How Do I Target Ads Locally To A Specific Group Or Niche?

Hey there. Welcome to Hopps help we're going to answer commonly asked questions in two minutes. The question for today is how to target ads locally to a specific niche?
So for this example, I have already created the campaign where I'm selling a hand sanitizer. So stop right now I'm on the ad set level.
And this is where you're able to, make the adjustments based off where you want to target and who you want to target.
So I'll go ahead and scroll, scroll down to where it says audience right here. So as you can see, based off my settings, are I already have I'm targeting Denver and then 10 miles from Denver.
So if I want to target, let's say Los Angeles, I'm going to go ahead and click right here. And then I'm able to make the mileage or the radius around who I want to target too.
So let's say I have more niche. So I want to do 10 miles too. So I'm doing Denver and Los Angeles.
I know it's very broad but bear with me. So now from here, you're able to do the age. Let's say my demographics, 20 girls, and between 58.
Okay. Now the most important part right here is the detailed targeting of what your audience is interested in. So your goal is to get it as close to your product as possible.
So I have a hand sanitizer. So for this example, I'm doing people who are interested in health and wellness. So I figured, I figured that's a good correlation.
So down here and the most important piece, but the one that's always usually missed is this part right here called the detailed targeting expansion.
Now with this being unchecked, this means I'm staying relatively closer within my niche of health and wellness. Now, if I were to check it now expands it even more to people who are not so close to health and wellness, that might be a little bit interested in other things like beauty, maybe or fitness, for example, or like, like industries and markets.
So for a more niche, I'll have unchecked, which you can see here changes in number as well, drastically to 5.4 to 1.2.
So I hope that helps it. If you need personalized help with Facebook Ads jump over to https://app.hopps.io/session/create and work with an expert today.
Have a great day.

How Do I Fix A Disapproved Ad?

Hi there. Welcome to Hopps. My name's Ken. I'm a certified and vetted expert in the areas of Google ads and Google analytics.
I'm going to talk to you a little bit today about if you have disapproved ads, how you can hopefully try to troubleshoot a little bit of that, and try to get that reapproved through the policy manager.
So with that being said, we're going to dive in here just really briefly when you're looking to see kind of what's disapproved and you're looking for help, you can actually contact customer support.
And because of COVID-19, the phone support for Google ads has been very limited. And so they kind of make you go through either a live chat process or an email process to kind of get things situated.
They've also come out with a policy manager area. So what's been really great is that you've actually been able to see if there's something that's disapproved, what that might be and how to overcome that.
So obviously, because this is a test campaign, we don't have anything set up currently that is either approved or disapproved, but if it was, it would show up in this particular area, if you have questions or you're having issues, troubleshooting your Google ads account, feel free to book a consultation with one of our experts today at Hopps https://app.hopps.io/session/create 

What Is The Price Difference Between Running A Lead Ad Campaign On Facebook And Running A Retargeted Campaign?

