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Is There A Relationship Between The Age Of The Audience Advertised On Facebook And The CPM?


Hopps Team

Hi there. Welcome to Hopp help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is, is there a relationship between the age of the audience advertised on Facebook and the CPM? The answer is yes. And today I'm going to go over a small example and the reasoning, why, so CPM may be higher if there are fewer impressions to serve at those age ranges because there is less activity from people of that age. So for example, if people age 40 plus spend 10% less time per day on social media than people age 18 to 35, then there will be 10% as many impressions to serve, which will then affect the price of your delivery. Right? So yes, age does have a direct correlation with the CPM of your ads. So I hope that helped if you need any additional help with Facebook ads, just make sure to hop on to work with a live expert today.


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