Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I analyze cart abandonment rate in Google analytics?
So, in Google Analytics, there is a default report under conversions e-commerce and shopping behavior. Now, this report will tell you all of the steps from session to purchase and what the abandonment rate was at each step in the funnel.
So here you can see of the 17,243 sessions, 2.49% sessions had a checkout, 0% had an add to cart.
So, this is the report that you can pull to get that data hope that helped. If you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.