Hey there. Welcome to Hopps help where we try to answers questions in two minutes. The question for today is what is the price difference between running a lead ad campaign on Facebook and running a re-targeted campaign?
And then they go on to say, I was wondering, is there really a price difference between running a cold lead ads campaign on Facebook versus running a retargeted campaign?
So, to answer this question best I have my ad camp ad account pulled up, but I want to go in and start to say that this question has so many variables depending on it, because if I were to run a cold lead ad campaign, right.
So, let's just say that they're probably talking about a lead generation campaign, right? So that means I'm trying to collect information from people on Facebook to opt-in for whatever I'm doing.
It all depends on the market I bid into. So, some markets like let's hypothetically say that we have a law firm and we have a real estate market, right.
Two different markets. And this one, you know, is average higher to bid into than the real estate one is so it all depends on what you're bidding into and how much, of course, your budget is that will kind of give you.
So, it's really important that if you do a lead, a leads campaign or, and a retargeting campaign to watch your, your KPIs or your key performance indicators, because this will tell you if you're really bidding to the right one and what's working better or not.
So, let's just say I have two campaigns running. Let's just say that I have a test conversion campaign, this one, and then I'll just duplicate it real fast to go into a test conversion campaign to, okay, so we have one and two, right?
So, let's just say that, that, that this is my lead cold leads the campaign, and this is my re-targeted make it easy.
You're targeting. Okay. So, say I run them simultaneously and I have all this data, right. It's okay. So, let's just say that I go down the line and say that I have a store, for example, I'll compare purchases, but I would mostly compare the CPM during the process.
I would watch the CPM because this tells me if I'm bidding into an expensive market or not really expensive market, of course, it's other indicators too.
But, I really watch CPM to kind of give me a good gauge on what I'm trying to do. And then from there, I just kind of follow along the funnel and kind of compare it, but also really watch the data to make sure that if I have X amount of ads cards, but it only progressed to X amount of purchases on my retargeting versus my conversion was should the opposite.
Wasn't performed better at the end of the day, you know, compared to how much I spent. So, there are so many factors that come in.
So I hope that helped if you need any one-on-one help with Facebook ads to hop on https://app.hopps.io/session/create to work as a live expert today, have a great day.

How Do I Add Tracking Code To An Advertising Campaign?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes, the question we are answering today is how to add tracking code to an advertising campaign?
So, to do that, the first step is to click into the campaign you want to add tracking to Go to the settings, open up additional settings, and then open up the sub menu for a campaign URL option.
Okay. The final URL suffix is where you want to place any tracking parameters that you want to appear after someone clicks on your ad and lands on the landing page.
And so, this is where you would put in your tracking parameters. If there are any parameters that need to be passed through a third-party through, for example, a click tracker, redirect those parameters would go under the tracking tool.
That's it hope that helped if you need one-on-one help with Google ads, just hop on to https://app.hopps.io/session/create to work with a live expert today.
Thank you.

How Do I Efficiently Set Up A Shopify Store For A Single Product With Color Variations?

Hi, this is Theo from Hopps. And today we're going to talk about basically creating a website that is for one singular product.
This is kind of an easy answer, but really this boils down to selecting the correct theme. So, I'm going to show you a theme that I, I actually was hired to create for a client that is selling one singular product.
And it's really about, you know, finding that, that particular theme. So, if you go to, if you go to themes.shopify.com, this is the theme store within Shopify, and you have many different themes to choose from.
There is a free version of a free option within Shopify for a one-product selection for your store. However, I would highly recommend that you buy a theme from Shopify.
Their themes are $180 and you'll be able to use that. And so, my recommendation is to go with a theme called impulse, and we're going to go over to that theme right here.
And I'll show you the one that I was that designed calls. All right. So here's the impulse theme and you will see here that there are three different options.
The option that I designed for the singular product that I was hired for is called bold. And here's that website here, and this is this again is focused on one singular item.
And within this, you'll see that it's very, very easy to work with a lot of customization options, different things to go with.
And you will see here that there are options for a color switch, so you can have the colors. So how to do the color switch here is you simply want to upload the product to Shopify.
And then once you are in that space, you will go in once you're in that space and you upload the product itself, you're going to want to select variant options, and then you can add different variants.
Okay. And then you'll be able to manicure those variants, however, you choose. And then those color options will then show up on the website itself.
Okay. So really one product is just more so and, a breakdown of how you would like to utilize a certain theme.
And again, as I mentioned, there are other themes within Shopify that are free, but they're not necessarily going to look this good, and you kind of get what you pay for.
So, I'd highly recommend you go with the impulse theme. There's a lot of image options within that theme. And then you'll be able to really highlight that one singular product.
All right. This has been Theo from Hopps and hope this helps.

How Do I Set Up My Instagram Shop After Moving My Site To A New Domain?

