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How Do I Correctly Set Up Facebook Pixel Conversion Tracking(It Tracks Only 1 Out Of 10) 2?


Hopps Team

Hey there. Welcome to Hopps help we answer commonly asked questions in two minutes. This is the second part of the question how do I correctly set up a Facebook pixel in my conversion tracking? So make sure you check out the first part of this video to understand where we are at now. So if you're watching it again, welcome back. Let's go ahead and finish this up. So as you can see here, we have that lead button or that lead tracking event we had just set up. So to go ahead and check that, go ahead and press finish, set up and you'll see that it is an actual thing. I'm going to press delete because I don't want this actually tracked, but I'm going to go ahead and show you what that would look like going back at up as yes. There you go back to the events manager. So here we are. So what are all the events and buttons you have just tracked? If you had done this correctly, you will see all the events that are right here now to go ahead and look at this. Let's go ahead and look at the contact one, for example, or actually let's look at the initiate checkout. As you can see here in the last 17 hours, Facebook's telling us that we have a total of three events, meaning three events that people have, or someone has initiated a checkout. But now, if I were to look at the little funnel, for example, right, if I were to follow it from the top from page view to view content from add to cart, to initiate checkout, to purchase, right? That's one giant funnel. You can see it goes slowly down, which is normal as it is going down like a normal funnel. And for example, I have zeros here and low numbers cause I just set it up yesterday. Like I said, so with that being said, it's important to keep these numbers in mind and your funnel to see if your funnel is working on your website, based on the events and the numbers, you can ask yourself, why are there so many dropouts when it comes to adding the cart to initiating checkout and then the purchasing, like what can we do better to make that experience for the customer much better. And then from there, we can see those numbers go up. So it's always important to keep that in mind when you're looking at these numbers, it's easy to get lost in the data, but make sure that you are on top of it, all doing it by taking a step back and looking at it from your customer's perspective and their journey. The second thing I want to touch on this is let's go ahead and pick view content. For example, as the event, you can specifically see this data alone by clicking on it and there'll be a dropdown like you see. And if you want to go ahead and, uh, manage the event or view details, it's all right here. They're easily laid out and easy to read. So if you have any questions about this or how to set it up properly, reach out to to work with a live expert today. Have a great day, guys. Thank you.


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