Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is what is a billing threshold and why does Facebook charge me more?
So luckily Facebook has made a very great article on what a billing threshold is. And a billing threshold is an amount that you can spend on ads before we charge you, whatever your ad costs, reach your billing threshold amount.
We charge you for that amount. It determines when you're charged for your ads based on the amount you're spent.
So the billing threshold usually is kind of restricted in the beginning and sometimes they will open it up depending on how much, how much you use the platform, right?
So the more you use the platform, the higher the threshold gets, and it won't be so low. Typically on new accounts, I usually see thresholds of up to a hundred dollars or $50, but once you start to use the platform, I think over a few weeks, they remove that threshold from your account.
So I hope that helps if you need any additional help with Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.