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How Do I Do Location Targeting At The Campaign Level?


Hopps Team

Hi there and welcome to Hopps. My name is Ken and I'm a certified, vetted expert in the areas of Google ads and Google Analytics. And today we're going to chat about location targeting at the campaign level. So, with that being said, we're going to jump right in. This is our test account for Hopps. And so, on the left-hand side, you'll see we have an area for location. So, under locations, you have areas for targeting positive locations, areas you want to have your ads show up in, and negative locations. So, for positive locations, you can click on the pencil icon and either add entire countries. Usually, a lot of individuals either would do radius targeting. So, if you have a brick-and-mortar location you're trying to drive traffic to, you can actually target or on your Google my business location or a specific address. Or if you target multiple states' postal codes and things like that or cities, you can also target those there, hit the save button. You can also exclude. So usually what we say is if you're going to go ahead and target only specific geographic areas, do it for specific cities or postal code hobs. Experts can help you with this because they have years of experience and can really help you refine your targeting needs. Feel free to book a consultation with one of our Hopps experts today.


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