How Do I Create An Audience Of People To Whom The Brand Is Remotely Connected?

Hi there. Welcome to Hopps help the question we're going to answer today is how do I create an audience that is connected to my brand?
So, what is the best way to create an audience that is connected to my brand? Well, luckily for Facebook, we have something called the Facebook pixel.
Now, what is the Facebook pixel? The Facebook pixel is a string of numbers, which is these numbers here. It's called the ID that gets attached to your website or your lead capturing website, or any website application, anything that you want to track, right?
And it tracks page views leads it attracts purchases. It tracks all the events that happened on your website, right? And as this happens over time, you're naturally already building an audience for your brand.
So your brand is, is already, is basically being built. I would say passively once you have your pixel connected to your store, right?
Cause all the events that happen in your store are going to add to this pixel and we can use this data.
Okay. We can use this pixel data to make targeted ads towards the audience that's connected to our brand. Now the video would go on for too long.
If I was to show you how to set up a pixel, how to put it on your website. So the only thing I really want to show you real quickly is how you would make the ad attached to the pixel that you have.
So what you're going to do is go to business.facebook.com, click on that big green create button, go to the new campaign.
Okay. Once you create the campaign, you got a new campaign and go to the ad set. So fill out all the information and campaign and go to the ad set.
And here you can actually choose a conversion event. Now your pixel should be attached already to the ad. Once you create it, if not go ahead and attach your pixel to the ad, click down here.
And now you'll see all of the different steps on your website that you have, right? So these are all the Curt, the purchase, the leads, people that have scheduled for this to speak to you, that searched on your website and you can create conversion events.
I'm sorry. You can create ads that are like these conversion events in order to find more people that are like your brand, right?
So I hope that helps if you need help with a Facebook ad specialist, just make sure to hop on https://app.hopps.io/session/create  to work with a live expert today.

How Do I Create An Audience Of People To Whom The Brand Is Remotely Connected?

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