Expertise
Garrett A can help you on Hopps with any of the following tools and skills. To book a session with them, click here.
Competitive Analysis
Technical
Strategic
Growth Hacking
Technical
Strategic
Conversion Audit
Technical
Strategy
Google Ads
Setup
Optimization
Integration
Strategy
101
TikTok Ads
Setup / API
Optimization
Strategy
101
Ad Audit
Technical
Strategic
Ad Campaign Optimization
Technical
Strategic
Ad Creative Audit
Technical
Strategic
Ad A/B Testing
Technical
Strategic
Google Analytics 4
Setup
Optimization
Integration
Strategy
101
Data Reporting
Technical
Strategic
Data Visualization
Technical
Strategic
Funnel Analysis
Technical
Strategic
Work Experiences
Digital Marketing Lead
Dec 2020 - Present
Channel Bakers
Team lead responsible for building out digital marketing service offerings on Google and Facebook.
Director of Paid Search
Aug 2016 - Apr 2020
Dumont Project
PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).
Associate Director Paid Search
Jun 2013 - Jul 2017
Reprise Media
Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.
Associate Director
Feb 2011 - Jun 2013
YP
Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)
Senior Analyst
Oct 2008 - Feb 2011
YP
Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)
Analyst
Mar 2008 - Oct 2008
Autobytel
Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter
Web Analyst
Aug 2007 - Mar 2008
Bobit Business Media
Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.
Online Marketing Specialist
Apr 2005 - Jul 2007
Primedia
Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.
Educational History
Bachelor's in Liberal Arts and Sciences, General Studies and Humanities
University of California, Los Angeles, Oct 2003