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How Do I Force The Platform To Lower Bids During The Morning?


Hopps Team

Hi there. Welcome to Hopps help where we try to answer commonly asked questions and about two minutes, the question that I have in front of me today is how do I force the platform, meaning the Google ads platform to lower bids in the morning? So you do that from this tab right here, ad schedule. So I'm inside of my demo account. I've created it just for the purposes of this video. Um, just some sample ad scheduling. You can see I've created, um, and by ad scheduling, I mean, you know, kind of a calendar and which the ads are going to run. So basically the way you use this to lower bids strategically at certain points during the day, or, you know, for multiple days during the week, you create time blocks and you can see this one right here is every Monday from 12:00 AM to 6:00 AM. So for that time block, if I want the platform to lower bids, I come in here under bid adjustment, and I just do decrease. Let's say I'm pretty serious about the platform lowering bids during this, um, you know, these early hours in the morning, let's say plea, you know, I can, I can do like a 50% decrease or, even more aggressively, 75%, whatever you want. So you hit save and, and really that's it. And if you want to select multiple, obviously you tick multiple boxes and you can use, this edit option here at the top, change that adjustment. So that's all you have to do. I hope this helped, if you would like additional one-on-one Google ads to help, please go to today to get started with an expert live. All right. Thank you.


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