How Do I Run Google Ads Campaigns And Create An Audience For Remarketing Purposes Excluding People Who Have Purchased That Specific Product Only?

Hi, this is Theo from Hopps, and we're going to talk about how to basically target certain audiences in your remarketing campaigns or retargeting campaign.
So I'm going to hop into my retargeting campaign and, just show you here. I'm going to create a different ad group.
But first let's talk about the current ad group you see in front of you. I have a an all visitors audience going right now.
I labeled it as all visitors. So this just means any single person that's come to my website. They will get re-targeted with a Google display ad on the various Google, of platforms and availabilities outside of Google shopping.
So if I go to the plus sign there and start another ad group, I will show you where you can grab your audiences.
Now, I don't think you're able to actually do it per product, but you can do specific audiences based off of what the Google system can provide for you.
So the first thing you're going to do is come here to this point portion, you're going to go to browse and then you're going to go to how they have interacted with my, with your business.
Okay. Then you're going to go to website visitors, and now you have the option here to target all converters, meaning all people who have purchased a general visitors, right?
You have the all visitors option there. You also have past buyers. Yes  product viewers specifically and, shopping cart.
Abandoners okay. So a couple of different ways you can go about doing that, but that that's pretty much it. I just wanted to show you, show you that how you can do that, but also have these other options here.
You can create a custom audience first. You have to  actually have to create the audience. So if you wanted to get more specific to a certain type of product, I believe you can.
But you just make sure that you have to create that custom audience and you have to have some data for that audience built up first before Google can start to actually display that ad.
So my recommendation would be to go forward with, kind of, you know, targeting people who have previously abandoned the cart or have previously purchased from you.
And that should probably help generate, um, some data. And then you could probably build a custom audience off of that.
All right. Hope that answers your question and, have a good day. Thanks.

How Do I Run Google Ads Campaigns And Create An Audience For Remarketing Purposes Excluding People Who Have Purchased That Specific Product Only?

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