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SILVER

Taylor L

5.0

17 Reviews

About

Hello! My name is Taylor and welcome to my page. I have my BBA in Marketing, am Google & HubSpot certified, and have over 11 years' experience as a Digital Marketing Director & Consultant from small smart up to large corporate entities. My industry & client experience is broad and ranges anywhere from local nonprofits to large pharma and everything in between. I have created and managed marketing strategies of all sizes, for brands, companies, and budgets, of all sizes. This includes but is not limited to social media, digital advertising, email campaigns, content creation, SEO, web design, etc. Not sure where to start? I feel confident that there is nothing you can throw at me that I can not help you navigate through successfully. Let's work together!

Pharmaceuticals

Non-profit

Construction

Coaching

Marketing & Advertising

Individual & Family Services

Religious Institutions

Investment Banking

CRM

Email Marketing

Political Organization

Marketing Strategy and Budget

Government Relations

Channel Optimization

Website Strategy and Design

Social Media Campaigns

Health, Wellness & Fitness

Apparel & Fashion

Machinery

Fund-Raising

Human Resources

Business Intelligence, Tracking & Analytics

SEM/ Paid Ads/ Pay Per Click (PPC) Marketing

Oil & Energy

SEO/ Content Marketing

Brand Marketing

Health Care

Medical Practice

Expertise

Taylor L can help you on Hopps with any of the following tools and skills. To book a session with them,

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B2B Marketing Strategy

Setup

Optimize

101

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B2C Marketing Strategy

Setup

Optimize

101

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Content Creation Strategy

Setup

Optimize

101

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Social Media Marketing Strategy

Setup

Optimize

101

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Influencer Marketing Strategy

Setup

Optimize

101

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Email Marketing Strategy

Setup

Optimize

101

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Data Analytics Strategy

Setup

Optimize

101

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SEO Strategy

Optimize

101

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Facebook Ads

Setup

Optimization

Integration

Strategy

101

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Google Ads

Setup

Optimization

Integration

Strategy

101

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Instagram Ads

Setup

Optimization

Integration

Strategy

101

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LinkedIn Ads

Setup

Optimization

Integration

Strategy

101

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TikTok Ads

Setup / API

Optimization

Strategy

101

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YouTube Ads

Setup

Optimization

Strategy

101

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Canva

Design

Video

Image

101

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Twitter Ads

Setup

Optimization

101

Strategy

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Social Media Content Creation

Technical

Strategic

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Google Analytics 4

Setup

Optimization

Integration

Strategy

101

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Supermetrics

Setup

Integration

Strategy

101

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HubSpot

Setup

Optimization

Integration

Strategy

101

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ChatGPT

101

Work Experiences

Deputy Director of Digital

Mar 2023 - Present

IronLight

- Create & execute digital strategies from beginning to end for client accounts - Management of digital strategies including (but not limited to) email, social, OTT, etc. - Assist with client-facing calls in development of strategy & follow up - Assist with other accounts as needed

Senior Digital Marketing Director

Jan 2019 - Mar 2023

Hashtag Health Agency

-Oversee programming organic content across multiple social media platforms (ie. Twitter, LinkedIn, Facebook, & Instagram) -Oversee programming of all digital ads across multiple social platforms (ie. Twitter, LinkedIn, Facebook, & Instagram) -Develop & oversee monthly & yearly metrics/reporting for client accounts -Management & Training of the analyst department as a whole -Develop strategy and protocol for the analyst department

Marketing Director

Jan 2016 - Jan 2019

Neighbors/Exceptional Emergency Center

-Social Media Management (4 location profiles) -Content creation -Management of Regional Marketing (4 locations) -Marketing Strategy -Demographic, Market & Competitor Analysis -Digital Marketing: Geo-fencing, SEO, Advertising -Corporate Communications & Public Relations

Digital Marketing Consultant

Jan 2015 - Present

Freelance

-Creation, management, & optimization of social media campaigns -Creation, management, & optimization of email campaigns -Creation, management, & optimization of digital ad campaigns -Creation, management, & optimization of website -Creation, management, & optimization of marketing strategy -Creation, management, & optimization of protocols, procedures, and marketing staff training

Educational History

Bachelor's in Marketing

West Texas A&M University, Jun 2015