Hi there. Welcome to Hopps help the question we're going to answer today is what do I do if my CPA, where my cost per result starts going up and up and up.
So, let's say you've been running an ad for a while now, and everything's been super good, but what happens at the adjust starts going to put, and it just starts performing not as well.
Well, the first thing you're going to want to do is just sit back and really think about your targeting. Think about your targeting.
Think about your creativity. Think about your message to your potential viewers, right? And your potential customers and clients. That's always going to be the star of everything, because the only reason why your ad is going to go up and cost you more is that something is changing, whether that is you're exhausting, your audience.
And you've just gone through your whole audience with JC. If you have millions of millions of people in your audience, it's going to take a very, very long time, but that is one thing that could affect your CPAs and make them go up.
Also refreshing your creativity is extremely important. So if you have an image and a video, try refreshing it and bringing something new to your audience, right?
And also, again, an experiment I don't know how many videos you guys have watched from hops, but we are very strong about experimenting with audiences and creatives and testing.
Testing, testing. Testing is extremely important for success with marketing. Once you make these changes, okay? Once those changes are made, you're to want to look at your cost per result, right?
Your cost per result is going to be your main factor as to if the ad that you're testing is working.
This is really all you need to look at because it's going to measure how much you're paying for a result.
And if it's not within your break-even point, well, then you need to make adjustments, right? And that's sort of Mo the simplest way.
I can answer this question, and I hope that helped. If you need help with a one-on-one live expert, just hop on https://app.hopps.io/session/create to work with a live expert today.