Strategy / General
Team lead responsible for building out digital marketing service offerings on Google and Facebook.
Aug 2016 - Apr 2020
PPC growth marketing strategic and tactical leader. Developed and implemented growth marketing campaigns across various verticals (e-commerce, retail, lead gen, and apps).
Jun 2013 - Jul 2017
Provided media strategy and tactical training of the team managing PPC campaigns across Google, Bing, & Yahoo platforms.
Feb 2011 - Jun 2013
Business owner and creator of SearchPro (YP's top tier PPC marketing solution for SMB's)
Oct 2008 - Feb 2011
Sr. business analyst for YP Connect search product and campaign manager for YP.com search campaigns ($30MM+/yr. media spend)
Mar 2008 - Oct 2008
Provided daily campaign performance reports, analyzed search trends, provided executive summary reports, and researched industry trends in the automotive vertical. • Monitored paid search campaign performance with a focus on daily impressions, clicks, ctr, cpc, cpl, ad rank, and conversions trends • Formulated monthly KPI forecasts using historical daily and weekly performance trends • Coordinated with SEM vendors to assist with the tactical execution of bidding strategies, campaign targeting, ad copy testing, and conversion tracking • Monitored emerging industry trends in the Automotive vertical as well as platform changes to Google Adwords, Yahoo Search Marketing, and Microsoft Adcenter
Aug 2007 - Mar 2008
Daily monitoring and analysis of traffic sources to Bobit Business Media B2B publication websites.
Apr 2005 - Jul 2007
Managed email marketing campaigns for enthusiast magazine subscriptions within the automotive and arts & crafts verticals.
University of California, Los Angeles