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How Do I Exclude Users Who Have Already Purchased A Product Through My Facebook Or Instagram Store?


Hopps Team

Hey there. Welcome to Hopps help we'll answer commonly asked questions in two minutes. The question for today is how do I exclude those who have purchased? So for this question, essentially, you were building your remarketing campaign to where you want to go ahead and include and exclude certain audiences that have interacted with your business, whether they have purchased or added to cart, or even just view content. Right? So how do we exclude all those who have purchased? Because maybe we want to just target those who have only added to the cart. Right? So to start, we will go ahead and go to audiences by going to business tools here and finding and selecting audiences. Once it loads up, you'll see your list of audiences like you do here. Like you see mine if not, no worries. Go ahead and go to create an audience as this is what we will be, and go to custom audience website is our source. Cause our, this is where our pixel is installed. Once it loads up, I'm gonna go ahead and select the right pixel. You can see that this is an active pixel as this is green. And another one is red, for example, right? So I know this inspiring and working properly. Great, so now this is the foundation because I'm going to go ahead and end this, and we'll be all website, visitors, and past 180 days and exclude everyone who has purchased. Right. I let me backtrack. The second retention is essentially the time of what, when you want to target, right? So the max is 180 days. So essentially what one's telling Facebook is that if I were to just leave it like this, this audience, right? If I were to create this audience, I'm targeting everyone who has visited the website in the past 180 days, whether they bought something or not. Right, but I'm going to go ahead and do this, but essentially exclude everyone has purchased, right? So I'm gonna go ahead and select this exclude people button, make sure and ensure that the pixel will the same. I'm going to go ahead and do for the events, select events. I'm going to go and find and select a purchase. And I'm going to go in and match it to the 180 days. But I don't have to, if I don't want to, um, I can view however many days, but I'm going to do what, what would make sense in this situation? Of course, I can keep refining it by Euro parameters or device types, but essentially this is okay with me and I'm going to name my audience and create my audience. And once that's all good to go, you'll see it. Load, press X, and then you'll see it right here. Test audience, give it about 24 hours for it to update maybe a little bit less. And it'll give you a good estimate of the size of the audience. And it looks like it's ready to go. So I hope that helped. And it answered the question. If you guys need one-on-one help with Facebook or Instagram ads hop to work with an expert today, have a great day. You guys thank you.


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