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What placements are best for testing?


Hopps Team

Hey there, welcome to Hopps help where we answer commonly asked questions. And it's the question you're answering today is what placements are best for testing? Before I get into this, this is completely subjective and this is what I learned that works best for me and the strategies that I use. So with that being said, what I believe is the best placements to use when you're testing. Now, that's the keyword is testing because I'm not trying to really get my conversions yet. It's more about learning about my audience and how they respond. So for example, why I only test certain placements or before I get into there, let me talk about what placement is. Now. Placement is where your ad essentially is going to be shown or seen. So for example, you see here, I'm in the placements part of the ad set level. And you can see here that I have a choice between feeds stories in-stream search messages and so on. Now, keep in mind that this is also Facebook and Instagram. So from here, as you can see, I have four placements, the Facebook news feed right here, Instagram feed stories, Facebook stories, and Instagram stories as well. So for testing, I've always learned that I get the same amount of data testing on two platforms instead of doing all of them as most people do. So I always learned that it's cheaper because I'm only pushing my ads to two different places, which is just Facebook feeds. And I learned that I get just around the same data around the same time as I do. If I were to have all my placements or even more of them selected. Now, Facebook gives you two options, been doing this. You can do it manually as I do, or you can do it recommend or their recommendation, which is automatic in which they will do it for you. I always like to do that where you have more control of what you are doing, you can go ahead and set your own placements. That way I know all the data I got will only be from, for example, the Facebook news feeds if I were to uncheck all of these so that this tells me that I know that all that I have come from these two placements. So I hope that helped if you need any one-on-one help with Facebook ads or just more strategies, just hop on Hopps at to work with a live expert today, have a great day.


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