TeamsIndividualsToolsPricingExpertsAbout Us
Images

BRONZE

Garrett A

5.0

32 Reviews

About

Hello! My name is Garrett Aihara and I am a digital marketer by trade with 16+ years of industry experience and 14+ years of pay-per-click (PPC) experience. I can advise on strategy, tactics, and operations for setting up and managing PPC campaigns and analytics. I have specialized knowledge in e-commerce, local search/retail, SaaS applications across a wide category of verticals and look forward to helping you out and maximizing the ROI on your media investments. best, Garrett

Automotive

Legal

Law Practice

Health, Wellness & Fitness

Recreational Facilities & Services

Cosmetics

Sporting Goods

Consumer Services

Growth Hacking

Business Intelligence, Tracking & Analytics

Marketing & Advertising

Medical Practice

Medical Device

Apparel & Fashion

Conversion Rate Optimization

Retail

Lead Generation/ Customer Acquisition

Luxury Goods & Jewelry

Consumer Electronics

Consumer Goods

Veterinary

Brand Marketing

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Expertise

Garrett A can help you on Hopps with any of the following tools and skills. To book a session with them,

Images

Competitive Analysis

Technical

Strategic

Images

Growth Hacking

Technical

Strategic

Images

Conversion Audit

Technical

Strategy

Images

Google Ads

Setup

Optimization

Integration

Strategy

101

Images

TikTok Ads

Setup / API

Optimization

Strategy

101

Images

Ad Audit

Technical

Strategic

Images

Ad Campaign Optimization

Technical

Strategic

Images

Ad Creative Audit

Technical

Strategic

Images

Ad A/B Testing

Technical

Strategic

Images

Google Analytics 4

Setup

Optimization

Integration

Strategy

101

Images

Data Reporting

Technical

Strategic

Images

Data Visualization

Technical

Strategic

Images

Funnel Analysis

Technical

Strategic

Work Experiences

Digital Marketing Lead

Dec 2020 - Present

Channel Bakers

Team lead responsible for building out digital marketing service offerings on Google and Facebook.

Director of Paid Search

Aug 2016 - Apr 2020

Dumont Project

PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).

Associate Director Paid Search

Jun 2013 - Jul 2017

Reprise Media

Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.

Associate Director

Feb 2011 - Jun 2013

YP

Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)

Senior Analyst

Oct 2008 - Feb 2011

YP

Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)

Analyst

Mar 2008 - Oct 2008

Autobytel

Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter

Web Analyst

Aug 2007 - Mar 2008

Bobit Business Media

Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.

Online Marketing Specialist

Apr 2005 - Jul 2007

Primedia

Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.

Educational History

Bachelor's in Liberal Arts and Sciences, General Studies and Humanities

University of California, Los Angeles, Oct 2003