How Do I Organize The Testing Phase Of Facebook Ads?

Hi there. Welcome to Hopps help the question we're going to answer today is how do I organize the testing phase of my Facebook ads?
So, I'm going to go over a few things that we could do to organize the testing phase. The first thing you can do is change the name of your ad.
So, these are all your ads. Go ahead and click on this pencil next to the campaign, name, and name of the ads.
What you would like to name them so that we can organize them through names. That's one way, another way is the delivery time.
So, you see here, it says delivery and there's a little arrow pointing up. Go ahead and just click on this arrow once or click on it again.
And depending on the status that you have in the delivery section here, there'll be in draft active learning. If you click this arrow, it will sort them all by the same status to be able to easily get to the learning phase.
Now, another thing to look at is something called columns. So if you own the columns over here at the right and go ahead and click on it and you click on customize columns, okay?
These are all different ways that you can customize your columns with Facebook. So you can customize all different sorts of indicators and things that you're looking for.
Now, what are some of the better KPIs for your business? This is something you're going to have to do a little research for on your own terms.
A couple of things I like to measure is cost because this will show you how much cost you're spending or amount spent, I think is what it's called.
You have the amount spent cost per result is a very good one. And Rojas is also another very good one for e-commerce stores.
Again, if you're not doing e-commerce, I would highly recommend you finding stats for the business that you are in. So I hope that helps if you need any additional help with Facebook ads, just go to https://app.hopps.io/session/create, to work with a live expert today.

How Do I Organize The Testing Phase Of Facebook Ads?

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