Hey there, it's George from Hopps and in this video, I'll be showing you how to set up custom columns in Google Ads. You might want to do this if you need to keep track of something that's not already built-in. I'll walk you through the steps of creating a custom column and using a formula to calculate the metric you need. By the end of this video, you'll be able to create your own custom columns using any of the metrics available in Google Ads. So, let's get started! And don't forget to refresh the page if your custom column doesn't update right away.
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