How Do I Know How Long Is Enough Time To Conduct A Prospecting Campaign?

Hey there. Welcome to Hopps help we're going to answer commonly asked questions in two minutes. The question for today is how do I know how long is enough time to conduct a prospecting campaign?
So, in other words, how do I know when to turn off my prospecting or top-of-the-funnel campaign based on the data?
Right. So that's a great question. And I'm going to run by some other key performance indicators or KPIs. I call it that helps me kind of gauge the audience when I first tested it.
Right. So, I'm going to go ahead and scroll down. As you can see here, I start off with purchases, but I really want to focus my attention on the very first number right here at CPM of cost per 1000 impressions as this kind of gives me a good idea of the audience I'm bidding into.
So, for example, if I'm running a few different campaigns that are testing different audiences and each ad set is different, I can get an average CPM of the, of the, of my campaigns that I have, and then understand what audiences are more expensive than the others.
And then maybe try to manipulate my ads that way and vary them and see if that helps. But this number gives me a good idea of the audience I'm bidding into the next one, of course, is my CTR and my CPC, or in other words, click-through rate and cost per click because this CTR or costs or sorry click-through rate will give me a good idea of how my ads are doing essentially the image or the copy I have, because if my, if my CTR is high, I know that my headline or my primary texts or whatever it is, or that, that manipulation I have in that certain ad works because I know that it gives is giving me a high CTR.
Now it can be said about the opposite, right? If I know that this variety of ads has a low CTR, well, maybe it's my image.
Maybe it's a copy of, maybe it's not responding to this audience. Well, then I will look at the audience level and see, okay, well, is it responding overall to the audience based on the impression, is that the CTR on the ad level?
Right? So, all great things to keep in mind when, when running an engagement campaign. The biggest thing I also want to mention too, is that do not make any decisions as in turning off campaigns without looking and understanding the data first, because if you turn off a well-performing campaign based on a few numbers that you're looking at that, so it makes sense for maybe the last seven days or whatever it is, but overall doing good and you turn it off.
It can really drastically affect your, your business for example, or even your ad account. So, I'll go ahead and also follow along with the anomalies that go through the whole entire funnel, because people do go through the whole entire funnel and purchase something at the very end.
And those were always great too, that I would track every piece of data from the very beginning to the very end and make the decision based on the data alone.
So I hope that helps it will help with Facebook ads hop in a https://app.hopps.io/session/create to work with a live expert today, have a great day.

How Do I Know How Long Is Enough Time To Conduct A Prospecting Campaign?

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