Expertise
Google Ads
Setup
Optimization
Integration
Strategy
Google Analytics
Setup
Optimization
Integration
Strategy / General
Relevant Skills
Brand Marketing
Business Intelligence, Tracking & Analytics
Growth Hacking
Lead Generation/ Customer Acquisition
SEM/ Paid Ads/ Pay Per Click (PPC) Marketing
Conversion Rate Optimization
Industries
Work Experience
Digital Marketing Lead
Director
Dec 2020
Channel Bakers
Team lead responsible for building out digital marketing service offerings on Google and Facebook.
Director of Paid Search
Director
Aug 2016 - Apr 2020
Dumont Project
PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).
Associate Director Paid Search
Senior Manager
Jun 2013 - Jul 2017
Reprise Media
Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.
Associate Director
Senior Director
Feb 2011 - Jun 2013
YP
Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)
Senior Analyst
Analyst
Oct 2008 - Feb 2011
YP
Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)
Analyst
Analyst
Mar 2008 - Oct 2008
Autobytel
Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter
Web Analyst
Analyst
Aug 2007 - Mar 2008
Bobit Business Media
Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.
Online Marketing Specialist
Specialist
Apr 2005 - Jul 2007
Primedia
Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.
Certification
Google Ads Search Certification
Mar 2020
Google Ads Display Certification
Mar 2020
Google Shopping Ads Certification
Mar 2020
Google Ads Video Certification
Mar 2020
Google Ads Apps Certification
Sep 2020
Google Analytics Individual Qualification
Apr 2020
Education
Bachelor's in Liberal Arts and Sciences, General Studies and Humanities
University of California, Los Angeles
Oct 2003