Welcome to Hopps help, we try to answer commonly asked questions in under two minutes. The question we're answering today is how do I set up my Instagram shop after moving my site to a new domain?
So, if you have your Instagram shop already set up and you're having issues after moving your website to a new domain, I did, I did do a little bit of research on this and it comes to find out that you can actually go into your Facebook business settings under brand safety domains.
And if you have your Instagram shop already set up, so this client of mine does not have an Instagram shop set up.
If you have an Instagram shop set up, you will see your domains in this category right hereunder domains. You can actually remove the domain from this category and reset it up under the following platform that you're using.
So whether it be Shopify, WordPress, WooCommerce, Squarespace because once you set up your Instagram shop and go through the process of setting up your Instagram shop, this is where the domains will lie.
And this was something that I had to do a little bit of research on outside of this initial ads manager. Fine, because it was a bit of a tricky question.
So again, how do I set up my Instagram shop after moving my site to a new domain? So assuming you have your Instagram shop already set up, how do you reset it up after you go into a new domain, you go into your business settings in the Facebook ads manager, brand safety domains.
Look for the list of available domains that you set up. When you set up your Instagram shop, remove the old domain from this list and add a new domain and set it up with the platform that you use.
Again, Shopify blue, commerce, Squarespace. They all have setups. I hope that helps. And if you need one-on-one help with a Facebook or Instagram ad specialist, just hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Change The Default Search Box Language?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in two minutes. The question we're answering today is how do I change the default search box language?
So, if we don't like the language, we have up here you know, where it says search all products, maybe do we want it to say search our amazing products?
It's a pretty easy fix. Let's go into our Shopify backend and go into an online store and then themes. Okay, that'll come up automatically.
Then we're going to want to go to our live theme or whatever theme you want to change and go to actions, edit languages.
Okay. And because there's so much on this page, what I'm going to do is just search for this text. Okay.
Search all products. Okay. And here we have our placeholder text for the layout search bar, and then let's make this say search our amazing products and let's do an exclamation point.
Okay. Let's save now. Let's refresh our store and boom. That placeholder text has been changed. Okay. And if there's anything else on the site, any of this other language, and other search boxes, just type it in here, whatever it says, and it should pop up and you should be able to edit it.

How Do I Define A "Lead"?

Hey there. Welcome to Hopps help where we try to answer common questions in two minutes. The question for today is how do I define a lead?
This is a great question. And I'm going to tackle it from two different angles. One from an e-commerce perspective and the second one from a lead generation perspective.
Cause I see them a little bit differently. So, I'm gonna go ahead and bring over this three-step funnel, which I'm sure you've seen before it is awareness consideration, or I call it interest and then conversion.
So a basic three-step funnel. So, from the first one, as I said, from an e-commerce point of view, starting from the top awareness, let's say that I throw a testing campaign out there to an audience I'm just testing and I get some engagement back.
I get some comments, some likes, some shares too, at that point, do I consider them a lead? I do not specifically because I don't have any data built off of them yet.
I can't do anything besides some organic reach and organic comments, which is fine too. Of course. Now moving one step down from an e-commerce perspective, going into the interest or consideration part of it.
Now they, now they see the ad. They comment, they tag two friends. Now they press the call-to-action button, which is the shop now button.
For this example, they hit my website. They scroll through the page. They view content. They look around right now. Do I, do I consider that a lead 100%?
Yes. Because at some point I got some data off of them or now if I run a remarketing campaign, let's say that I want to target everyone who viewed my content for the last 30 days.
That will be included in there as well. So yes, so that I do consider somewhat of a lead. Now, is it a full-blown purchase at that point?
No, but to me, it is still lead and it's still 100% valuable to my business. Moving down one more. This person landed there.
Now they like the shirt for this example and they bought it. That is a conversion right there, which is great.
That is definitely a leader, I guess, at that point, but it's more of close action. So moving on to the second point of view, which is a lead generation point of view.
So this example, let's say I'm a pizza shop that runs an awareness campaign for everyone in my local city, because I'm doing 50% off my, on my pizza.
For example, I get some organic engagement, right? Of course like, Oh, this piece is so great. Awesome. Great. Do I consider that a lead from a Legion, a lead generation point of view?
No, just like I said earlier, organic reach, organic comments, moving, be down one more to consider. Do I consider this one, a lead?
They hit that ad. They hit that call-to-action button. They are on my website. They are looking through it and they bounce off.
Right? No, at that point I don't consider them my lead. I got some data off of them. Of course. So, if I do run a marketing campaign then yes, of course.
But do I consider them a lead from that point of view? No, moving down one more step. Let's say that they didn't get off and they went ahead and put their information.
Great. Now that is a lead. So, I hope that helped it isn't even one-on-one help with Facebook or Instagram ads hop on https://app.hopps.io/session/create to work with a live expert today.
Have a great day.

