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How Do I Understand The Quality Score Of My Keywords?


Hopps Team

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in about two minutes. The question I've got in front of me here today is how do I understand the quality score of my keywords? So I'm inside of a demo account demo campaign, and I've gone to the search keywords tab, and I've made sure that I have these four columns pulled up the quality score, expected, CTR landing, page experience, and ad relevance. The latter three are the three components that make up a quality score. And you could see as I'm hovering over the titles here, Google ads give, uh, gives me a little bit of context, a little bit of explanation as to what these things are. There's also, the helpful learn more link at the bottom. So definitely playing information available at your fingertips. If you want to understand what these things are. And if this demo campaign had more data, you would be seen numbers from one, from one to 10 in here in the table. Uh, and those ratings would also give me an idea of what Google thinks about the quality score of my keyword. And then again, you know, that's going to be based on these three components here. Um, but yeah, the question is about understanding quality score. I think hovering over each one of these columns is a great way to, kind of educate yourself a bit on what the definitions are and what Google is evaluating when it comes to giving you a quality score rating. Uh, so I hope that helps answer this question. If you want to dive deeper with an expert and talk more about keyword quality score, because there's a lot to it, please go to today and get started with an expert. All right. Thank you.


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