How Do I Add Locations To Other Ad Groups Or Remove Locations From An Ad Group?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how to add locations to other ad groups or remove locations from an ad group?
So, unfortunately, within Google ads, the locations are only set at the campaign level, meaning you cannot add or remove locations to ad groups.
So, the way to map an ad group to a location is to use it at the campaign level. So, if you have ad groups in a campaign that you want to serve two different geo targets or locations, you would take the campaign, copy it, and then paste it to duplicate the campaign.
Once the campaigns are finished duplicating, you'll go into the new campaign. That's been set up under the campaign settings and then edit the locations.
Okay. And that's how you can have different ad groups targeted to different locations. Hope that helped. If you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Locate And Analyze The Data In The "Phone Calls" Column?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering to date is how do I locate and analyze the data in the phone calls column?
That's a great question. So Google, fortunately, has a prebuilt report, that has all of your call data. If you're using the call extension.
So it's under reports, predefined reports, extensions, call details. Now I don't have any data to look at, but if you were using the call extension and driving phone calls, you would get the start time duration country code area code, color, phone number, recording status, call source call type campaign and ad group that generated the phone call.
Hope that helped. If you need one-on-one help with Google ads, just hop onto https://app.hopps.io/session/create to work with a live expert today.
Thank you.

What To Do To Carry Out Advertising Campaigns On Facebook With A Link To Whatsapp?

Hi there. Welcome to Hopps help the question we're going to answer today is what to do to carry out advertising campaigns on Facebook with a link to WhatsApp?
So, there are two ways that you can do this. And I think the first one's going to be the simplest way to do it.
And it requires you to create a new ad. And then the second way we're going to talk about is how to edit your existing ad.
So, once you create an ad on Facebook, this is going to be the screen you see after choosing your objective.
So, you're going to hit the big green button. You're going to choose your objective, your campaign, objective, putting your name, and you'll be shown an ads screen, which looks similar to this.
Now the easiest way to do this is just to click on WhatsApp. That would be the easiest way to get your ad in front of people, into WhatsApp and link them to WhatsApp.
Now you could also go to your new ad and if you have a specific link, right, you're a website URL.
So, you could get your WhatsApp URL and put that into your website URL. I don't know what the policies for that are with Facebook.
So, it's just something you're going to have to test, or you can just edit your existing ad and click on WhatsApp and put in the information in there.
So, I hope that helps if you need one-on-one help with the Facebook ads specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Create Funnels With Facebook Ads?

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is how do I create funnels with Facebook ads?
Great question. And as you can see here, I've already built out the three campaigns I recommend doing within one funnel.
So, starting off, which is also the top of the funnel or TOF, I would recommend doing an engagement ad as this is a low CPA, low budget really needed for this kind of ad, because you're not throwing it out into a conversion ad, for example, or sorry, a conversion campaign, because that comes with a lot of high CPAs, for example, high bids.
So, traffic engagement, even brands awareness and reach, they all work as they were pretty much all a little bidding. So as your first top of the funnel or with a new audience or testing, I would recommend doing any one of these four, but of course, whatever you are doing, you've used an app and souls do work too.
I would avoid doing lead generation messages and any other conversion ones at this point. So, moving on to the middle of the funnel or MOF, I would recommend doing a retargeting campaign like this.
If you think about it from the customer perspective, they have already seen your ad, or they've already seen your content, they've already engaged the amount of hop in your website, excuse me, clicked on your ad and now they've already interacted.
So now we kind of have that data essentially on the backend to now where we'd be creating a remarketing or retargeting campaign.
So, what that would look like for this example is I would go ahead and go to asset number three, scroll down to an audience.
And so, for this ad set, I'm doing, I'm targeting everyone who has viewed content in the past 30 days and excluding everyone who has purchased in the past 30 days, right?
So now this one is for this ad set, I would go ahead and change it up for every other ad set that when I'm testing different audiences with different creatives now moving onto the last step, which is right here, which is at the bottom of the funnel or the conversion or the third step.
As you see here, I have one, two, three, all indicating park parts of the funnel. I'll go and show you.
So, this one is nothing special. Really? It's just a conversion campaign. Cause the only thing real about this campaign is that the creatives you're testing here and the ads you're testing have already been tested and it has already worked.
So essentially what you're doing is taking all the winning ones or all the ones that have responded well with the right message, the right creative image or whatever it is, just the ones that had given you the best ROI, throwing them into a conversion campaign with the right audiences that you've also tested and then going by creating it that way.
So that is a three-step or the three campaigns I recommend when doing funnel or do following a funnel strategy. So, I hope that helps it.
Isn't, one-one help with Facebook or Instagram ads hop in a https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Promote An IGTV Post Through Facebook Ads Manager?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're answering today is how do I promote an IGTV post through the Facebook ads manager?
So, once you have an IGTV post, you're going to go to your pages on your Facebook account. So, log-in business.facebook.com.
Go to pages in your Facebook account and click on this button right here. It says boost and Instagram post click that and Badda Bing, bada boom.
All of your posts will be here. IGTV normal posts, and you'll be able to just click boost posts and Mister posts.
So, I hope that helps if you need any additional help with Instagram one-on-one please contact Hopps at https://app.hopps.io/session/create to get help from a live expert today.