How Do I Present Many Variations Of The Same Product In An Advertisement?

Hi there. Welcome to Hopps help the question we're going to answer today is how can I present many variations of the same product in my advertisement?
Well, it's a very easy answer Thursday. You're going to go to Duke. The first thing you're going to do is go to business.facebook.com and go ahead and create an app.
Right? So, create your ad and you're going to pick your objective and you're going to go through this whole campaign section.
And you're also going to go through this whole ad set section. So, you're going to go ahead and put a name.
You're going to go ahead and fill out all the information. The part that really matters the most is going to be your ad, your creativity.
So go to a new ad. Okay. And once you arrive here, what you're going to do in order to have multiple variations of the same product and one ad is, are going to use a carousel ad.
Let me go ahead and click on the carousel and try to explain how this works. So, a carousel ad allows you to have multiple videos or images on one app, right?
So, it's perfect for having multiple variations of the same. Ah, let me see if I can pull up like a little, Preview of this in another tab.
Okay. So, what we're going to show you are two things. First, we're going to show you how to make it. So, you go to the carousel and you create this ad.
Now what you need to do is go ahead and select an image and select the image you want for the first ad that had mine in the description.
Again, the second thing you're going to do there. You're going to have three cards right in the beginning. So go ahead and select the second card.
Do your second card headline description website. Now a card is in this box. So you're going to have one, two, three, and as many cards as you want.
You can actually do as many cards as you want. So go ahead here and click on your next image and just go ahead and select down the image, select down the list here, and do as many as you want.
So, you'll have one card to card, three-card, and you can go ahead and add media and add another image.
You can add another video, et cetera, et cetera, to add as many variations of the same product as you want in your app.
So I hope that helped if you need any additional help with Facebook ads, just go ahead and hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Notify Customers That A Product Is Backordered, In Stock Or Out Of Stock?

Hi there. This is Theo from Hopps help we attempt to answer Shopify questions in two to three minutes or less.
And today's question is about how to notify customers when an item is out of stock and or low stock? And this is a is an interesting question and really the there are two ways to go about it.
There's one way that's pretty simple. And there's another way that you can, you can utilize yourself. So, I'm going to hop over to a story here quick that has an option to view a product description update.
So the thing, number one you can do is just simply type in your update in your product description. And you can do that by simply going to the product descriptions of the item that you're selling.
And then from there, you'll be able to go ahead and have that update available on your store for that particular product.
However, of course, you would like to do this automatically as well, right? You want to have automatic updates. So the next thing you can do is you can also go to your app store and go to an app called merge.
B's low stock alert and this is a really great Hab. What you can do here is you can have alerts be sent out for inventory for low stock.
And even for items that have come back into stock for said customers, and they will be able to be alerted via email for their particular stock issues of the item they're looking for.
So I highly recommend you go for this app. There are other apps as well that you can try out, but this is absolutely the best one.
And I would highly recommend that you try this one. You can also search out of stock notifications and you will find various other options, but Merck bees are absolutely the best option.
So this has been felt from half's help and I hope this answers your question. Thank you.

How Do I Set Up A Confirmation Email To Newsletter Subscribers?

