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How Do I Manage Target ROAS / Maximize Value With A 30-day Sales Cycle?

H

Hopps Team

Hi there. Welcome to Hopps, help where we try to answer commonly asked questions in two minutes, the question we are answering today is how do I manage a target row as, or a maximize value bidding strategy with a longer sales cycle, such as 30 days or longer? So, by default what do you want to do is change the settings of your conversion, right? So, if you have a longer sales cycle, let's say over 30 days, and the default looked back window on a Google conversion is 30 days. You won't be capturing all the conversions. So the way to fix that is to edit the settings of the conversion that you're tracking, and you can change the click-through window or the view do window, which is the number of days that I will look back and attribute conversions up to a maximum of 90 days. So you'll want to align this, look back window to the length of the sales cycle that you're trying to track, okay. Cases, in this case, I'm going to set a maximum of 90 days. I will save that done. And that's it hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with the life expert today. Thank you.

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