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How Do I Organize My Google PPC Keywords?


Hopps Team

Hi there, and welcome to Hopps help where we try to answer commonly asked digital marketing questions in about two minutes. So, the question I'm looking at right now is how do I organize my Google PPC keywords? That's a great question. It's obviously related to Google ads. Pay-per-click advertising I'm inside of a demo account and I am on this ad groups tab. And the reason I'm here is that ad groups are the answer. Ad groups are how you organize your PVC keywords. You need to create an ad group, basically for each distinguishable topic. So, in this case, I've got, let's ignore this demo ad group, these other two website designs in Google ads help. You can see, these are two clear two clearly different categories. Thus, they need to be separate. And the keywords that go with each topic, they're going to live in, in these ad groups by themselves, right? So, you don't want to combine two, these two ad groups and have all the keywords mixed together. It's not good for various reasons, including performance. Let me click inside a website design and show you some of the example keywords that I've, that I've put in here, just to give you a clearer idea. So, things like web developer, service website, designer, Dallas, you know, website design company. So those all fit the theme, right? And then I'm going to go into Google ads help, and we're going to, we're going to see the same thing. It's just going to be a different topic. So, everything that ties back to the theme, Google ads, agency help a couple of other ones. So, at the end of the day, the best way that you can organize your PPC keywords is to think about ad group structures, stick to your ad group themes. Only put keywords that match the theme inside of an active group. And that's how you are going to build, some productive campaigns. So, I hope that helped. If you have any other questions and want to talk about Google ads more definitely go to today and get started with a live expert. Thank you very much.


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