Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical.
• Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends
• Formulated monthly KPI forecasts using historical daily and weekly performance trends
• Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking
• Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter