How Do I Get My TOF Roas Above 1?

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Hi there. Welcome to Hopps out where we try to answer commonly asked questions and under two minutes, going to answer today is how do I get my top of funnel row as above one? So before we even begin at looking at Facebook settings, I just want to point out that, you know, optimizing your landing page is going to be a vital key and also optimizing your row ads. So don't just look at one part of the puzzle, right? Look at the other part. And so I'm going to show you a few things that will help inside of Facebook, but please keep in mind that this is half the battle, right? The other half is on your landing page and what you're offering to your audience. So with that being said, let's get started. So in your Facebook settings, you're going to go ahead and see your campaigns, right? So if you don't have any campaigns right now, go ahead and create one. But for this video, we're just going to edit an existing campaign. So go ahead. And when you're creating or editing your campaign, what you're going to do is go to the ad set over here on the left. And you're going to scroll down to the audience because what I want to talk about in this video is detailed targeting. Now, why is detailed targeting important for the top of the funnel? It's important because this is the initial audience that's going to see your ad. And a lot of the time, just by changing your detailed targeting, you may have different results. And it's amazing how different the results can be because this is how Facebook works. To test this. Another thing you could test is your locations to see if maybe a different location would be better for you. But I've noticed that the US does quite well and the age will also depend. Gender will depend on your audience. These are things that I don't want to give you too much guidance on because you should know a lot about age and gender. I would hope of your own business, but the detailed targeting is so important when it comes to the top of funnel success because you can stumble across a bowl of mine when it comes to experimenting with detailed targeting and Facebook. So I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on to work with a live expert today.


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