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Hi there. Welcome to Hopps help where we try to answer commonly asked questions. And under two minutes, the question we're going to answer today is What Is The Most Important Factor In Facebook Ads To Impact ROAS?
So ROAS is going to be your return on ad spend, which is the amount that you get based on what you spend on Facebook.
You can see Euro as out of Euro as to your columns, by going to your ads manager and Facebook, going to columns off to the right, clicking on customized columns and just typing in rows, Typing in rows.
We'll bring you to purchase ROAS click on the box that was undersold and click apply. And you'll be able to see the ROAS for each of your campaigns.
Now, how do you increase your overall ROAS? Well, there's a couple of major things that will help. The first thing is your detailed targeting settings.
So the first thing we're going to want to do is to edit your existing campaign by clicking, edit under your campaign.
Going to ad set, scrolling down to Audience and you'll see, it says detailed targeting. Now, what is detailed targeting and how can you make it work best for you?
So for example, if you sell a skateboarding product, maybe you're using skateboard already as your detailed targeting option. Maybe you could try using something like professional skateboarding or amateur skateboarding, different detailed targeting options.
Well, you know, populate different audiences. And that is a great way to increase your ROAS. So I would definitely try experimenting with different detailed targeting options.
Another thing you can do is your budget. So if you scroll up to the top here where it says budget and schedule, you'll see where it says daily budget.
I would highly recommend maybe increasing your budget because we are in an auction system. And so a bigger budget will definitely help you increase your ROAS and you may have more authority in your space.
One of the last things you can do is create retargeting ads. Now I'm not going to go into a full, detailed explanation on how to create retargeting ads, because that would be too long, but retargeting ads are a great way to increase your ROAS.
And what you can do is under audience. You're going to go ahead and see something that says custom audiences, click on, create new, and click on a custom audience.
Now, what I want you all to do is to go through some of these options, start by going to the website and also start by going to the Facebook page and going through these settings and creating custom audiences that you can use later on for your retargeting ads.
You then can add these custom audiences to your ads and run retargeting ads to those audiences. And that will help you increase your overall account growth as well.
So I hope that helped if you need any additional help with Facebook ads, make sure to hop on https://app.hopps.io/session/create to work with a live expert today.