How Do I Show A Breakdown Of Events By Specific Pages In Google Analytics 4?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I show a breakdown of events by specific pages in Google analytics four?
So the reporting and Google analytics are a little bit different. And the way to pull that event by specific pages is to open up the analysis menu and then the analysis hub.
From here, you can create a custom report. And what you'll want to do is add in the event as a dimension and then search for the page URL or a page title, whatever page dimension you want to use.
Now add that to the report. There you go, events by the page title. Hope that helps. If you need one-on-one help with Google analytics, just hop onto https://app.hopps.io/session/create to work with a live expert today.
Thank you. 

How Do I Prevent The Site Title From Appearing After The Name Of Each Page In My Custom Theme Title?

Hi, welcome to Hopps help or we answer questions in two minutes. So today's question is how do I prevent the site title from appearing after the name of each page in my custom theme title?
All right. So one plugin that really does a great job of doing that is Yoast SEO. So let's go ahead and install and activate that, and I'll show you how to go in, remove the title from that.
So activate that. And then on Yoast SEO, we're going to go to general search appearance. Let me see here trying to figure out which one has it.
Yes, it is search appearance. Okay. So we have the general homepage title. Now notice this has site Tatum title right here.
That's what we're trying to get rid of now in yours, it might actually be at the end, but regardless, we don't want this like title in there anymore.
And if we scroll down, we can save our changes and then go to content types. Your posts will also have the site title.
This one actually is at the end. So let's go and remove that and save that. There's also pages down here too if you want to remove it from the pages, but this basically just allows you to remove them from any of your page types in posts and everything else, anything you don't want that to appear on.
They get rid of it. Also the separator you should probably be getting rid of as well. That way, then it's just the title, page, the title of the post, and then the page.
And we'll just go ahead and just save it like this. Okay. So now those will be gone in the page title, for instance, that the, uh, tab of your browser or insert in search results, things of that nature.
All right. So I hope this helps if you need one-on-one assistance from a WordPress expert, hop on it https://app.hopps.io/session/create today.

How Do I Install Google Tag Manager In Homestead Website Builder? 

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. My name is Frank Wade and today's topic is how to install Google tag manager on a homestead website?
As we can see here, we have a demo homestead website up. This is going to be our general homestead account.
You're gonna want to make sure that you're in your website manager. And from there, you're going to go ahead and click on the edit site.
Now while that's loading, make sure that you have your Google tag manager account up because we're going to need these scripts.
If you're unfamiliar with how to get them. When you log into your account, you're going to just click on your unique ID.
They'll pop up right here for you and clicking these little buttons on the side will actually automatically copy the code for us as well.
So we're going to copy this head script, and then we're going to head back to our editor screen. So now back at the homestead editor, we can click on manage and then we can click on advanced and this will populate, uh, an area for us to actually install our scripts.
So you can see here, it says the page meta-tags will be added to the page head element, which is exactly where it tag manager has told us to add this.
So we just go ahead and paste in what we had copied earlier. The same thing with this body tag, click that copy button, come over here and then paste it right on in there.
After that, we can go ahead and click save. And then after saving, you can just go ahead and publish that once you publish this to your website, you'll be able to see that Google tag manager is now appropriately firing well, I hope that this helped you get Google tag manager installed on your homestead website.
If you need any one-on-one help with Google tag manager, just hop at https://app.hopps.io/session/createo to work with a live expert today.
Have a good one.

How Do I Understand The Quality Score Of My Keywords?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I've got in front of me here today is how do I understand the quality score of my keywords?
So I'm inside of a demo account demo campaign, and I've gone to the search keywords tab, and I've made sure that I have these four columns pulled up the quality score, expected, CTR landing, page experience, and ad relevance.
The latter three are the three components that make up a quality score. And you could see as I'm hovering over the titles here, Google ads give, uh, gives me a little bit of context, a little bit of explanation as to what these things are.
There's also, the helpful learn more link at the bottom. So definitely playing information available at your fingertips. If you want to understand what these things are.
And if this demo campaign had more data, you would be seen numbers from one, from one to 10 in here in the table.
Uh, and those ratings would also give me an idea of what Google thinks about the quality score of my keyword.
And then again, you know, that's going to be based on these three components here. Um, but yeah, the question is about understanding quality score.
I think hovering over each one of these columns is a great way to,  kind of educate yourself a bit on what the definitions are and what Google is evaluating when it comes to giving you a quality score rating.
Uh, so I hope that helps answer this question. If you want to dive deeper with an expert and talk more about keyword quality score, because there's a lot to it, please go to https://app.hopps.io/session/create today and get started with an expert.
All right. Thank you.

