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How Do I Know If You Are Capturing The Right Audience With Facebook Pixel?


Hopps Team

Hi there. Welcome to Hopps help the question we're going to answer today is how do I know if I'm capturing the right audience with Facebook pixel? Or how do I know if my events are being tracked properly? Very good question. So, the first thing you're going to want to do is to go to your Facebook pixel. You'll do that by going to your settings, going to data sources, and then clicking pixel. Once you get to your pixel page, you will arrive at a page that looks very similar to this. Now your pixel events are categorized by different event names. So, a page view is going to be the first one. You have added to the cart if your e-commerce purchase lead form filled out, right? So, it's going to be different events. This is the page where you'll be able to see if your events are being tracked properly. So, when you set up your pixel, you want to make sure that you run through the test, that the pixel does give you an order to make sure that the pixel is working properly. And then if you would like to do a test run, so to say, and buy something from your website or fill out your form, you could potentially do that, but they do offer testing features within the Facebook ads manager. So I hope that helped if you need one-on-one help with a Facebook ad specialist, just hop on to work with a live expert today.


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