shopify?
So, to do that, you should already have a feed coming from Shopify, and it might look something like this, where it says content API.
So, in order to change the data that's coming from Shopify, we're going to set up, what's called a supplemental feed.
So, under your feet menu, click here to add a supplemental feed. You can name whatever you want. Let's say a product title changes.
And in this example, I'm going to use Google sheets, but you can use different upload methods. I'm going to generate a new sheet from a template, make sure that it's scheduled to run daily, Select the product feed, coming from Shopify and create the feed Speed.
Okay. So here is the new supplemental feed that we just created. I'm going to now open it in Google sheets, and now here's the important part.
So for any supplemental feed, you need to have a column called ID and then the field that you want to change, which is the title.
Now, these colon titles need to match exactly to what's in your product feed. So here's an export that I took from Google merchant center, and I'm going to copy the ID and product title over to the supplemental feed sheet.
Now, if I want to update the title, I can rewrite any of these titles. And now when this supplemental feed is activated, any products that match this ID will now have the new title.
Hope that helped. If you need one-on-one help with Google ads, just hop on to Hopps at https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Set Up And Return From Target CPA To Manual CPC Correctly?

Hi there. Welcome to Hopps help where we try to answer a commonly asked question. And about two minutes, the question that I'm looking at right here focuses on Google ads.
How do I set up and return from target CPA to manual bidding? So, this has to do with bidding strategies.
It's a good question. I can show you how to do this pretty quickly. So, I'm inside of settings, I'm inside of a demo campaign, right?
So over on the far left, you can see that, and then this pink right here, I'm under settings. And then here are the different settings for the campaign and bidding wise, I actually do already have manual CPC selected, and more specifically I have enhanced CPC also selected, which helps with conversions.
So, I'm going to change this bid strategy, a lot of options here, but target CPA is what was asked about in the question.
So, let's do target CPA, and then of course you need to set a CPA goal. So, let's just pretend, I dunno.
A hundred bucks, right. Is what we want to focus on hit save. So that's pretty straightforward. Let's go back so you can see how to get back to manual bidding.
If that's what you wanted to do, sort of back in here, I just clicked back into so you can click into all these, right?
It expands them. So, bidding change, bid strategy, and then at the bottom. So, you can see, you can play with the CPA.
You can do this drop-down, but what I recommend is coming all the way to the bottom or select a bid strategy directly here it is manual bid strategies, manual CPC, and then you can check this, run, check this, and that's it hope this helps.
If you have any other questions about Google ads and you want to work one-on-one with Hopps an expert, please go to https://app.hopps.io/session/create and get started today.
Thanks.