Shannon Sofield

About

I am a Google and Facebook Ads expert using each platform for over 10 years in my professional career as a performance-driven marketer. I'm able to quickly evaluate an ad account and provide detailed, actionable suggestions to achieve the highest perfromance benefit possible. Click on the "Get 1 on 1 Help" button to book or schedule a call with me. I look forward to helping you to improve your ads! - Shannon

Rating (2)

3.0

Expertise

Marketing Strategy

Channel Optimization

B2B Strategy

B2C Strategy

Facebook Ads

Setup

Optimization

Strategy

Google Ads

Setup

Optimization

Strategy

Instagram Ads

Setup

Optimization

Strategy

Relevant Skills

Brand Marketing

Business Intelligence, Tracking & Analytics

Channel Optimization

Conversion Rate Optimization

CRM

Funnel Optimization

Landing Page Optimization

Lead Generation/ Customer Acquisition

Marketing Automation

Marketing Strategy and Budget

Product Market Fit

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Social Media Campaigns

Website Strategy and Design

Industries

Work Experience

Director of Marketing

Director

Sep 2020

AdOptics

Working to build the highest performing ad conversion optimization service. AdOptics provides a fully automated conversion improvement service that operates at the ad level. The main component of the service is automated A/B testing for Google Ads. Think Unbounce for ads instead of landing pages.

Certifications

Google Ads Search Certification

Jan 2010

Google Ads Display Certification

Jan 2010

Facebook Certified Media Planning Professional

Jan 2020

Facebook Certified Media Buying Professional

Jan 2020

Facebook Certified Digital Marketing Associate

Jan 2020

Education

Master's in Business Administration & Management

Rider University

Jun 2001