Hey there. Welcome to Hopps help where we answer commonly asked questions in two minutes. The question for today is should I allow only the best ad in my ad set to be published?
Great question. So let me go ahead and explain it by showing you what that exactly looks like. So, I'll go ahead and go to edit my campaign.
So, as you can see here, I have one ad set with the one winning ad, starting not ad set one winning ad, right?
So essentially, I tested this, this variation with this audience and it works. And so now, so this question is asking you to say, I only do this where I have one asset and one winning ad because I know it works and maybe I'm doing it doing this in a conversion campaign.
So what I recommend this, no, because at this point, depending on what strategy you're doing. So for example, I'm doing a CBO strategy where I'm distributing my budgets between different assets, for example.
So let me show you how I would set this up, that when I'm testing multiple things at once, but still performing at the right level with the winning ad.
Right? So for example, I'm going to go ahead and just quickly duplicate this ad set that way I can show you how easy it is to do this too.
So I'm going to go ahead and here's my new one. I'm going to name it adds the number two and here's my winning ad.
I'm going to go in and quickly duplicate this as well. I'll do winning ad variation one, right? I'm going to go ahead and just change the head or I'm going to change the primary text.
I'm going to get rid of this right here. Perfect. That's my variation change, right? I'm going to go ahead and duplicate this quickly.
Duplicate the original, that way. It all stays within the same ad set, change this bad boy to variation to, to now I can go ahead and change whatever I want here.
So I'm going to say variation two, or you would put a different primary text, for example, right? And then this is how I would have run it with, with this structure.
And of course, if I wanted to build it out with multiple assets, I can too, instead of running it with just one ad set and one, because now you're betting all your dollars onto this one, still working, right?
When at the same time, I can really still test with different headlines, maybe different images, for example, or whatever variations I come up with.
So, this is the way I would really do it. Is this way wrong? No, it's not wrong, but there are better ways to do it.
So, I hope that helps. And he's helped you to understand that a little bit better. It isn't one one-on-one help with Facebook or Instagram ads hop on a Hopps at https://app.hopps.io/session/create to work with a live expert today.
Have a great day. Thank you.