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How Do I Set Rules To Lower My CPR?


Hopps Team

Hey, there. Welcome to Hopps help where we try to answer questions in two minutes. The question for today is how do I set rules to lower my CPR or my cost per result? Great question. So, we're going to start off in the ad’s manager and head over to rules right here. We'll go to press, create a new rule, and Tyrwhitt CPR or this for this example. Excuse me. Now, the next part is to apply this rule to whatever is best for your case. So, in this example, I'm doing it to all my active campaigns. So just ensure that if you choose this one, to make sure all your campaigns are published and next is the action. So, what is the result of this rule is going to be to turn off my campaigns? Right. Because the question is, how do I lower my CPR? Well, the next step to answer this question is to look at the conditions, which you can see here is cost per result is greater than blank. So, for this example, if I want my CPR to be less than five dollars or to be more than five dollars, I would put five dollars and I would add this as a condition and get rid of this one. So, as you can see here now, I have for this rule. The cost per result, greater than five dollars, so that means for this campaign or all my active campaigns, if the CPR reaches above five dollars, this campaign will shut off. So, this is one of the ways you can go ahead and lower your CPR by having automatically turn off your campaigns and turn them back on if you so choose based on the conditions you want. So, this example of CPR is better than five dollars. And of course, you can scroll down, you can customize it a little bit more based on the time of day, the lifetime range, and notifications. So, I hope that helps if you need one on one help with Facebook or Instagram ads hop on to work with a live expert today. Have a great day, guys. Thank you.


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