Hi, this is Theo from Hopps help, where we attempt to answer your questions in two to three minutes. And today's question is about how you can set up a response to a newsletter subscription?
So, imagine when you have your potential customers subscribe to the newsletter, pop-up on your website and you want it to have them receive information back like a confirmation of some sort.
I'm going to refer over to a third-party company called Klaviyo and Klaviyo is in my opinion, the best email service that you can get especially with its integration with Shopify.
So, you can simply create a Klaviyo account. And then after you make that go-out Klaviyo account, you can add Klaviyo as an app to your Shopify account, make that connection happen.
And then you can go into Klaviyo and set up what are called flows, and you can set up different types of flows that are automated in the system, and you can go about making sure everything is running automatically for different types of flows.
And then, in this case, I'm going to talk about the welcome series and in the welcome series, you can attach that welcome series to a list and that list is then also attached to your store.
So what that list means is that when somebody subscribes to your, let's say you have a pop-up that comes up on your website, that person's email address is going to be brought into the list instead of Klaviyo.
And that list is attached to the welcome series, email flow that you've set up and you can customize what that email flow says.
So in this case, I'm just going to use this story as an example. But let me, let Lee show you a live view as opposed to going into the actual editing portion.
So you can just kind of see what it looks like. So this person, this company had someone design their flow for them in regards to all their flows but more specifically designed the look and feel of the welcome series.
And here's a person that actually signed up for the welcome series and collaborative shows you when they opened it and what they received.
Okay. So, I'm going to just click on this and it's going to pull up the flow for this. Let's see here.
Let's see here, pull it up one more time. Here we go. And you can see here, this person designed this, and here's what happens for this particular website.
You, the customer receives this information when they sign up for the newsletter. Okay. So this is a really great way to have that response.
So, if somebody signs up for the newsletter a minute or two later, they get a nice, fancy email that you designed yourself inside of.
Klaviyo all right. This has been felt from Hopps help. I hope this was helpful in regards to this question. If you need more information, please hop over to https://app.hopps.io/session/create  for a longer form answering the questions.
All right. Thanks.

How Do I Make A Video Post On Facebook Correctly?

Hi there. Welcome to Hopps help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is how do I make a video post on Facebook correctly?
How there are no real correct ways to do this, but there are a couple of ways that you can do this in today's video.
I'm going to show you exactly how you can go about doing this in two separate ways. The first one I'm going to show you is on a Facebook page.
So, this is going to be showing you through the business Facebook page, right? But the personal Facebook page is completely identical steps.
The second thing I'm going to show you is how you would upload a video as an ad. So, let's go ahead and get started.
So, what you're going to want to do is go to your Facebook page. Now you don't need to go to your business.
Facebook page. The purpose of it this video is to hide personal information because if I go to my client's personal Facebook business or personal Facebook page, and it's going to show a lot of personal information.
So, in this video, I want to show you the business page. So, you can do this on your personal or your business.
You're going to click on the photo and video right below, write a post, boom, you click on it. You click on upload photo, video, or upload multiple videos, right?
And then you can go ahead and add your videos to your page, or, you know, they get to your page and that's it.
Now the second way to do it is I'm going to show you how to do it through ads manager. So, what you're going to do is go to business.facebook.com.
Okay. Should load up your ad’s manager. And you're going to go ahead and go to campaigns. Okay. And in campaigns, you're going to go ahead and actually, first of all, let's just go ahead and create a new ad.
So just create about a, being about a boom select the ad you want to create. Okay. Now you're going to go through the process of making your ad.
Once you get to the creative section, which is the new ad section, you're going to scroll down and it's going to say single image or video, right?
So, it's already selected. You're going to click on add media and you're going to click on add video and then just pick the video that you want and go ahead and get it uploaded straight to your ad’s manager.
So, I hope that helped if you need any additional help with Facebook or Instagram ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

How Do I Edit "Blocks" On The Home Page?