How Do I Retarget An Email List?

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is how to retarget an email list?
So we start here in the audience section, you'll get here by going to business tools and then go, and audiences.
So go ahead and go to create audience custom audience, and then go to the customer list. So Facebook will go ahead and have you downloaded a template file if you need it.
So let's say that you have a CSV file, like our base basic Excel spreadsheet of email phone, and all like this stuff.
So you'll go ahead and download the template and it looks something like this where we have the email phone, first name, last name, all that good stuff.
The important one to keep in mind here is the value. Uh, that what value is essentially is I, Elizabeth Olsen Olsen, for example, spent $20 maybe on a t-shirt where as opposed to Andrew who spent $1,300 on a different product.
Right? So that's the value of that customer, which can be used for deeper retargeting to look like audiences, whatever. So from here, you'll go ahead and upload it.
So you'll press next. Now it'll ask you if you have a customer, so a customer value. Yes. So yes we do.
We'll check this. All right, we'll go ahead and upload the CSV file. So we'll go to value and then that's the name of the file, right?
And then we'll go ahead and just make sure that all the columns match up that this is zip city. It all makes sense.
So it's very important that on this one, when you have this ready to go, that all your headers match exactly what Facebook has.
Cause it'll be a pain to kind of go back and try to fix it. If it doesn't match. So always best to kind of keep it there and essentially you'll press important create, and then you'll go ahead and upload it from, from there.
And then you're able to go ahead and pick it from your audience on the ad set level. So I hope that helped if you need one-on-one help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.
Have a great day. 

How Do I Change The Default Search Box Language?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we're answering today is how do I change the default search box language?
So, if we don't like the language, we have up here you know, where it says search all products, maybe do we want it to say search our amazing products?
It's a pretty easy fix. Let's go into our Shopify backend and go into an online store and then themes. Okay, that'll come up automatically.
Then we're going to want to go to our live theme or whatever theme you want to change and go to actions, edit languages.
Okay. And because there's so much on this page, what I'm going to do is just search for this text. Okay.
Search all products. Okay. And here we have our placeholder text for the layout search bar, and then let's make this say search our amazing products and let's do an exclamation point.
Okay. Let's save now. Let's refresh our store and boom. That placeholder text has been changed. Okay. And if there's anything else on the site, any of this other language, and other search boxes, just type it in here, whatever it says, and it should pop up and you should be able to edit it.

What Is The Difference Between A Search Campaign And A Display Campaign?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I've got right now is what is the difference between a search campaign and a display campaign?
So, I'm going to explain the difference with some examples. I'm going to first click over. And if this wasn't already clear, this is for Google ads, right?
This question pertains to the Google ads platform. I'm going to click over to this tab and I've got, I've conducted a search for digital marketing help which is obviously related to the hop service, right?
And you can see all these results showed up, including some ads at the top. And this is, this is the type of ad that's basically produced that you can create when you do a Google search campaign.
So, the goal of these campaigns is to appear for people that are demonstrating intent for something. So, I searched for digital marketing help.
I'm clearly in the market for digital marketing help. So, it makes sense for things like Fiverr and Upwork to bid in the auction in order to, you know, show an impression and potentially when my click, so paid search advertising very focused on, you know, reaching people that are in the market for something they're searching very specific things they're in research mode and potentially buy mode.
So that's paid search in a nutshell, there's so much more to it, but that's, that's, you know, this is an example of the kinds of ads that you would produce if you did a paid search campaign.
And in the overall strategy, I'm going to click over to this other tab, and this is a display campaign or display ad right here.
That's part of a display campaign. So, I'm on a different site, esquire.com. I'm not on the Google search engine. And the idea is, you know, I could just be, you know, reading an article, you know, looking at other contents.
But this ad kind of a display ad is sort of intercepting me getting in front of me, maybe based on the theme of the content that I'm reading or it, maybe it's a retargeting ad and is serving me something based on my previous, you know, website visits.
So, it's not, it's not like paid search where I'm demonstrating intent and I'm looking for something and I'm in research mode.
In this case with a display campaign, you're trying to sort of keep brands on that person's mind to kind of remind them that at one point they were interested or maybe tell them about a brand or a product for the first time, depending on the content of the page.
And obviously, they look quite different, right? Paid search is text-based. And this display campaign ad is very, very much a visual ad.
So that's it, in a nutshell, there's probably a lot more to discuss. And if you'd like to kind of get more into the nitty-gritty of the differences between a search campaign and a display campaign, then I definitely recommend going to https://app.hopps.io/session/create and speaking to an expert.
One-on-one all right. Thank you very much.

