Garrett Aihara

About

Hello! My name is Garrett Aihara and I am a digital marketer by trade with 15+ years of industry experience and 13+ years of pay-per-click (PPC) experience. I can advise on strategy, tactics, and operations for setting up and managing PPC campaigns and analytics. I have specialized knowledge in e-commerce, local search/retail, SaaS applications across a wide category of verticals and look forward to helping you out and maximizing the ROI on your media investments. best, Garrett

Rating (9)

5.0

Expertise

Google Ads

Setup

Optimization

Integration

Strategy

Google Analytics

Setup

Optimization

Integration

Strategy / General

Relevant Skills

Brand Marketing

Business Intelligence, Tracking & Analytics

Growth Hacking

Lead Generation/ Customer Acquisition

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Conversion Rate Optimization

Industries

Work Experience

Digital Marketing Lead

Director

Dec 2020

Channel Bakers

Team lead responsible for building out digital marketing service offerings on Google and Facebook.

Director of Paid Search

Director

Aug 2016 - Apr 2020

Dumont Project

PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).

Associate Director Paid Search

Senior Manager

Jun 2013 - Jul 2017

Reprise Media

Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.

Associate Director

Senior Director

Feb 2011 - Jun 2013

YP

Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)

Senior Analyst

Analyst

Oct 2008 - Feb 2011

YP

Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)

Analyst

Analyst

Mar 2008 - Oct 2008

Autobytel

Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter

Web Analyst

Analyst

Aug 2007 - Mar 2008

Bobit Business Media

Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.

Online Marketing Specialist

Specialist

Apr 2005 - Jul 2007

Primedia

Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.

Certifications

Google Ads Search Certification

Mar 2020

Google Ads Display Certification

Mar 2020

Google Shopping Ads Certification

Mar 2020

Google Ads Video Certification

Mar 2020

Google Ads Apps Certification

Sep 2020

Google Analytics Individual Qualification

Apr 2020

Education

Bachelor's in Liberal Arts and Sciences, General Studies and Humanities

University of California, Los Angeles

Oct 2003