Hi, welcome to Hopps help, we where we answer questions in two minutes. So, this question is how do I edit blocks on the homepage?
So, this is our homepage. I've set it to a static page by the way. And it just has different texts and images and stuff like that.
So, blocks if we edit the page, a block is, for instance, a paragraph is a block. Then we also have this, oops, we just click the plus button, which adds a new block.
And this is black, this is an image block. So, to edit the blocks, as these are called, you can add a block, you can edit a block and it did, and then just hit update and it's edited.
So, let's go to that page. As you can see, it says edited here, and that's how you edit blocks on the homepage.
If you need one-on-one assistance with the WordPress expert, hop on, it https://app.hopps.io/session/create today.

How Do I Set Up Different Daily Budgets For Facebook Ads?

Hey there. Welcome to Hopps help where we try to answers the questions in two minutes. The question for today is how do I set up a schedule for different daily budgets for different days of the week for Facebook ads and what would be the effect of my campaign? for what they're asking here essentially is they have these three assets, for example, as you can see, your kind of already built it out where I have money through Wednesday for this first ad set Thursday through Friday for a second asset, and then the weekend for the third ad set.
So essentially what they're asking here is that we had three different assets. How do I turn them on and turn them off throughout the week, paying on what days I want them to run alongside a $5 budget a day?
So, to start off with this question, it's a two-part question, but I'm gonna try to answer it in one video.
So, the first thing is that you want to make sure that you are on that $5 a day. So, make sure that you are not running a CDO strategy as this will throw off your whole entire daily spend now to make sure that you're spending $5 a day per ad set.
For example, go ahead and go to the, go to your ad set level, scroll down to budget and schedule and make sure that this is $5.
And also, if you wanna send an end date as well, then you can too. So now to make it turn on and turn off at different times of the week will not be on any of the campaign assets or even the ad level.
It'll actually be, what's called a rule. As you see right here, it's a rule. So now a rule essentially is a rule telling Facebook ads what to do.
So for this example, I'm going to stick with this Monday through Wednesday, ad set, and support to have it checked off that way.
It's easier for you to keep track of what you're doing. So, for example, I have money though, was it checked off?
As you can see here, apply the rule to one asset that is checked off here. So, my rule name will be Monday through Wednesday for this, for this example.
Now my action is, for example, I want to have it turned on Monday through Wednesday. So, my action will be turned on asset condition.
Think of this as a trigger. I don't need any triggers for this one because I'm not trying to have notify me or do an action based on certain audit results I get.
So, I'm going to go and just cancel this off. Since all I'm doing is just a timing rule, not a condition rule.
I'm going to go down to schedule and go to custom. Now here's where you can go ahead and create this rule to turn all your assets on are the ones that you want to have turned on.
So here I'm going to have Monday, Tuesday, Wednesday from 12 to 12. So now I know that for this action, isn't turned on Monday, Tuesday, Wednesday, and then it can also notify me if I like it or anyone else, I want to make sure to get notified as well.
So from your oppressor, create now make sure that you're not done here because now what you're telling Facebook to do that you have turned it on, but now you have to turn it off, right?
So that also has to be a whole other rule you have to create by doing the same thing, going to create a new rule.
But this time you'll go to turn it off that set on the days that you do not want to be running.
So you'll be every day beside the days you want running and they create. So I hope that helped if you need any one-on-one help with Facebook ads or Instagram as hop on a Hopps at https://app.hopps.io/session/create to work with a live expert today, have a good day.

Is There A Relationship Between The Age Of The Audience Advertised On Facebook And The CPM?

Hi there. Welcome to Hopp help where we try to answer commonly asked questions in under two minutes. The question we're going to answer today is, is there a relationship between the age of the audience advertised on Facebook and the CPM?
The answer is yes. And today I'm going to go over a small example and the reasoning, why, so CPM may be higher if there are fewer impressions to serve at those age ranges because there is less activity from people of that age.
So for example, if people age 40 plus spend 10% less time per day on social media than people age 18 to 35, then there will be 10% as many impressions to serve, which will then affect the price of your delivery.
Right? So yes, age does have a direct correlation with the CPM of your ads. So I hope that helped if you need any additional help with Facebook ads, just make sure to hop on https://app.hopps.io/session/create to work with a live expert today.

3-Min Video Answers To Common Questions

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