How Do I Obtain The Total Number Of Unique Users?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I obtain the total number of unique users in Google analytics?
So, to find the users, it's actually a very easy number to pull. So, from the home page, this number right here is actually the number of users.
The second place you can look at it is under audience and overview. And this will give you some more detailed metrics about the users, such as the total number of users, as well as new users, and a breakdown of the percent of new versus returning.
Now be careful. So, when you're looking at this report, the data here is going to be tied to the segment above.
And so, if you need to pull total users across the site, you want to make sure that the segments up here are empty and it's reporting out on all users.
So, you can see how the number went up quite a bit. And in this date range, there were 15,064 users Hope that helped.
If you need one-on-one help with Google analytics, just hop on to https://app.hopps.io/session/create to work with a live expert today. Thank you.

How Do I Edit In Bulk On Shopify?

Hi, this is Phil from Hopps help, where we try to answer your questions in two to three minutes. And today we're going to be answering the question of how to edit in bulk your items in Shopify?
So bulk editing is a really great tool. It's one of my favorite things in Shopify, and it specifically works with your products.
There is another option for bulk editing that you can use in the Google sales channel, but we're going to talk specifically about bulk editing in general, just within your products.
So on this particular Shopify account, I'm in the product section and all you need to do to bulk edit is select all here and then click edit products.
Or you can select a couple of products that you want, and then click add your products. For this example, I'm going to click, select all.
I'm going to go to edit products and here's where you can do a lot of different things. It's really, really great to use the bulk editor.
If you're trying to add barcodes and you've got a bunch of barcodes that need to add, or if you want to change pricing that kind of thing.
So what's cool about the bulk editor. It kind of works like a spreadsheet, so you can, you can move things around like, so, and then you can also edit the fields how you like, so let's take out skew, take out price, compare price as well.
And let's add in some different fields, right? It's not that title always stays there because that way, you know, what the title of the product is, and then you can edit fields here.
So we have a bunch of different options. So let's say I want to update my product type. Let's say I want to update my bar codes.
Let's say I want us to make sure that I had charged taxes on it, you know, that kind of thing.
Okay. So a couple of cool things you can do if you were on a PC, actually I think if you're on a Mac, it works as well.
So, okay, so you can see here that the charge taxes is not on this particular for these 11, these products here, right?
Okay. So here's what we can do. You can put your mouse on one of them, unlike the first black, and then if you're on a PC, you click control, shift down, or if you are on a Mac command shift down and it will select all, and then you can double clicker space bar and then we'll take it out.
And if I do one more click, it's going to put everything back in. Okay. There we are. And then if I click save, it's going to save all of that.
Okay. Really, really cool trick, very, very useful to bulk edit quickly. And then you can do the same thing with different, different words.
So like, let's say I wanted to have this say all three of these B dumbbells, or let's say, I want all three, three of these to say sinus, right.
Well, there you go. I've done my control shift down or command shift down and then I type it in and that can save suppose that really, really cool tricks, a really really good, really good things to do.
And yeah, it works really great. So that is how you bulk at it. This has been Thiel from Hopps help.
Let me know if you have any other questions hop over to https://app.hopps.io/session/create and contacting our expert team. And we can answer your questions there.
All right. Thank you.

How Do I Set Rules To Lower My CPR?

Hey, there. Welcome to Hopps help where we try to answer questions in two minutes. The question for today is how do I set rules to lower my CPR or my cost per result? Great question. So, we're going to start off in the ad’s manager and head over to rules right here. We'll go to press, create a new rule, and Tyrwhitt CPR or this for this example. Excuse me. Now, the next part is to apply this rule to whatever is best for your case. So, in this example, I'm doing it to all my active campaigns. So just ensure that if you choose this one, to make sure all your campaigns are published and next is the action. So, what is the result of this rule is going to be to turn off my campaigns? Right. Because the question is, how do I lower my CPR? Well, the next step to answer this question is to look at the conditions, which you can see here is cost per result is greater than blank. So, for this example, if I want my CPR to be less than five dollars or to be more than five dollars, I would put five dollars and I would add this as a condition and get rid of this one. So, as you can see here now, I have for this rule. The cost per result, greater than five dollars, so that means for this campaign or all my active campaigns, if the CPR reaches above five dollars, this campaign will shut off. So, this is one of the ways you can go ahead and lower your CPR by having automatically turn off your campaigns and turn them back on if you so choose based on the conditions you want. So, this example of CPR is better than five dollars. And of course, you can scroll down, you can customize it a little bit more based on the time of day, the lifetime range, and notifications. So, I hope that helps if you need one on one help with Facebook or Instagram ads hop on  https://app.hopps.io/session/create to work with a live expert today. Have a great day, guys. Thank you.