What Is The Detailed Guidance Expansion And What Is The Best Time To Use It When Creating A New Campaign?

Hey there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question for today is what is a detailed guidance extension and what is the best time to use it when creating a new campaign?
So, let's say I'm going to create a new campaign. I'll use this one for example right now, but let's say I'm creating this brand new one.
I'm going to pick the objective I want to do; does it really matter if this one is it's gonna depend on what your goal is for this campaign?
From there, I'll hit on the asset level, scroll down to audience right here. Okay. So now here is where the question is asking, right?
So for this example, I'm going to pretend that I am targeting people who like Coca-Cola right. Let's just say that I'm trying to sell soda and I want to target everyone who likes Coca-Cola.
So I'm going to go to detailed targeting and type in Coca-Cola, as you can see here, people who are interested in, in Coca-Cola or the company, but obviously Coca-Cola right here.
We're looking at 8.5 million people who like Coca-Cola in the United States. Okay. So now you can see here with a question asking, reach people beyond your detail, targeting selections when it's likely to improve your performance.
So what does this mean is that if I click on this, you'll see this number right here on the right?
We'll jump up drastically. Now we're at 220 million people, a big difference from eight and a half million people. Right? So now, if I were to turn this on, I'm telling you basically, essentially the target people who like Coca-Cola, but also might like Pepsi might also might like any of these found drinks because they think that will, this person likes Coca-Cola they're like Coca-Cola syrup or they're like red bull.
And so that is, that is why it jumps up. So drastically. Now the other part of the question is what is the best time to use it when creating a new campaign?
Great question. Let me go back to the campaign level. Okay. So I would go ahead and use these detailed targets mentioned if I am in the testing mode, I say it very loosely because this number right here, I would never target with.
If I, if I can help it, I would always try to go more narrow. Because at that point I'm going to bring in traffic that I don't want, if I'm solely Solon Coca-Cola I don't want to have this on because I don't want extra stuff there on the website where it's costing me money.
So I wouldn't really focus on always using this. Unless you think that your audience is broad enough that your product or service is so broad, that it will hit multiple audiences that are similar, but more likely than not.
You're spending a lot of money on wasted traffic, where if you were just to nail it down a little bit more, so let's say Coca-Cola select here and you go to you uncheck this, go to a narrow audience, and you can even say something like soda, keep a little broader and let's see what that changes it to if it's okay.
Perfect soda. So, a lot less. Now let's say I click on this. You'll see a jump up to a lot more people, right?
So much more, much more broad. And another one was much more niche. So, it all depends on what works for you, but I hope that helps.
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What Is The Detailed Guidance Expansion And What Is The Best Time To Use It When Creating A New Campaign?

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