How Do I Best Analyze Campaign Numbers?

Hey there, welcome to Hopps help where we answer those questions in two minutes, the question for today is how to best analyze campaign numbers?
Now it all depends on what kind of campaign you're running and what goals and objectives you have in place before you run this.
So I'm not going to go over a few of them to hopefully kind of hit where, uh, you might, where you might be at.
So, this one is, is what I call my, my most basic KPIs or my testing KPIs, where you focus on reach impressions, link clicks, landing page views, content views, add to carts purchases, just pretty much following the whole entire funnel.
And, more likely than not. You'll see the funnel going down as you go, uh, further into it. Um, so this is, these are kind of like my main go-to points that I look for just as a basic route now to kind of go a little more depth.
I have my main KPIs for pretty much,  in e-commerce where I focus on purchases upfront, I go into impressions, frequency, and I kind of keep track of all of these numbers and these data points that way I can make sure that the customer journey is adequate and is performing well and kind of seeing where I'm getting these numbers from.
So, or for example, if I want to look at my purchases, I have a few different options. I have like my Facebook purchases and are my website purchases.
So I kind of go off both data points. But now if you're focusing more on a video campaign or you want to go ahead and do targeting based off like a video watch,  Facebook has a great default,  filter.
If you go to like your column section here on the right, you'll see video engagement. Now they have app engagement, cross-device, whatever you're looking for.
And of course, if you ever have to customize your columns, that you'll go down here to customize them, but for example, they do engagement.
Then I can go ahead and see us say, I ran a campaign with a video. I'm able to see the impressions and then how many people watched it up to a certain point, uh, click through it or not or plays the total amount of place or on the right.
So, uh, there's definitely a lot of filters you can go to. So I hope that helped. If you need any help with Facebook ads one-on-one make sure to hop on https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Best Analyze Campaign Numbers?

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