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How Do I Set Up Different Daily Budgets For Facebook Ads?


Hopps Team

Hey there. Welcome to Hopps help where we try to answers the questions in two minutes. The question for today is how do I set up a schedule for different daily budgets for different days of the week for Facebook ads and what would be the effect of my campaign? for what they're asking here essentially is they have these three assets, for example, as you can see, your kind of already built it out where I have money through Wednesday for this first ad set Thursday through Friday for a second asset, and then the weekend for the third ad set. So essentially what they're asking here is that we had three different assets. How do I turn them on and turn them off throughout the week, paying on what days I want them to run alongside a $5 budget a day? So, to start off with this question, it's a two-part question, but I'm gonna try to answer it in one video. So, the first thing is that you want to make sure that you are on that $5 a day. So, make sure that you are not running a CDO strategy as this will throw off your whole entire daily spend now to make sure that you're spending $5 a day per ad set. For example, go ahead and go to the, go to your ad set level, scroll down to budget and schedule and make sure that this is $5. And also, if you wanna send an end date as well, then you can too. So now to make it turn on and turn off at different times of the week will not be on any of the campaign assets or even the ad level. It'll actually be, what's called a rule. As you see right here, it's a rule. So now a rule essentially is a rule telling Facebook ads what to do. So for this example, I'm going to stick with this Monday through Wednesday, ad set, and support to have it checked off that way. It's easier for you to keep track of what you're doing. So, for example, I have money though, was it checked off? As you can see here, apply the rule to one asset that is checked off here. So, my rule name will be Monday through Wednesday for this, for this example. Now my action is, for example, I want to have it turned on Monday through Wednesday. So, my action will be turned on asset condition. Think of this as a trigger. I don't need any triggers for this one because I'm not trying to have notify me or do an action based on certain audit results I get. So, I'm going to go and just cancel this off. Since all I'm doing is just a timing rule, not a condition rule. I'm going to go down to schedule and go to custom. Now here's where you can go ahead and create this rule to turn all your assets on are the ones that you want to have turned on. So here I'm going to have Monday, Tuesday, Wednesday from 12 to 12. So now I know that for this action, isn't turned on Monday, Tuesday, Wednesday, and then it can also notify me if I like it or anyone else, I want to make sure to get notified as well. So from your oppressor, create now make sure that you're not done here because now what you're telling Facebook to do that you have turned it on, but now you have to turn it off, right? So that also has to be a whole other rule you have to create by doing the same thing, going to create a new rule. But this time you'll go to turn it off that set on the days that you do not want to be running. So you'll be every day beside the days you want running and they create. So I hope that helped if you need any one-on-one help with Facebook ads or Instagram as hop on a Hopps at to work with a live expert today, have a good day.


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