Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we are answering today is how do I know the exact time of your conversion in Google ads?
So the short answer is you're not able to get the exact time of a conversion Google ads, but what you can do through the reporting is identify the date of the conversion and hour.
The conversion occurred based on the time zone settings in your account. So easy way to do that is to just go to their report builder.
And I'm going to build one from scratch. So, what you want to do is first add your date dimension. So I'm going to add the day and hour of the day.
Yeah. Okay. Now, an important thing to know about Google ads is when a conversion occurs, the default conversion metric is reported based upon the date and time of the click, not the date and time of their conversion.
So if you're using a standard look-back window of 30 days, someone could have clicked on your ad. Let's say, a week or two ago, and then converted, Google will record that conversion to the date of the click, which would have been one to two weeks ago.
So what you need to do instead to view the date of the conversion is pull in a different metric and it's called conversions by conversion time.
And they also have a conversion value in all conversions. These are conversions that are not being tracked as a account level conversion.
So, this allows you to then pull a report that has the date hour of day, and then the conversions by time, which is Google's metric of measuring the conversions of the date and time that they occur down to an hour level.
So, this is about as accurate as you can get with the exact time, if you needed a higher level of accuracy, you could also run a similar report like this in Google analytics which will get you down, which has E dimension for the minute.
The only difference is Google analytics well could attribute conversions to other channels. So, you might, so it uses a last non-direct click attribution versus Google ads.
You're you can use different attribution models. So those would be the two primary differences. Both are effective though. So hope that helps if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.