Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. My name is Frank, and the question we're answering today is how can we gauge engagement in Google analytics by page?
So this is a really popular topic right now because the new Google analytics for accounts do not have bounce rates.
So Google has decided to retire that metric because it paints an impression and there's a lot of contexts that has to be added to make the impression make sense.
But what we have instead now is the engagement rate. And so if we take a look at our Google analytics for the count here, and we come over here to the left-hand side underneath our life cycle, we have engagement and engagement is going to open up a whole, a whole bunch of beautiful reports for you.
We'll go ahead and go to the overview first because I think that this is a great place to start. This will actually allow us to see our average engagement time engagement sessions per user and an average engagement time per session.
So some pretty useful metrics, but if you're trying to get information by individual pages and you want something a little bit less aggregated, we can actually go to pages and screens over here on the left.
And then if we scroll down past this bug report, we'll actually be able to see here that page title and screen class will show us essentially what pages on our website by their title were visited.
And then also now we get these similar metrics and sometimes even very specific metrics if we're tracking them on our website.
So this is how in the new Google analytics for an account, you want to measure user behavior and your engagement rate, as opposed to the old way of bounce rate.
I hope that helped. And if you need any one-on-one help with Google analytics, just hop on https://app.hopps.io/session/create to work with a live expert today.
Have yourself a good one.