How Do I Create A Conversion Action In Google Ads?

Hi there. Welcome to Hopps help we try to answer commonly asked questions in two minutes. The question we are answering today is how do you set up conversion actions in Google ads?
The first step is to go under tools and settings conversions, Click on the plus sign to add a conversion. Now there are different options here, depending on what type of conversion you want to set up.
The most typical is a website action. Yeah, The category helps track different groups of conversions. If there are a lot of different actions you want to track select whichever one is most relevant for the action that you want to track.
In this case, I'll be setting up a purchase tag. Now under the conversion name, I typically like to also include the settings, which are the view through a number of days and the click-through number of days.
So this is a purchase 30 Day quick, so 30. See I abbreviated. And one day view. This also will by default be using a last-click attribution model.
So I will put that there, this is a purchase and so purchases might have different values. So I'm going to select use different values for each conversion.
I want to track every purchase. In some cases, if this was a lead, for example, that you're tracking, you might just want to select one for a unique, and then these can all be changed as well.
But these are the default settings that I'm going to stick to. Okay? And these are the different attribution models available.
Once the tag is set up, you'll now need to be installed on the website. Now I generally recommend using Google tag manager for this.
If you don't already have that setup, I recommend looking into that. If not, you can always hard-code the tag on your site.
Or if you have a developer that you work with, you can email them the tag directly. In this case, I'm going to install the tag myself.
And these are the scripts that need to be copied along with that event snippet that goes along with the purchase.
So this tag is what's called the universal tag, and this needs to be placed on every page between the head tags on your website, Right?
This event's snippet only needs to be placed, uh, and, and run when the event that you're trying to track occurs in this case would be a purchase.
I have it set on page load. So this would go for example, on the thank you page, uh, after a purchase.
And that's it. Now, if everything is set up correctly and you test your tag, you'll see that the tracking status will turn from unverified into verified.
And that's how you can verify that the CAG is working correctly. Hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create, to work with a live expert today.
Thank you.

How Do I Create A Conversion Action In Google Ads?

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