How Do I Target My Competitor's Keywords?

Hi there and welcome to Hopps. My name's Kennan. I'm a certified vetted expert in the areas of Google ads and Google analytics.
And today we're going to talk a little bit about, should you target your competitors and their keywords? So the thought process being right if you're tar targeting a Fortune 500 company, and it's a very high volume competitor-based keyword, that's going to be a very expensive game to play.
So usually what we suggest doing is strategizing. Maybe we have the main campaign with a higher per-day budget for our own brand and our own types of keywords.
We've researched. We're trying to target with a secondary campaign, with a smaller budget targeted towards our competitors and some of their keywords and phrasing for either their services or products.
This is something that our Hopps experts can easily advise you on book your consultation today to get more insights and further in-depth expert level Advice. https://app.hopps.io/session/create

How Do I Target My Competitor's Keywords?

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