How Long Should I Run Campaigns Before I Start Analyzing Metrics And Decide Which Ads To Keep?

Hey there. Welcome to Hopps help out where we answer commonly asked questions in two minutes. The question for today is how long should I run campaigns before I start analyzing metrics and decide which ads to keep?
Okay. So, the biggest part of this question is, is right at the beginning where they ask, how long should I run these campaigns?
Pretty much before I do an action as I turn it off. I turn it on. I make edits on the headlines or whatever the case may be.
How long should I, should I wait until I make these edits? So, the question should really be what data do I need before I can make those calls?
Like, what will the data tell me that will tell me which way to go? So, is this the edit? Is this edit the right one to make based on the data?
So for this example, I obviously haven't run any of these campaigns at four. So, I had no actual data to show, but I do want to point out some KPIs or some key performance indicators that I watch out for that.
Tell me when to make the adjustments. So, on the ad level, or I'm sorry, on the ad set level, I'll always watch the reach, the impressions.
I watched impressions more frequently as well, but the biggest one, I always reach out for CPM the cost per 1000 impressions.
So, this kind of gives you a good ballpark of the ballpark I'm playing. And I guess you can say, because if I'm getting into an audience that is too high and the cost per thousand impressions is above the average, for example, then I'm like, okay, well this tells me that this CPA, or this cost per acquisition, if I were to get a sale off of this or whatever the events maybe if I'm doing a lead generation, that's the CPA or the cost per acquisition might be able to higher due to the CPM being hired because the audience is a little bit more pricey too, to bid into.
So, I always watch out for that. And then of course I followed down the funnel, but who's clicking or who's, you know, w watching it, clicking it, and so on and so forth all the way down to purchase.
If you can see right here, boom, website leads or purchases. So, depending on the campaign and running from there on the ad level, I go to check, let's say that I have these three ads, and I can see one outperforming the other due to maybe the headline change or the campaign, or sorry, the contents is different or whatever the case may be.
I can go in and take that and scale it up or scale it down if it's not doing so well or vice versa.
So, I hope that helped if you guys need one-on-one help with Facebook ads, hop into Hopps at https://app.hopps.io/session/create  to work with an expert today, have a great day.

How Long Should I Run Campaigns Before I Start Analyzing Metrics And Decide Which Ads To Keep?

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