Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I generate additional parameters to the basic ones of the UTM that are read by GA or Google analytics without breaking the UTM?
So, let's take a look. So here is a website link with the UTM parameters upended at the end. So, we have a UTM campaign, UTM source, UTM, medium UTM term, and UTM content.
Now by itself, these UTM parameters cannot be broken. So, Google analytics will read the values of these parameters. And these are all of the available UTM parameters that Google will look for.
What you can do is if you want it to pass through different data, into a different platform, you use the emperor Stan, and you can name the parameters, whatever you want.
So, this could be a parameter, one value, one, add another emperor. Stan could be programmed to your value to now by itself.
If you're using these to track something, Google analytics is not going to read those additional parameters. There is another, you know, depending on what platform you're using, there's going to be specific parameters like UTM for Google analytics that you'll need to use.
If there are additional data that you want to pass through into Google Analytics, you just need to customize the value that's being upended at the end of each UTM parameter.
So, if I wanted to change the value and pass more data into the campaign name, then I can put it in different words here.
And usually, this will be something that is dynamically pass through. So, it might be a keyword and there are different values like this for ad platforms or any other source that you might be using.
Hope that helps. If you need, one-on-one help with Google analytics, just hop on to https://app.hopps.io/session/create to work with a live expert today.