Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what ad objective do I choose to drive paid traffic to my Instagram profile?
Okay, so we'll go ahead and start off on Instagram. And as you can see here, I have a picture I posted that has an end-of-the-season sale.
So, this is your example or our example that we're going to go ahead and promote. Let's say that this piece of content also had a specific direction to also go to the Instagram profile, to maybe click a link on the bio, for example, to get a special discount.
So, our goal is to send people or our audience to our Instagram profile, which is testing accounts five, six, nine.
So we'll go ahead and click on the account, or sorry, on the post we'll click on this promote button here on the right.
That's the blue button. Now we have three options as a goal, more, more profile visits, which is people going to our Instagram profile website visits.
If it's a certain URL, let's say it's a landing page, maybe to your website or a product page or more messages, like more DMS, for example.
So, for this example, we'll go ahead and do more profile visits to our, our testing accounts. So just double check that that is also correct next, make sure that your audience is correct as well.
So, for this example, I created an audience called testing where I'm going to test an audience for men and women ages 37 plus who live in California, interested in music.
It's very vague, very broad, but that's the audience I want to go for. So, I'll go ahead and press next.
Here is my budget. I'm going to go ahead and do five days, $5 a day. So, it gives me a good estimated reach that I can maybe guests it'll reach around 2,400 to 6,400 people in this total amount of time with a tournament, a dollar spent next, make sure it all is accurate.
Along with review promotion. They'll give you two options to see it in stories feeds and other places as well. I won't wait for that to load, but yeah.
So go ahead and go there. And then once you're all good and set, go ahead and press create a promotion. So I hope that helped if he gets any one-on-one help with Facebook ads hop in https://app.hopps.io/session/create to work with a live expert today, have a great day.