How Do I Retarget An Email List?

Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is how to retarget an email list?
So we start here in the audience section, you'll get here by going to business tools and then go, and audiences.
So go ahead and go to create audience custom audience, and then go to the customer list. So Facebook will go ahead and have you downloaded a template file if you need it.
So let's say that you have a CSV file, like our base basic Excel spreadsheet of email phone, and all like this stuff.
So you'll go ahead and download the template and it looks something like this where we have the email phone, first name, last name, all that good stuff.
The important one to keep in mind here is the value. Uh, that what value is essentially is I, Elizabeth Olsen Olsen, for example, spent $20 maybe on a t-shirt where as opposed to Andrew who spent $1,300 on a different product.
Right? So that's the value of that customer, which can be used for deeper retargeting to look like audiences, whatever. So from here, you'll go ahead and upload it.
So you'll press next. Now it'll ask you if you have a customer, so a customer value. Yes. So yes we do.
We'll check this. All right, we'll go ahead and upload the CSV file. So we'll go to value and then that's the name of the file, right?
And then we'll go ahead and just make sure that all the columns match up that this is zip city. It all makes sense.
So it's very important that on this one, when you have this ready to go, that all your headers match exactly what Facebook has.
Cause it'll be a pain to kind of go back and try to fix it. If it doesn't match. So always best to kind of keep it there and essentially you'll press important create, and then you'll go ahead and upload it from, from there.
And then you're able to go ahead and pick it from your audience on the ad set level. So I hope that helped if you need one-on-one help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.
Have a great day. 

How Do I Retarget An Email List?

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