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How Does Blocking Cookies Browsers With The Facebook Pixel Work?

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Hopps Team

Hi there. Welcome to Hopps help where we try to answer commonly as questions in two minutes. The question we are answering today is how do you browsers that block third-party cookies work with the Facebook pixel? So the short answer is browsers such as Safari or Firefox that have already committed to blocking third-party pixels allow Facebook pixel as well as Google Analytics tracking to work. And the reason for that, and I'm using this like Facebook. For example, if you go to events manager under settings there is a setting for the cookies where you can enable first-party cookies. So basically what this does is first-party cookies are set by your website and they share data with Facebook when you have this option turned on. So browsers like Safari and Firefox wouldn't block, any of that type of tracking from occurring and the same goes for Google analytics. Now, what you have to be concerned about is a separate type of technology in the browser. If you have an ad blocker installed such as Ghostery. So those can block scripts from running, such as the Facebook pixel or Google analytics, and that would indeed prevent those pixels from tracking actions on your site and to, to work around that there are different implementations. You might be reading about it such as server-side tagging where the tracking occurs from the server instead of the tag firing in your browser. But for right now, I would say most of what you need to track, it can be done through the Facebook pixel, as well as Google analytics running through the browser on the client-side, and the first party and third party cookies are not really a factor when it comes to these tags that are right. So hope that helped if you need one-on-one help with Facebook, just hop on https://app.hopps.io/session/create to work with a live expert today. Thank you.

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