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How Do I Configure The ROAS Of My Website Correctly?


Hopps Team

Hi there. Welcome to Hopps help we trying to answer commonly asked questions and under two minutes, the customer we're going to answer today is how do I configure the ROAS of my website correctly? So let's say you've configured your pixel and you're having issues with recording, your row as, and it's just something that seems off. So what would you do? How would you compare the analytics and then what would the steps be to trying to solve this? So let me first start off with a little bit of a passion or a warning, or, you know, whatever you'd like to call it. Facebook doesn't register about 30% of purchases. Okay. I've noticed that in my experience of being in commerce, that some purchases do not register. So keep that in mind when using this platform specifically, now, I haven't had that issue with any other platform. Facebook seems to have a little bit of a misfire. So how do we compare? So what you're going to want to do is, first of all, go to your ads manager, by going to and going through your ads manager, by going to the top left business tools and going to ad manager at the top. Now you're going to see something here that says columns, go ahead and click columns and click customize columns. There's going to be a few columns that you're going to want to add, to compare the stats to first, you're going to want to add a row as, so go ahead and do total row as and add that one. Okay. Apply. And it will pop up on your dashboard. Let's just do it right here so you can see boom rules then the next one you're going to want to do is purchases. Okay. So purchases right there and then do total purchases. So now you can see, okay, what is your ROAS and what are your purchases on the Facebook platform? You're going to need to pull up your analytics for your store. Now Shopify makes it very easy. Every website dashboard will be different, but they will all have an analytics section that should record the day-to-day statistics. Please compare these statistics to the one on Facebook. Most of the time, if you are doing a decent amount of volume, there will always be a small discrepancy. Okay. But if there is a big, big, big discrepancy, first of all, I highly recommend you creating a new pixel. So go to your business settings at the bottom left, go to pixels ad and create a new pixel. If you are still having problems, okay, there's a help section for Facebook. I highly recommend you contacting their help section further because it really shouldn't be a massive discrepancy. And if there is something that is not being configured correctly, because once you add your pixel to your website, it should automatically pick up the purchase value and row as with about a 20 to 30% misfire. So I hope that helped if you need any additional help with Facebook ads, make sure to hop on Hopps at to work with a live expert today.


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