Google Ads
Setup
Optimization
Integration
Strategy
Google Analytics
Setup
Optimization
Integration
Strategy / General
Director
Dec 2020
Channel Bakers
Team lead responsible for building out digital marketing service offerings on Google and Facebook.
Director
Aug 2016 - Apr 2020
Dumont Project
PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).
Senior Manager
Jun 2013 - Jul 2017
Reprise Media
Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.
Senior Director
Feb 2011 - Jun 2013
YP
Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)
Analyst
Oct 2008 - Feb 2011
YP
Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)
Analyst
Mar 2008 - Oct 2008
Autobytel
Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter
Analyst
Aug 2007 - Mar 2008
Bobit Business Media
Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.
Specialist
Apr 2005 - Jul 2007
Primedia
Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.
Apparel & Fashion
Automotive
Consumer Electronics
Cosmetics
Health, Wellness & Fitness
Veterinary
Sporting Goods
Retail
Medical Device
Marketing & Advertising
Law Practice
Legal Services
Consumer Goods
Consumer Services
Medical Practice
Luxury Goods & Jewelry
Recreational Facilities & Services
University of California, Los Angeles
Oct 2003
Mar 2020
Mar 2020
Mar 2020
Mar 2020
Sep 2020
Apr 2020